PROFESSIONAL EXPERIENCE:

Confidential

Salesforce Marketing/ Sales Cloud Administrator

Lincolnshire, IL

Responsibilities:

• Coordinated with the business to understand the business and structure and resolve the issues.
• Setup, maintain and optimize Email marketing campaign utilizing Exact Target/Salesforce Marketing Cloud.
• Work with Asset Management marketing team, internal staff and production team to plan and execute development cycle.
• Create build and execute campaigns.
• Upgraded from Exact target 1.0 to Salesforce Marketing 2.0.
• Setup and Implemented Salesforce marketing cloud 2.0 org.
• Worked on Content builder to creating content templates.
• Integrated with Salesforce by using Marketing cloud connector (V5).
• Configure salesforce and marketing cloud integration user along with configuration in salesforce.
• Support the Email Marketing Manager in the development of new business requirements.
• Created custom Landing pages and Approval pages.
• Worked on Automation studios and also created related Activities.
• Worked on tracking to track the email clicks.
• Worked on AMP scripts while creating the Email templates.
• Worked on Lead creating process in Salesforce from landing pages.
• Participated in daily scrum meeting with vendor, marketing and internal staff.
• Created Account, Data Extensions, Users, Roles under Administration Settings.
• Research new and innovative technology and techniques to improve the automation of marketing process.
• Worked on Unit testing for the customizations and developments done during the project.
• Provide support setup, training and execution of marketing process.
• Design the release and business documentation.
• Used AGILE methodology during all the phases of System Development Life Cycle (SDLC), and analysis artifacts such as use cases.
• Collectively worked with the salesforce architects for designing the application using the salesforce portal.
• Provided security Confidential different levels in salesforce instances.
• Faced the challenging experiences in dealing with multiple tasks and meeting the deadlines.
• Analyzing the code and making respective modification.
• Documented the every ticket resolution process for future reference.
• Interacted with the users to provide necessary access required for training purposes.
• Worked on the knowledge article management.
• Loaded the knowledge articles from production to UAT to make sure we have backup and updated knowledge articles for training purposes.
• Worked on email to case. Refreshed the sandbox
• Developed and maintained custom Reports and Dashboards.
• Tested thoroughly and deployed to production.
• Deployed code to production using change sets.
• Used ANT tool to migrate from Dev to QA.
• Coordinated with the offshore team to improve the overall process of resolving issues.

Environment: Saleforce.com platform, Apex Language, Data Loader, HTML, Java Script, S - Controls, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls, Sandbox data loading, Eclipse IDE Plug-in, Windows 7.

Confidential

Salesforce Administrator/Developer

Alpharetta, Georgia

• Collaborated with business users and product managers in the development of new business requirements and enhancement requests by accurately capturing all stakeholder positions and translating them into system specifications. 
• Implemented Salesforce Development Cycle covering Sales Cloud, Service Cloud, Call Center, Chatter & App-exchange applications . 
• Worked extensively on Salesforce.com standard objects like Accounts (Person and Business), Contacts, Opportunities, and Cases. 
• Experience in complex handling APTTUS - Configure, Quote and Contract management application 
• On hand experience in creating executive reports for clear visibility of contacts and activities. 
• Developed exception reports and applied logic to create different reports to capture all exceptions for management to deal with. 
• Helped management with aging reports to make process run faster and understand time duration in different stages. 
• Experience in creating bucketing and formula fields as requested to achieve desired reposts for management. 
• Interacted with various Business users to gather enhancement requirements and involved in scrum meetings. 
• Analyze business requirements, procedures, and problems and then apply sound technological concepts and provide logical solutions to each (i.e. identify, recommend and resolve) 
• Implemented lead and case management through web and email sources and setup auto- response rules upon submission. 
• Involved in administering, configuring, maintaining Salesforce.com application user profiles, roles, Permissions, generating security tokens, validation Rule, upgrade installation . 
• Set up chatter for faster communication between organization and maintained security of sharing documents or information. 
• Created workflow rules and defined related tasks, time triggered tasks, email alerts, field updates to implement business logic. 
• Defined lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects. 
• Customized the Dashboards to the track usage for productivity and performance of business centers and their sales teams. 
• Implemented Salesforce Development Cycle covering extensively in Sales Cloud, Service Cloud and Call Center. 
• Developed various Custom Reports and deployed them for different business user levels.  

Environment: Saleforce.com platform, Apex Language, Visualforce (Pages, Component & Controllers), Salesforce.com Data Loader, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls, Sandbox, SFDC Admin/Developer

Confidential, NJ

SFDC Administrator

Responsibilities

• Performed the role of SFDC Analyst and Administrator.
• Provided user support and bug fixing activities as per the SLA.
• Implemented minor enhancements on standard objects like Campaigns, Leads, Accounts, Contacts, Opportunities, Dashboards and Reports.
• As SFDC administrator interacted with various business areas to gather requirements and develop data model to suit complex business needs.
• Designed various HTML Email templates for Auto-Response to customers.
• Developed a web-to-lead functionality to Citibank.com site which directs leads to Salesforce CRM.
• Wrote Custom Formula fields and Validation rules
• Wrote Escalation rules to escalate the cases.
• Developed Workflow Rules and Approval Process for some fields.
• Responsible for migrating existing data (Accounts, Contacts, Events and Tasks) from legacy systems to Salesforce.com using data Loader.
• Created and deployed several reports for different user profiles based on the need in the organization.
• Customized the Dashboards to the track usage for productivity and performance of business centers and their sales teams.

Environment: Saleforce.com platform, Apex Language, Triggers, Visual force (pages, components and controllers), SOQL, Change Set, Data Loader, Force.com, Work Flows-approval, Custom objects, Custom tabs, Email service, Html, Web service, Sharing Rules.

Confidential

Salesforce Administrator

Chicago IL

• Expertise in setting up admin related tasks such as creating users, assigning profiles and roles to different business processes as per requirement and managed queues for data assigning. • Implemented case management to convert all cases customers raise though mostly email as well as web forms. 
• Created new custom objects, assigned fields, designed page layouts, custom tabs, components, custom reports 
• Customized standard objects like Accounts, Opportunities, Contacts, Leads, Campaigns, Reports and Cases. 
• Implemented pick lists, dependent pick lists, lookups, master detail relationships, validation and formula fields to the custom objects. 
• Implemented the validation rules on the objects and tabs, Page layouts, Custom tabs, and Components to suit to the needs of the application. 
• Defined lookup and master-detail relationships on the objects and created junction objects to establish may-to-many relationships. 
• Experience in setting up Partner Portal to increase channel sales. This was more focused on Salesforce automation to improve lead conversion rate. 
• Experience in setting up customer portal for better service process and solution management. 
• Implemented the workflows and approvals for various functional requirements. 
• Modification of Lead assignment rules, workflows. 
• Used field level security along with page layouts to manage access to certain fields. 
• Developed various custom reports and dashboards for data analysis. 
• Developed Apex triggers, controllers, test methods, visual force pages in sandbox and deployed with more than 85-100% for test code coverage 
• Involved in developments and testing during the project 
• Designed User Interfaces for Salesforce users as per requirements 
• Allowing users' access to record types and reports in Salesforce. 
• Managed Requirement gathering process for new enhancements. 
• Involved in create and maintain related documentation (business requirements, training materials, process flow, cases, etc.) 

Environment: SFDC.Com, Apex, Visual Force, Apex Explorer, Data Loader, SOQL, Eclipse IDE.