OBJECTIVE:

To grow as a Digital Marketing Manager at a dynamic company in the Silicon Valley

SUMMARY:

Business Grad with excellent writing, oral and interpersonal communication skills. Over four years of project management and marketing experience in various environments. Strong skills in Salesforce, JIRA, Social Media Marketing, Email Marketing, and Metrics Tracking. An organized, independent contributor with leadership experience, and a dedicated self - starter that thrives within a team environment.

SKILL:

• Bilingual in Spanish
• Efficient writing skills for purpose of content creation- including writing film reviews for annual Film Festival Cinequest (Best Film Festival voted by USA Today Readers)
• Analytical experience with Salesforce, Act-On, Google Analytics, and Excel
• Proficient in Word, Office, PowerPoint, Outlook, and Office365
• Experience with a variety of programs including but not limited to JIRA, WebEx, ON24, Vertical Response, Coupa, Marketo, Orion, and Eloqua
• Multitasker accustomed to deadline- driven environments with continually changing priorities
• Keen eye for detail and ability to successfully manage multiple projects from different managers

PROFESSIONAL EXPERIENCE:

Marketing Automation Manager

Confidential, Sunnyvale, CA

Responsibilities:

• Responsible for successful Marketo-based campaign delivery per West, East, Central, and Canada regions by managing implementation, testing, execution, and reporting needs
• Initiated kick-off meetings for new events in each territory between regional PMMS and external marketing agency and maintained consistent event request form process to ensure organization on both sides
• Generated master and sub-sfdc campaigns via Orion for every AMER event as well as individual UTM campaign links for specified tracking purposes
• Created and regularly updated Onboard, Summit, and POM event sfdc dashboards and presented key highlights to regional team on weekly basis
• Implemented an extensive tracker for all AMER FUP campaigns outlining each step in process from submitting mini brita request to scrubbing for ISR and SDR leads alwhile ensuring SLA requirements are met
• Pre-planned work-back dates for email sends (invitations, reminders, FUP) and tested all links, marketo workflows, and edited for content including grammar, spelling, and current brand guidelines
• Assisted copywriters with Onboard and Summit events' updated landing page look and feel and improved strategy to email execution
• Strategized and worked closely with Dev team on initial audience list pulls to improve registration and final attendee numbers and ensured accurate fields and proper templates were utilized per each event's list pull
• Collaborated with Sales Opps on ehancing and troubleshooting issues with the lead management process and integration with marketing automation platforms
• Ensure required data is captured at all customer and partner touch points including but not limited to sub-event registration forms, pre and post survey questions, and future user ps
• Built and regularly updated AMER active campaigns trix covering all third party and Confidential events based on event priority and presented new actions items and changes to field team on weekly basis

Project Manager

Confidential, Santa Clara, CA

Responsibilities:

• Created and regularly updated the following for 5 successfully managed, company-scale product launches- an extensive excel project tracker with every team’s individual action items, a detailed Specification document outlining necessary system requirements and key project info, and multiple JIRA project sprints notifying all participants of new deadlines, system changes, plan updates, etc
• Hosted weekly Systems meeting to share news and updates for all projects
• Delivered chief announcements via mass email for entire sales department
• Translated English Press Releases into Spanish- ensuring accurate grammar, spelling, and proper dialect depending on specific target region
• Attended meetings of each Project PIC to immediately report project updates back to Sales Ops team and share those changes at weekly All-hands meetings
• Produced weekly ICafe and Quadro Pipeline Reports to highlight key sales findings which were presented to upper management every Monday Morning
• Served as secondary go-to manager for EBC Customer Visits- handling countless requests including catering, speaker ps, room reservations, etc
• Wrote and edited high-level doc breaking down the main benefits of implementing WAVE SFDC amongst Confidential and scheduled in-person follow up meetings between SFDC Wave Launch team and Confidential Upper Mgmt.
• Completed extensive SFDC WAVE module sets to better understand the platform’s functionalities/benefits and create example dashboards to present with team
• Utilized and encouraged the consistent use of SFDC Chatter within inner team as our principal method of communication

Project Manager

Confidential, Sunnyvale, CA

Responsibilities:

• Coordinated and formatted multiple sets of data for list uploads to SFDC/Eloqua and created countless customized company contact reports for account teams
• Managed on-going support of proactive business intelligence including database tools such as Discover Org, Compile, and Iridium
• Maintained SharePoint event calendar and tracked all events for each marketing team per quarter basis
• Created and regularly updated internal web page (SAVO) where users accessed events calendar, requested tech support, and utilized latest content and internal sales collateral
• Managed inventory of event supplies, coordinated printing of materials with international vendors, ordered and decided on new supplies, shipped out to event locations for all reps nationwide and ensured successful return of all items via excel tracker
• Responsible for all logistics needs related to quarterly boot camp programs and Jump Start Junos classes, as well as International Security Partner and Customer Road shows
• Facilitator and go-to person for all Partner, customer, and internal webinars (On24 platform)
• Tracked budgets for multiple marketing teams via Excel and budgeting tool (Allocadia) and opened, updated, and recorded purchase orders through internal database (Coupa)
• Wrote, edited, and formatted one-off and specific campaign emails (. OFT) while leveraging branding guidelines for several managers and sales associates

Project Manager

Confidential, Sunnyvale, CA

Responsibilities:

• Utilized Google analytics to create and present PPT decks displaying monthly metrics on website, partner portal, carrier and channel newsletters, microsites, and single PDF documents
• Provided all back-end support for end-user and channel partner facing webinars, including creating forms, landing pages, invites, reminders, and follow up process
• Responsible for new and existing data sheet translation processes and photography coordination of new product launch shoots alongside press release collaboration
• Created a variety of campaigns through Act-On and Salesforce while assisting with multiple outbound marketing activities with events and field team
• Edited copy within e-blasts, scheduled practice and official launches, and used metrics to set follow up procedures
• Responsible for company’s 3rd annual ARC distributed by the CRN association
• Managed documents, folders, collateral, and calendars on SharePoint site for demand gen team
• Tweeted regularly and gathered 50+ new followers on the Ruckus Channel Twitter handle

Marketing Specialist

Confidential, San Jose, CA

Responsibilities:

• Managed Salesforce acct and presented weekly and monthly opportunity reports resulting in occasional shift of overall sales strategy
• Ensured success of a targeted marketing campaign for over 45 K clients and prospects including a weekly e-blast with content ranging from customer case studies to latest industry news
• Responsible for ongoing vendor management of SEM campaign that included performing data analytics for targeted business metrics
• Assisted creative team with creating and editing copy for the revamp of company website which included over 100+ webpages, ensured consistency of content as well as brand’s look and feel
• Responsible for creating, formatting, and delivering concise and relevant weekly content for company related LinkedIn pages
• Supported reps for tradeshows by providing accurate attendee lists at least two weeks in advance

Production Marketing Intern

Confidential, San Jose, CA

Responsibilities:

• Produced and coordinated weekly schedule for all teams within the marketing department
• Responsible for updating and storing current and past copy into FileMaker Pro as well as individual Excel sheets for multi-tracking purposes
• Edited Weekly and monthly Ad drafts and distributed finalized copies to each internal department within Confidential
• Assisted copywriting team with many drafts for future Springtime ad headlines and copy
• Edited Company’s LinkedIn Page as assigned