SUMMARY

• Over 6+ years of experience in all phases of marketing cloud which includes working on Email studio, Automation studio & Journey builder Design, Development, implementation & enhancement of projects in marketing cloud Platform.
• Experience in implementing Salesforce marketing cloud solutions across web, mobile and email channels to deliver impactful, profitable and tailored customer experiences.
• Coordinated with IT development teams/Scrum master to build user stories, business requirements and monitored data and Worked with Marketing managers and converted their strategy into implementations using Marketing cloud.
• Experience in implementing marketing campaigns in Email Studio, Automation Studio and Journey Builder.
• Developed end - to-end solutions for complex nurture campaigns to deliver personalized customer email communications.
• Designed personalized email content using HTML, CSS3 and Ampscript in Content Builder.
• Developed Ampscript code to implement business requirements by creating Dynamic content.
• Managed subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and Database queries.
• Used Automation studio for performing actions such as imports, extracts and SQL query activities.
• Support day to day interactions with marketing teams and campaign operation managers.
• Competent in working among cross-skilled teams such as Channel Services, Client Partnership, Data Engineering and Web Development to create, solve and develop meaningful solutions to clients.

TECHNICAL SKILLS

Languages: C, HTML, SSJS, SQL (Oracle Developer, MS SQL Server Management Studio)

Implementation Solutions: Salesforce Marketing Cloud (Email, Automation, Journey builder, Mobile Studio & Contact builder)

Productivity Tools: Basecamp, GitHub, JIRA, MS Office, Spreadsheets.

PROFESSIONAL EXPERIENCE

Confidential, Bloomington, IL

Salesforce Marketing Cloud Developer

Responsibilities:

• Designed, Developed, Implemented, and optimized email marketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation Studio, Triggered Sends, Content Builder, Contact Builder.
• Involved in Data Mapping and Migration of data from legacy systems to salesforce.com objects and fields.
• Collaborate with stakeholders including Business owners, Enterprise Architects to understand the requirements and implemented marketing cloud solutions.
• Develop technical design, documentation to support business requirements
• Expert in development languages: HTML, CSS, Ampscript and SSJS.
• Developed Cloud Pages using SSJS and implemented the functionality.
• Worked with Sales Cloud and Marketing cloud in multiple B.Us.
• Experience with SFMC Connector as all our orgs are connected to Sales Cloud and marketing cloud and worked on synchronized DE’s and Salesforce Data extensions.
• Good understanding of Web Services (SOAP & REST), XML and JSON formats document schemas.
• Familiarity with SFDC to SFMC connector.
• Created journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud.
• Worked on Sending emails from Sales cloud UI instead of marketing cloud.
• Retrieved Profile attributes directly from Sales cloud instead of using it from Marketing cloud and sent emails using Sales cloud UI.
• Have Good understanding of Einstein and Contact builder.

Environment: Salesforce Marketing Cloud, Email marketing, Sales Cloud, MCConnector, SSJS, Ampscript, HTML, CSS, Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder, Triggered Sends.

Confidential, Peoria, IL

Salesforce Marketing Cloud Email Specialist

Responsibilities:

• Pivotal in understanding client’s digital architecture and responsible for translating business needs to technical requirements.
• Creating Content with content Builder including, building emails blocks, designing emails templates using personalization strings, dynamic content and AMPT script.
• Set up reporting and dashboard in marketing cloud and sales cloud to analyze email performance.
• Building Customer journeys using journey builder to create personalized experiences.
• Design and develop solutions based on business requirements in Salesforce Marketing Cloud platform for reputed clients.
• Develop and implement journeys to execute complex business marketing campaign rules.
• Managing Salesforce Marketing Cloud for multimillion email subscriber clients at and executing advanced configuration activities.
• Creating Automation studio jobs to pull customers and other CRM data to evaluate customers and enroll them in appropriate Journey/Campaigns.
• Analyzed production issues and Solving SFMC major update bug preventing clients from sending emails.
• Support documentation process by providing applicable artifacts (code samples, screenshots, etc.)
• Provide technical consultation on various aspects of solutions to read, extract, and load data from CSV files.
• Working on email coding in production. Rectifying front-end issues and cross browser issues.
• Develop, test and validate responsive email code combining HTML, CSS and Ampscript language.
• Querying Confidential ’s huge database with SOQL and SOSL queries and experienced in various RDBMS such as MySQL, Oracle and MS SQL Server.
• Co-coordinating with the offshore team and run support team to provide knowledge transfer sessions about marketing cloud.
• Providing support to Email Marketing Manager during development of new business requirements.
• Worked alongside Analytics and Insights teams to perform segmentation and optimization, including A/B and Multivariate testing involving HTML custom coding and profile scripts.
• Organized and facilitated project planning, scrum meetings, daily stand-ups and knowledge transfer sessions.

