Vice President and Go-To-Market Leader Resume

SUMMARY:

Creative Marketing leader who combines dynamic go - to-market skills with natural passion for people leadership.
Proven people leader with long history of building loyalty and trust
Natural marketer with ability to pierce through go to market inefficiencies
Catalyst for results, uniquely skilled at both navigating and creating change
Consistent focus on innovation as well as maximizing existing customer partnerships
Unique go to market skillset including both positioning and audience acquisition

PROFESSIONAL EXPERIENCE:

Confidential

Vice President and Go-To-Market Leader

Responsibilities:

Exceeded expectations in earning “Strong Performer” label and #3 positioning.
55% growth in software revenue, 35% growth in total revenue
45% operating profit, strongest in Customer Experience Mgmt division
Kept employee attrition rate below 10%, strongest among acquired business units

Confidential

General Manager and Global VP

Responsibilities:

Delivered a division-leading 35% operating profit (50% improvement)
$28m P&L spanning business including product management, research & development, marketing, sales, delivery and support
35% growth in software revenue, 25% growth in total revenue including services and maintenance, reversing previous downward trend
Reduced annual employee attrition from 10% to under 4%
Drove product innovation 3x previous rate including three ground-breaking new products

Vice President

Confidential

Responsibilities:

$40m annual Marketing budget supporting $300m license and bookings revenue
Reset marketing mix to leverage strengths of individual product lines driving both brand and sub-brand recognition, pipeline and revenue
Introduced both digital retargeting and nurture techniques
Drove improved market awareness and brand engagement 10x
Designed and implemented highly effective “Demand Engine” to drive qualified pipeline production at 25x spend; adopted across Confidential
Won business unit of the year recognition from HP CEO for agility and impact

Confidential

Vice President

Responsibilities:

Led marketing and managed a small team of industry-focused product marketers.
Developed and introduced two new products for new revenue streams.
Introduced account-based marketing techniques to drive significant share-of-wallet growth.

Confidential

Senior Director

Responsibilities:

Re-engineered company-wide demand marketing planning, budgeting and execution processes.
Responsible for demand generation for both direct and partner models.
Introduced indirect marketing model driving 175% increase in partner-delivered revenue, 240% increase in partner-influenced revenue and 410% in partner MDF.

Confidential

Senior Director

Responsibilities:

Responsible for company-wide channel marketing including more than $15M in annual partner MDF.
Helped Confidential earn IDC’s Best Practices Award for aligning marketing with sales and the ITSMA Marketing Excellence award for marketing accountability.

Director

Confidential

Responsibilities:

Leadership of Confidential ’s largest industry-focused business unit delivering >30% of company’s global license revenue.
Owned positioning of Confidential application stack for HT customer-base.
Provided leadership to cross-company task forces to rebuild company-wide pricing and packaging, field marketing strategies, user group and user week programs and customer satisfaction measurement and response processes.

Director

Confidential

Responsibilities:

Provided strategic leadership for fastest growing product line.
Responsible for driving Confidential ’s PRM product sales and functionality.
Implemented exemplar processes for managing customer programs - team and processes held as company gold standard.
Drove the greatest customer satisfaction improvements in Confidential history.
Provided leadership throughout product development lifecycle.

Confidential

Senior Director

Responsibilities:

Created and managed product support, technical services teams and pre-sales customer consulting teams for start-up.
Gained operational experience in a true consulting environment.

Confidential

Business Unit Manager

Responsibilities:

Built a highly successful unit of 30 Business Analysts, Process Analysts, Technical Writers and Project Managers within a single-source IT outsourcing firm.
Developed standards for customer documentation, feedback loops and resource utilization.
Individually managed troubled implementations/accounts as well as directed the implementations for other premier accounts.

Confidential

Support Manager

Responsibilities:

Managed teams of full-time and contingent technical support engineers as well as team leads, agent mentors, project managers and technical writers.
Excelled at resolving performance issues, motivation, cross-site and cross-team collaboration.
Developed personalized erlang c agent scheduling application used across Microsoft Support.
Embraced a number of operational responsibilities including telecom, staffing, metrics analysis and reporting, scheduling, and training.

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