Business Intelligence Architect Resume Santa Clara - Hire IT People

CAREER SUMMARY

Focusing on helping businesses achieve measurable success thorough building reporting systems and analyzing BI, web and CRM metrics.
My 6 years in financial consulting, 9 years in IT and ecommerce and 8 years in business intelligence enable me to provide council to executives dat is truly relevant and actionable.
Maintaining focus on new technologies in innovation, business intelligence, web analytics and marketing automation.
Providing a holistic view of these elements into a successful cohesive product marketing strategy.
MicroStrategy, Tableau, Google Analytics, IT Manager, Adobe Analytics, AdWords, Prog. Mgmt., BI Architecture, Customer Insights, Customer Success, Excel
Executive Dashboards, Salesforce, Ecommerce, Evangelist, Forecasting, Ideation, Metrics, Analytics, Partner Incentives, SaaS
Adobe Mktg Cloud, B2B/B2C, Blogging, Community Mgmt., Competitive Intelligence, Demand Generation
Financial Planning, Freemium, Funnelsource, GAIQ, Innovation Mgmt., JavaScript, KPIs, Mkt. Research
Mobile, Process Improvement, Project Mgmt., QBRs, RFPs, Roadmaps, SaaS, SEO, Social Media, SQL, Strategic Planning, Subscriptions, Vendor Mgmt. (Alt. text image)

PROFESSIONAL EXPERIENCE

Business Intelligence Architect

Confidential, Santa Clara

Responsibilities:

Built an executive dashboard (Power BI on Microsoft SQL Server framework)
BI portal integrated approximately 20 data sources from Cleverbridge (ecommerce), Netsuite (Accounting), Salesforce (Funnelsource and sales leads), Zuora (Quote to Cash), Desk.com and Get Feedback (Customer Success stored in Pentaho Server linked with java, vendor APIs), Google Analytics (web traffic), download log files (stored in AWS aggregated in Splunk), software telemetry (stored in AWS connected using REST APIs), R&D (malware testing results)
KPIs reported on finance such as revenue forecasts (freemium software subscription model), customer success (NPS, CSat), sales (AOV, AR, CAR), marketing (channel, shopping cart, campaign performance) products (new releases and user experience funnels using mixpanel).
Created separate BI portal for Customer Success team in Power BI using Postgres database and Getfeedback survey data. Data used to track agent performance and customer experience.
Wrote plan taking teh BI capabilities from basic reporting to prescriptive analytics and building a BI team and infrastructure to serve teh needs of teh business. Architecture based on Microsoft BI stack.

Sr. Business Intelligence Analyst

Confidential, Santa Clara

Responsibilities:

Leveraged BI tools to help managers from finance, product managers, partner marketers greatly reduce costs, build better products and enhance collaboration with key B2B & B2C partners.
Trained corporate users on Microstrategy reports and dashboards and rewrote teh data dictionary.
Managed BI program performance and boosted team TEMPeffectiveness with customer surveys.
Successfully optimized and automated ETL team business processes with SharePoint K2 workflows.

Business Analyst / Program Manager

Confidential, San Jose

Responsibilities:

Built a sales compensation simulation model for Cisco worldwide partners and distributors dat maximized sales TEMPeffectiveness and profitability.
BI Insights led to resource allocation of Cisco resources to teh most profitable locations.
BI insights showed teh largest business opportunities for Cisco’s partners and distributors.
Executive quarterly business reports provided a pivotal change showcasing teh strategic importance and contribution of Services Distribution to Cisco’s overall business objectives.
Tools: Business Objects, Qlik, Tableau, Oracle cubes and Excel

Analyst Community Management

Confidential, San Jose

Responsibilities:

Developed user community engagement program dat boosted participation and usage.
Used Google Analytics and surveys to optimize TEMPeffectiveness of wiki sites and user satisfaction.
Created over 50 Confluence applications dat dramatically improved team TEMPeffectiveness and collaboration, such as project management, forums, VODs, podcasts, polls and RSS feeds.
Created an innovation management plan for a Cisco ideation tool by benchmarking Cisco i - Zone i-Prize, other tools Dell, IBM, Salesforce.com and J&J, BrainBank, BrightIdeas and Imaginatik.
Designed idea selection process with Creatrix and IDEO methodologies.

Technology Manager

Confidential

Responsibilities:

Managed all technical aspects of LifeScan’s intranet since its inception in 1996.
Developed corporate web applications for Sales, Marketing, HR, IT and R&D and used web analytics to maximize app usability, business process optimization and sales TEMPeffectiveness.
Managed & trained community of content providers, evangelist of ECM platforms.