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Ebusiness Program Manager Resume Profile

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OH

Objective

A challenging and exciting VP/Director level position in managing Digital Customer Experience, Digital Marketing, Mobile, Website, e-Business, Information System or other related programs.

Expertise

  • 15 year experience in eBusiness, website, digital marketing and team management.
  • Cross-functional, cross-culture experience in leading digital marketing/eBusiness programs
  • Global digital/eBusiness team setup, expansion program management.
  • PMP Project Management Professional certification. 8 years project management experience.
  • Mobile app, mobile website development and governance.
  • Enterprise website development and management by Microsoft SharePoint 2010, 2013.
  • Strong technical experience in Java, C, C , Client-Server, SQL Server, JavaScript/HTML.

Experience

Emerson Climate Technologies

Sidney, OH

Director eBusiness

2013 Now

  • Led Digital Customer Experience research and planning where we wanted to create a unified experience to all the digital customer touch points: website, mobile site, personalization, product catalog, e-Commerce, email marketing, online technical support, etc. Led website content audit and competitive benchmarking analysis. Conducted 20 customer interviews US, China OEM, Wholesaler, Contractor, End-user, Influencer to develop personas to help redesign the websites, product catalogs, e-Commerce sites and analytics all into IBM WebSphere platform. Actively participated in global digital strategy and content strategy development.
  • Led Climate intranet migration US, Asia Europe to SharePoint 2013 at Emerson Global Data Center.
  • Initiated Oracle RightNow program for world class customer support by launching live chat and knowledge base capabilities. Expanded the program to 4 business units A/C, White-Rodgers, Flow Controls and Retail Solutions .
  • Responsible for other digital programs such as Vendavo pricing system, competitive intelligence, customer portal, warranty portal. Managed the eBusiness team 3 in US, 12 in Philippines and budget.

eBusiness Program Manager

  • Managed eBusiness programs such as website, Vendavo pricing system, competitive intelligence, customer portal, warranty portal. Managed direct reports, provided budget and strategic directions for the eBusiness programs, reviewed and approved new projects/priorities.
  • Initiated Emerson Climate mobile review committee for governance and led the mobile development including 14 mobile apps and 6 mobile websites in multiple languages by responsive web design.

Website Manager

  • Consolidated divisional international websites into a central global site 17 websites and 6 mobile sites in 11 languages with brand consistency, same look, and same technology SharePoint . Managed OneWeb project from initiating, planning, executing, monitoring controlling to closing. Used the project management best practices to manage integration, scope, time, cost, quality, resources, communication, risk and procurement.
  • Led OneWeb US project for the whole project life cycle:
  • Team setup and expansion: hired 4 resources SharePoint developer, contents analysts, web coordinator in global service center Manila, Philippines and kept recruiting for replacements.
  • Requirement Gathering: communicated with the marketing teams from all the divisions to understand their needs, share OneWeb idea and collect the requirements.
  • Design: worked with all the divisions to have the new site design.
  • Usability Study: created a demo site with 400 sample pages based on initial design and invited 11 external users to verify the site design.
  • Vendor Selection: worked with Emerson PMO to create all the RFP documents to 6 vendors, answered all questions, invited vendors for presentations and selected the preferred vendor for development.
  • Content Creation: worked with all the marketing teams from the divisions and content analysts in Manila to create all the contents text, image, Flash animation, PDF for 700 web pages.
  • The project was completed on time Nov 2009 and within budget.
  • Led OneWeb Asia project 3 languages and OneWeb Europe 6 languages project:
  • From requirement creation, vendor selection, development management, communication, change management, risk management, resource management to budget control, content uploading, user acceptance testing, training and maintenance.
  • Led the global team: vendor team in India and China, GSC team in Philippines, marketing team in Asia, marketing team in Europe, Emerson IT team in St. Louis and graphic support team in US.
  • Achieved great cost savings through vendor selection and budget control.
  • Asia project was completed on time Feb 2011 and within budget.
  • Europe project was also completed on time and within budget
  • Led the Manila web team to maintain all the websites after they went live. Developed and maintained metrics to measure performance and trends. Developed content guidelines and content consistency plan.
  • Managed the old Emerson Climate Technologies public website 1000 pages , Emerson Climate Technologies Contractor Portal. Managed the web team to maintain/update the websites by using content management system Stellent . Implemented new ideas on the web RSS, Podcasts, and Blogs etc and tracked the web traffic for 30 websites WebTrends .
  • Search Engine Optimization significantly improved the major search engine rankings for many keywords by implementing SEO best practices.
  • Standardized the online Contact Us process so that all the online Contact Us interactions were logged in CRM system and answered/closed in a timely manner. Customer survey result for the Contact Us process was improved from 3 neutral to 1.7 scale of 1- best to 5 - worst .

Webmaster

  • Supported all the internal and external websites including intranets, public site and portals. Defined and resolved technical issues. Tracked all the web activities.
  • Managed/implemented Stellent Content Management system for various websites.
  • Managed the technical resources in the global service center Manila .
  • Managed Ultimate Survey project.
  • Supported Epiphany CRM system. Security, technical support and data cleansing for Epiphany Analytics, Sales and Service.
  • Developed two online Java J2EE applications Servlet/JSP independently Copeland Communication Toolbox and Emerson Climate Technologies ImageShare. Actively involved in the full software development cycle from Planning/Management to Analysis, Design and Implementation. Developed the Java applications by using IBM WebSphere.

Confidential

Teaching assistant in C programming .

Webmaster for Confidential

Confidential.

Engineer

  • In a leading role to use DB II to maintain all the database systems.
  • Imported/Exported the mechanical and electrical components for new ships.

Confidential

-- Engineer

  • Responsible for sales and marketing activities.
  • Maintain database systems.
  • Used Windows office tools to help the management and administration of the company.

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