PROFESSIONAL EXPERIENCE:

Confidential

Principal Visual / UX Designer

Responsibilities:

• Designing a web based application for Hyatt Interactive. Collaborating with PM & BA’s to collect business goals and translate them into use cases & flows, interaction models, wireframes & refined compositions. Creating visual language and establishing use of color, typography and iconography. Working with front end developers to ensure quality of execution and adherence to design specs.

Confidential

Principal Visual / UX Designer

Responsibilities:

• As Pincipal visual designer for Shop’In, a responsive mobile web application that allowed Sears & Kmart customers to access special services and promotions, delivered a cohesive visual experience under an extremely condensed timeframe. Overhauled the entire App’s look and feel. Teamed up with the Information Architects to resolve interaction problems and composed graceful solutions. Supported the engineering team and maintained the integrity of the design.
• As principal designer for Member Assist, a Shop Your Way application that allowed customers to communicate with Sears associates, provided creative vision for business opportunities, shaped solutions for MVPs, devised low & high fidelity prototypes, flows & mockups, wire - framed user flows, and standardized use of typography, iconography & graphical elements. Persuaded product owner to implement streamlined user experiences. Operated in a fast paced agile team, in a quasi startup mode, with high dependency on design for three applications across multiple platforms.
• Created proof of concept designs for “Make”, a Shop Your Way application which allowed customers to build & share DIY projects, for the product owner to present to Sears CEO. Established the visual language and interaction models for its mobile & desktop versions. Reviewed résumés and made recommendations for a permanent designer for the project. Mentored the new designer in his new role and advised on future features.

Confidential

Senior Art Director

Responsibilities:

• Designed an e-reader al application for K-12 audience. The application was geared for desktop, mobile and tablet and was built using HTML5. Created mood boards, established visual language, use of typography, color and iconography, built user interfaces, created a style guide and collaborated with interaction designers to resolve ux challenges.

Confidential

Art Director

Responsibilities:

• Designed iPad applications for Walgreens pharmacy which allowed the pharmacist to service & engage customers directly. Built a visual standards and guidelines system. Liaised with the information architect to craft elegant solutions.

Confidential

Senior User Interface Designer

Responsibilities:

• Worked in multi-disciplinary UX team (UX Designers, Architects and Writers) and tackled e-commerce opportunities for Walmart.com. Created conceptual storyboards for usability testing. Tackled high profile consumer facing projects that encompassed the shopping experience, search results, product pages, etc. Shaped user interface elements, design standards and templates for internal Walmart application, ensuring consistency and simplicity.

Confidential

Senior User Interface Designer

Responsibilities:

• Collaborated in a multi - disciplinary agile environment to define and create visual designs that delivered business objectives. Created visual systems that effectively engaged the user and strengthened brand identity through typography, color, composition and iconography. Built iterative conceptual prototypes and mockups for desktop and mobile platforms. Carried multiple projects and prioritized objectives. Advocated for principles and values of design to project managers and engineering. Tackled design challenges to improve conversion, reduce cost, and increase brand loyalty. Provided art direction to team members.

Confidential

Senior Mobile Application Designer

Responsibilities:

• Served as lead designer for a groundbreaking iPhone application. Created custom interface design solutions, built effective iconography, established strategic color palette, and employed best interaction design principles. Engaged in free-form creative discussions for future Navteq applications.

Confidential

Senior Visual Designer

Responsibilities:

• Provided art direction for WFYoung.com and its product lines, which included Absorbine.com, AbsorbineJr.com, and EquineAmerica.com. Created templates that met client goals and strengthened its’ brands. Advised client on the use of technology to achieve business objectives.

Confidential

Senior Visual Designer

Responsibilities:

• Engaged in designing projects for Walgreens’ PhotoCenter including E-mail campaigns and banner ads. Created interface solutions for Walgreens’ photo application. Coordinated with I.A. team in creating and translating clients’ needs into features and applications for e-commerce services.
• Provided visual direction in the strategic re-designing of St. Ives, Tresemmé, and VO5 sites. Created micro-sites for product events. Generated design concepts for Alberto Culver’s corporate site.

Confidential

Web Designer

Responsibilities:

• Worked with stakeholders to define the brand, audience, and features for NJSUCCESS. Collaborated with developers, information architects, project managers in a multi-disciplinary team. Created the visual system, including color palette, typography, graphical elements, icons and banners for the internal and external facets of the application. Defined features through wireframes.
• Produced movies for the LEGENDS project using iMovie. Ms. Oprah Winfrey’s illuminating 25 LEGENDS was a collection of influential and iconic African-American women.
• Developed several projects for Hyatt Hotels. Created banners and invites using Flash. The invites were used to promote and strengthen the Hyatt brand and announce upcoming events.

Confidential

Multi-Media Designer

Responsibilities:

• Conceived and produced several projects for internal clients in anticipation of McDonald’s World Wide Convention in Florida. Projects included a micro-site, Flash animations, template solutions, After Effects animations, and Power Point presentations.
• Handled strategic visual designs on both print and web projects for clients such as Hewitt, Purina, Energizer & Philip Morris USA. Collaborated with Designers, Copywriters, Information Architects and Project Managers to produce storyboards, scenarios and design prototypes.

Confidential

Web Designer

Responsibilities:

• Conceived and implemented Flash projects for Cricket phone services. The Flash projects promoted Cricket’s branding philosophy and excellence in providing wireless services.
• Provided art direction, visual design, and production services for James & Kutyla Architecture. The flash piece served as the firm's web presence through 2009.
• Responsible for kinetically animating Concrete’s signature illustration. The site included links to pdf files from Concrete’s existing marketing package.

Confidential

Managing Director

Responsibilities:

• Amazing and challenging entrepreneurial undertaking to install and manage a manufacturing plant for men’s hosiery in Dubai. Duties included research and development, strategic planning, factory management, and maintaining exceptional quality control standards.