Marketing Manager STRATEGIC MARKET PLANNING, BRAND MANAGEMENT, CORPORATE COMMUNICATIONS, PUBLIC RELATIONS, BUDGETING AND FORECASTING, COMPETITIVE MARKET ANALYSIS, SOCIAL MEDIA, INTEGRATED MARKETING Talented, results-producing marketing professional with over fifteen years of experience with a proven record of accomplishment in the development and implementation of strategic marketing and communication plans, programs and deliverables that achieve bottom line results.

CORE COMPETENCIES

• Strong decision maker with ability to prioritize complex objectives and meet aggressive timelines
• Highly analytical thinker with demonstrated talent for identifying, improving, and streamlining complex work processes
• Excellent communicator able to easily interact and cultivate effective relationships with diverse range of individuals
• Dependable, responsible contributor committed to excellence and success

ACCOMPLISHMENTS

• Placed articles in numerous publications, and garnered lead or cover story status for two during first year of media campaign (Environmental Design & Construction- "The Story Behind A New Lease" and EC& M- "Seeing Green").
• Managed high-performing trade show team, and exhibitor house partnership, focused on improving performance by optimizing ROI tied to business objectives, over $1.5 million in annual revenue for the corporation.
• Responsible for the successful rollout of new corporate web site. Delivered comprehensive content and graphical refresh, activity and trend reporting for ongoing results tracking and analysis.

PROFESSIONAL EXPERIENCE

Confidential, Minneapolis, MN September 2007 - March 2011 Marketing Manager

• Strategic marketing manager and leader representing multiple lines of business within Dunham's six major market/practice areas. Drove development of strategic marketing and PR plans and budgets supporting diverse target markets representing over $13 million in annual revenue.
• Developed Dunham's comprehensive communications strategy that integrated advertising, collateral, trade show/corporate events, speaking engagements, sponsorships, direct mail, digital marketing, partner alliances and channel marketing.
• Responsible for corporate PR strategy including identifying, developing and maintaining relationships with niche reporters and editors, writing news releases and articles, optimizing copy for SEO, and tracking and monitoring coverage and sentiment to advance company exposure and foster a positive image.
• Established and maintained brand strategy throughout all marketing communications to ensure a consistent message.
• Coordinated massive web site development including graphic design, text approval process and contributions between project management, IT and corporate marketing personnel.
• Generated and maintained web site content.
• Responsible for market research, lead generation, and competitive intelligence and client/prospect relationships.
• Developed and implemented strategic marketing campaigns and initiatives in compliance with budgetary guidelines and monitored results to ensure optimum return on marketing investments.
• Direct mail segmentation, target mailings and analysis of database to maximize ROI and corporate objectives.
• Coordinated the development of professional, well-planned and creative business solutions in response to client Request for Proposals (RFPs) and Request for Qualifications (RFQs).
• Submitted Dunham in several local and national award competitions for their award-winning projects. Dunham was the recipient of the 2009 Grand Award from ACEC of MN and the 2008 ARC Gold Award.
• Responsible for trade show organization, booth design, set-up, sponsorships, promotional items, pre-show and post-show marketing initiatives.
• Supervised and mentored marketing staff, promoting excellence in marketing skills.
• Developed and managed strategic alliances with outside agencies, publishers and printers. Confidential, Hartford, WI January 2006 - August 2007 Business Development Representative
• Increased market share in a six state territory, as well as maintained and generated new account relationships.
• Provided valuable, strategic product development direction based upon thorough understanding of the competitive marketplace, consumer demand, trends, internal business plans and budgets.
• Delivered high-quality, in depth product presentations of flexible packaging solutions.
• Developed and maintained strong customer relationships.
• Established and managed new distributor networks.

Confidential, Menomonee Falls, WI June 1999 - December 2005 Marketing Coordinator

• Successfully developed and managed execution of a strategic marketing and PR plan, with annual revenues of over $30 million, which included brand development, advertisements, communications, web, events, direct marketing, sales tools, and analyst and media relations.
• Directed creative development and execution of effective direct response campaigns including direct mail, email, collateral, and web that resulted in new client acquisition and retention.
• Managed written content and design for a wide range of marketing and communication materials including presentations, advertisements, bios, press releases, brochures and sales collateral.
• Developed and maintained relationships with niche reporters and editors, writing news releases and articles, optimizing copy for SEO, and tracking and monitoring coverage and sentiment to advance company exposure.
• Responsible for the successful rollout of new corporate web site. Delivered comprehensive content and graphical refresh, activity and trend reporting for ongoing results tracking and analysis.
• Managed high-performing trade show team, and exhibitor house partnership, focused on improving performance by optimizing ROI tied to business objectives.
• Researched and targeted key client prospects in newly defined territories.
• Developed and administered client database.
• Managed the RFP/Proposal process from beginning to end with primary concentration on content review and edits.
• Researched and conducted focus groups, client satisfaction surveys. Prepared findings, then reported to management.
• Planned Grand Opening PR Event for new facility.
• Developed and managed strategic alliances with outside agencies, publishers and printers.

EDUCATION Marketing and Business Management Marketing and Business Management

PROFESSIONAL GROUPS AND ASSOCIATIONS B to B Marketing B2B Social Media Social Media Marketing Business Marketing Association The Brand Strategy Discussion Group Professional Marketing Network Digital Marketing Association of Strategic Marketing

SOCIAL MEDIA Facebook, LinkedIn, Twitter, YouTube, Experience with web site analytical tools, marketing and optimization tools, campaign management tools, content and database marketing tools.

SOFTWARE APPLICATIONS Microsoft Office 2010 (Outlook, Word, PowerPoint, Excel, Access), Adobe Design Premium CS5 (InDesign, Photoshop, Dreamweaver, Illustrator), QuarkXPress, Deltek Vision, Constant Contact