Ad Operations Specialist Resume

PROFESSIONAL EXPERIENCE:

Confidential

Ad Operations Specialist

Responsibilities:

Responsible for trafficking ads and monitoring performance of multiple campaigns.
Led teh effort to test campaigns to better understand how our users interact wif ads to optimize teh user experience.
Measured and tracked teh opening performance of campaigns to measure effectiveness.
Conducted extensive testing on conversion analytics in teh company’s first mobile environment.
Utilized our 1st party DMP to effectively target our client’s campaigns where they would provide teh best return on investment.
Together wif our Sales Team, created new ad offerings for current and prospective clients.

Confidential

Campaign Manager

Responsibilities:

Responsible for syncing orders from our order management system to our ad server and trafficking teh ads.
Handled campaign optimization, ensuring full delivery and making certain key performance indicators, including click through rates and view - ability, were achieved.
Troubleshooting of ad delivery to ensure content displayed and delivered properly, utilizing internal processes and JIRA management system.
Responsible for trafficking campaigns in DoubleClick for Publishers, Apple iAd Workbench, and Live Intent.

Confidential

Client Executive

Responsibilities:

Responsible for program execution and daily client service.
Handled media relations activities, including creating and maintaining media lists, daily media monitoring, and reporting coverage that effected teh Client’s business.
Managed media event logistics and Congressional outreach.

Confidential

Program Manager

Responsibilities:

Interacted wif over five hundred Congressional offices and several foreign missions to coordinate their participation in ICCF’s programs both in Washington D.C. and New York City.
Organized and directed an inter-parliamentary conference in Lusaka, Zambia wif 17 Members of Parliament from 5 countries in attendance.
Synthesized complex policy ideas into language intended for audiences wifout subject-matter expertise.
Produced invitations, follow up messages, and web pages using Adobe Photoshop and Adobe Dreamweaver.
Conducted outreach in conjunction wif teh Vice President of Development, securing over $800,000 in funding.

Confidential

Special Assistant to teh President and Research Coordinator

Responsibilities:

Researched over 20 Congressional Member’s backgrounds, voting histories and political views to be used in fundraising letters sent to over 5,000 prospective and past donors for Conservative Victory Fund.
Prepared letters to Members of teh House and Senate, constituents, candidates, and their campaigns.