MARKETING MANAGER Resume

EXPERIENCE

Confidential MARKETING MANAGER (2010 -Present )

Create multi-media presentations for Fortune 500 companies and small businesses
Develop graphics using Photoshop and Illustrator
Produce marketing collateral including signage, graphics, point of sale, etc.
Create and administer email blasts
Web site development and maintenance services
Develop and manage Social Media marketing plans
Train customers in effective presentation techniques, tools and software
Provided marketing and administrative services

Confidential MARKETING MANAGER (2008 - 2009)

Managed $250,000 budget with team of 6
Developed strategic business-to-business marketing plan
Optimized and expanded web site for optimal search engine effect resulting in 20% increase in web site traffic over previous 12 months
Developed and implemented Social Media Marketing Plan
Wrote press releases, media alerts, newsletters and follow-up correspondence
Produced sales leads with Web Tracker monitoring software
Created and administered sales and marketing e-mail blasts
Organized special marketing events including product demos, sales meetings, webinars, and customer appreciation activities
Compiled and maintained master marketing account list of over 100,000 contacts
Created professional sales documents such as proposals, quotes, and sales sheets

Confidential COMMUNICATION SPECIALIST (2007 - 2008)

Produced effective tools for communicating change to all Canadian corporate and store personnel
Created and managed production of change management marketing collateral including signage, graphics, and corporate giveaways
Wrote and edited internal communications such as newsletters, executive interviews, articles, and organization announcements
Developed and maintained change management intranet web site and facilitated Support Central web site for project team
Created multi-media PowerPoint presentations and managed electronic message boards in US and Canada

Confidential PRESENTATION GRAPHICS MANAGER (2000 - 2004)

Developed strategic and creative recommendations for marketing programs, sales aids and packaging graphics
Created annual Business Plan and communication programs that supported the objectives of the division (in conjunction with sales and marketing team)
Created and supervised the production of collateral and sales aids (point of sale signage, logos, graphics, coupons, posters, banners, etc.)
Conducted market research to analyze effectiveness of marketing programs against target metrics (demographics, buying patterns, etc.)
Coordinated trade shows and activated consumer events to enhance brand building and awareness
Trained Atlanta Division personnel in effective presentation techniques, tools and software
Managed Presentation Graphics Assistant

PRESENTATION GRAPHICS COORDINATOR (1998-2000)

Built and maintained a graphics Intranet web site
Provided multi-media production services including digital photography, digital video, video capture, etc. to the Atlanta Division
Developed sales tools (proposals, marketing agreements, pole signs, sales sheets, etc.)
Administered technical advice and support for Atlanta Division
Maintained Coca-Cola graphics network and enforced Coca-Cola trademark guidelines

EDUCATION Bachelor of Arts - Communication, Minor in Speech Communication Associate of Arts - Business Administration

TECHNICAL EXPERTISE Photoshop, Dreamweaver, Illustrator, Premier, MS Office Suite (Outlook, Word, PowerPoint, Excel), MS Publisher, Lotus Notes, HP Design Jet 2500 CP

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