Marketing Technology Specialist Resume

SUMMARY

Marketing Professional with experience in marketing operations, demand generation and marketing technology platforms.
Proven track record in defining marketing technology stack, implementing and driving adoption. Effective in developing strong relationships with Sales, Marketing
IT and Executive Staff. Demonstrated capability to effectively manage multiple projects concurrently and deliver based on project schedule. Successful in building and managing relationships with business partners, vendors and creative agencies.

AREAS OF EXPERTISE

PROFESSIONAL EXPERIENCE

Confidential

Marketing Technology Specialist

Responsibilities:

Primary marketing automation administrator - Marketo
Owns relationships with marketing technology partners (operations, IT, business and vendors)
Proactively identify and resolve areas of friction impacting operations or usability
Train new and existing employees who are marketing campaign stakeholders
Communicate marketing operations updates and opportunities to management
Prepare monthly marketing automation dashboard
Assess and drive the selection of strategic technology partners and Vendors
Project managed the implementation and launch of new technology and processes

Confidential

Marketing Coordinator

Responsibilities:

Supported and led effective marketing lead generation campaigns (planning, development, execution and reporting)including events and partner management.
Supported marketing execution and managed projects to completion; including print pieces, emails, advertisements, posters, event materials, web, videos and the related administration using different marketing platforms
Collaborated with program managers, product managers and sales to ensure alignment on marketing campaigns
Reviewed and updated presentations and other materials to ensure alignment with branding guidelines
Provided logistical support for trade shows and events
Supported operations and administrations including: travel, expense reports

Confidential

Marketing Campaign Manager

Responsibilities:

Developed and led marketing activities including country planning, implementation and tracking of initiatives selection of communication elements based on regional guidelines. Created and developed marketing pitch books for partner-led and Marketing Service Agency/HP printer marketing.
Created and executed channel marketing go to market strategy and channel marketing campaigns
Owned local channel events execution
Collaborated and ensured alignment with regional marketing teams, drove the SMB / Enterprise segment plan for the country
Defined and optimized the marketing mix to ensure the objectives (awareness, consideration, preference and purchase) are met per company guidelines
Consistently looked at opportunities for process improvements, helped to define and implement to improve operational effectiveness
Supported rollout of new processes and systems and led the adoption within the organization.
Participated as member of the Global project team to transition Marketing Organization from utilizing
SharePoint for Campaign initiation to MRM & CRM: collected business requirements, provided input on

Confidential

Software Marketing Specialist

Responsibilities:

Supported marketing activities in the Software, Server and Storage business units including administration of
marketing, sales & finance systems, execution and evaluation:
Key MRM Lead for SW Team in EMEA; responsible for system administration, financial activities including purchase orders, invoicing, and Siebel CRM support
Managed Marketing budget and tracking using MRM Resource Management and campaign initiation
Localized regional programs and campaigns in country
Manage PR activities
External Agency management
Provided content for internal and external web sites working with hp.com
Led, managed and executed multiple events in country
Collaboration and joint marketing activities
Participated as a member of the Global MRM project team for next generation releases and enhancements
representing SW organization requirements in country
Responsible for and supported the following marketing activities in HP Services:
Administration including purchase orders, invoicing,
Localization of the regional programs and campaigns