Environment: Salesforce Marketing Cloud, Email marketing, Ampscript, HTML, CSS, Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder, Triggered Sends, SSJS.

Confidential, Austin, TX

Salesforce Marketing Cloud Email Specialist

Responsibilities:

• Worked with business process owners to understand their requirements for Salesforce Marketing Cloud application.
• Identified the root cause for production defects and tracked bugs and support issues in Basecamp.
• Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings.
• Developed and executed marketing campaigns using Marketing Cloud Email Studio.
• Trained vendors to use Content builder to build and maintain marketing content. Created folder structure to house marketing email templates and executed A/B testing on email templates to improve engagement.
• Created Journeys using Journey builder and executed day to day campaigns in Email Studio and Automation Studio.
• Used HTML, CSS, Ampscript and other technologies to build customized solutions that support critical business functions.
• Customized Contacts in Salesforce marketing cloud org to store relevant marketing data points.
• Generated discover reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives.
• Compiled complex SQL queries to extract ad hoc reports from multiple database tables for data validation.
• Accountable for creation and execution of email campaigns.
• Developed dynamic email templates and content using HTML and AMP Script.
• Tracked and analyzed daily, weekly and monthly Email KPI's and reported recommendations and summaries to executive team.
• Automated the import, extract and query activity using Automation Studio.
• Tracking total number of emails sends and opens.
• Set up workflows for marketing in exact targets which will send out automatic based on time intervals. configured customer journeys with the company worked on Journey Builder, Email Studio, mobile studio and Automation Studio of Salesforce Marketing Cloud.

Environment: Salesforce Marketing Cloud, Email marketing, Ampscript, HTML, CSS, Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder, Triggered Sends, Ampscript, JavaScript.

Confidential

Salesforce Developer/Admin

Responsibilities:

• Interacted with various business user groups for gathering the requirements for Salesforce implementation and documented the Business and Software requirements.
• Hands on Experience with building and maintaining custom objects and integrating salesforce with external systems.
• Created New user accounts and configure salesforce.com to fit security needs at the user and organization levels.
• Developed Apex Classes, Controller Classes and Apex Triggers for various functional needs in the application.
• Migrated data from external sources and performed Insert, Delete, Upsert & Export operations on millions of records.
• Used Apex programming language as backend and Visualforce Pages as user interface.
• Implemented Pick Lists, Dependent Pick Lists, Lookups, Master Detail Relationships, Validation and Formula Fields to the custom objects.
• Created Page Layouts, Search Layouts to Organize Fields, Custom Links, Related Lists and other components on a Record Detail.
• Customized User Roles, Role Hierarchies, Profiles and Sharing settings to ensure that the protected data is available only to the authorized users.
• Created Templates, Approval Processes, Approval Page Layouts and defined Approval Actions on them to automate the processes. Created Workflow Rules and defined Related Tasks, Email Alerts and Field Updates.
• Worked with SOQL, SOSL queries with Governor Limitations to store and download the data from Salesforce.com platform database. Configured Chatter for the Users in the Organization for collaboration.
• Implemented Sales cloud and incorporated enhanced features as required to streamline Business Process.
• Implemented Data Loader through the Command Line Interface to extract the data from database.
• Extensively involved in Data Migration from three legacy systems to Salesforce.
• Supported the Data Migration activities for migrating the data from various business sources with the support.
• Maintained User documentation using Excel macros (VBA) for process efficiency and managerial reporting .