SUMMARY:

Dynamic, digital business strategy consultant with diverse background in all facets of business, technology and marketing operations, product management, sales management and finance with strengths in creating real time business decision making processes and identifying ROI drivers. Proven problem - solver and general manager driven to maximize revenue and cash flow growth. Produce business strategies that clearly define product advantages, sales initiatives, forecasted performance, and develop highly qualified sales and marketing teams.

CORE COMPETENCIES

• Customer Relationship Management
• Online Lead Generation
• Social Media Strategy
• Search Engine optimization (SEO/SEM)
• Marketing Channel Management
• Competitive Analysis
• Hi-Ed, K12 & Ed-Tech Sales
• Edtech Solutions & Mobile Technology
• VAR & Partnership Management
• Sales Development Leadership
• Financial Analysis & Budgeting
• Product Development & Rollout
• Revenue & Profit Growth Strategies
• Presentations & Training
• Compelling Communicator

TECHNICAL SKILLS:

Software: Autopilot, Hubspot, Instapage, Bee Pro, Campayn, Align.us, Webex, GotoMeeting/GotoWebinar, Join.me, Zoom video conferencing, Zoho, NetSuite, Microsoft Dynamics, SalesForce, Sales Nexus, Leadmaster, Zoho, CMS, Content Management Systems, Springloops, SQL, HTML, Applicant Tracking Systems, ATS, AppliTrack, WinOcular, Document Management, PutaCodeOnIt, Sales Raptor, OCR, MS Office, MS Project, Digital marketing, SEO, Adobe Acrobat / Premiere, Pinnacle, CorelDraw, Ed-Tech, LMS, Student Management Systems, SIS, Higher Ed, K12 Software, WordPress, DotNetNuke/DNN, Networking, SaaS, Cloud, QR Code, Blue Tooth Proximity MarketingHardware: PCs, Tablets & Smartphones, Networking, Multimedia, Digital & Broadcast Video Technology, Interactive Student Response/Audience Response (ASR), Interactive Voice Response (IVR) Systems, VOIP, Document Imaging and Scanners.

NOTABLES: Member American Association of School Personnel Administrators, Member U.S. Green Building Council, Advanced Open-Water, Nitrox Scuba Certification, Black Belt in Tae Kwon Do, Black Belt in Kobudo, Eagle Scout

PROFESSIONAL EXPERIENCE:

Confidential

Chief Marketing and Customer Success Officer

Responsibilities:

• Evaluated new technologies and applications to improve and optimize marketing performance.
• Developed digital strategies and track appropriate success metrics, goals and budgets.
• Created growth strategy for clients, identified new business opportunities, and optimized overall digital media and strategic partner mix.
• Conceptualized, imitated and implemented companies' social media strategy through LinkedIn, Facebook, and Twitter.
• Designed editorial content strategy; curated SEO-optimized Blog content to increase engagement and channel growth; collaborated across teams to identify content.
• Implemented testing and segmentation strategies into email marketing campaigns.
• Wrote and managed customer newsletters for retention and NPS score improvement.
• Created Explainer videos to communicate and simplify complex messages.
• Implemented new sales process with cohesive nurture campaigns, cold-calling, webinar, conference, and proposal follow-up processes.
• Achieved #1 web placement via nurture campaigns, landing pages, YouTube videos, AdWords, and in-depth SEO.
• Measured ROI of existing social media and accordingly optimized tactics to boost ROI.

Confidential

Owner/Founder

Responsibilities:

• Established marketing campaigns that defined their brand identity, promoted individual services and generated sales
• Consultative and solutions based sales approach to prove value and increase operational ROI.
• Implemented specific SaaS B2B and B2C solutions, gather, analyze and deliver information to allow customer to develop strategies and products appropriate to the market.
• Implemented innovative ways to market Triskele's brand, including highly successful email marketing campaigns
• Orchestrated Email Marketing Strategy across brand portfolio.
• Implemented full Lifecycle marketing approach including acquisition, list growth, nurture, conversion, abandonment, cross-sell, retention, engagement and cross-channel communications strategy
• Extensive SEO initiatives to become #1 in core product keywords
• Individual contributor to sales program, brought in the 1st new system sales in over 10 months ($97k+)
• Developed Custom email campaigns with conditional responses using Hubspot, Zoho, SendGrid, etc.

Confidential

Senior Sales Engineer / Director of Sales / Users Group Director

Responsibilities:

• Developed deep understanding of the challenges facing Frontline customers and recommend appropriate solutions.
• Provided drive Solution selling strategy to increase bundle adoption rate.
• Created innovative email newsletters using regional marketing to target messages and increase relevance to prospects and clients
• Defined new features development: Document Mgmt., Forms, and Workflow optimization.
• Identified criterion stages for project success and measured project performance benchmarks.
• Led team to exceed quota by 21% in the NW Region 21%, and by 18% in the TX/AZ Region 18%. Personally, responsible for single largest sale in Aspex Solutions history ($420k).
• Launched a National Users Groups program (Regional & National) to increase customer retention & loyalty. Increased internal sales $370k (90+% travel).

Confidential

Director of Sales

Responsibilities:

• Developed the strategy and cross-functional execution model in identifying and collaborating with partners to develop joint business plans, technology roadmaps and growth strategies for the purpose of jointly developing market-leading integrated solutions.
• Managed budgets and content for digital advertising, banner ads, and print campaigns.
• Established National Conference Speaker and Workshop Presenter on Best-Practices for HR Automation.
• Created an extensive SEO campaign to maintain high website rankings.
• Re-defined packaging solutions to exceed revenue goals with an average yearly sales $500k $ k.
• Negotiated and managed all contractual arrangements, RFIs and RFPs and achieved a win rate of 89%.
• Wrote white papers and articles for industry journals and periodicals.