SUMMARY:

• Global strategic marketing and business analytics professional, building competitive strategies around data - driven insights for the present mathematically oriented business world.
• Designed, developed and deployed sophisticated quantitative statistical analysis, and predictive modeling with demonstrated success. Expertise includes intelligence gathering, effective market analysis, and Confidential .
• Most recently managed marketing effectiveness analysis providing guidance on optimal multi-channel promotional spending across marketing segments, product categories, and geographical regions.
• More than 20 years of experience in decision support conducting primary market research, secondary market data analysis, machine learning, econometric modeling and Confidential .
• Deep and broad commercial experience of the pharmaceutical and biotech sectors enables clients integrate insights in all aspects of commercial effectiveness for assets from early-stage clinical trials to in-line marketed products. Wide range of experience across therapeutic areas, formulations, disease states and patient populations.
• Proven ability to align company’s overarching goals with commercial development strategies. Created an engine of growth and architected marketing strategies to benefit all stakeholders. Collaborated with senior executives to discover unmet market needs, and establish marketing objectives. Negotiated vendor contracts and managed vendor performance to meet corporate business needs.
• Combine clinical and commercial insights to support business development with due diligence analysis for identification of licensing and acquisition targets and executing value adding co-promotion and co-marketing deals.
• Demonstrated expertise with relational databases such as Access, SQL server and Oracle. Fully proficient in a variety of business intelligence platforms, such as such as Python, SAS and R.

PROFESSIONAL EXPERIENCE:

Independent Consultant Senior Advisor

Confidential

Responsibilities:

• Support clients with a full suite of sophisticated quantitative modeling and consulting services to drive better commercial development and marketing decisions.
• Partner with pharmaceutical and biotech firms to develop time series forecasts using econometric modeling techniques to support pre-launch activities for new products as well as lifecycle management for existing products.
• Assist client organizations with their marketing efforts by creating behavioral customer segmentation profiles to make more efficient use of marketing resources and to gain marketing advantage.
• Collaborate with business leaders and develop comprehensive marketing effectiveness strategies, identify appropriate measurements and data analysis infrastructures. Identify and measure key performance metrics for client behavior and market response.
• Client list includes: Johnson & Johnson, Astellas, Bristol-Myers Squibb, Amgen, Angelini-Labopharm, Anacor and Mission Pharmacal.

Senior Analyst/ Marketing Research and Analytics

Confidential

• Demonstrated in-depth understanding of the main drivers, current market conditions, and partnered with senior management in developing strategic planning processes that enhanced their ability to navigate a changing external environment.
• Created highly effective forecasts using historical trends, secondary data sources and field information, modeled and incorporated changing market dynamics, and market trends into the forecast. Validated forecasts and tracked major programs, and groundwork for aggressive growth.
• Performed in-depth market analysis and developed framework that captured the dynamics of the business environment, defined goals, identified options, and provided a picture of the organizations future.
• Played a key role in building and shaping the organization’s qualitative engine and delivered excellent projects evolving current methodologies that resulted in wide diversity of strategic marketing, innovation and brand development projects.
• Conducted research and analysis communicating customer insight, market dynamics, and competitive activity, and recommended opportunities for growth and market entry strategies.

Senior Business Analyst

Confidential

• Supported portfolio optimization efforts across multiple therapeutic franchises that enabled senior management to set long term development goals, and to manage commercial and regulatory uncertainties.
• Built marketing science models that analyzed prescribing behavior and segmented prospect writers based on their potential which resulted in more effective messaging, detailing activity, and event participation.
• Analyzed individual physician-level response parameters, estimated saturation and diminishing returns to detailing for most physicians providing recommendations for detailing reallocation that increased revenues.
• Devised resource allocation methodologies that supported decision processes involving complex trade-offs of cost for existing products and, discovery and development of new products to achieve corporate goals.

Analytics Metrics & Sampling Associate III

Confidential

• Lead research on consumer opinions and market landscape studies that identified market potential, business objectives, market strategies and financial implication leading to integrated marketing programs.
• Developed and built pricing models for determining consumer price preferences that gained insights on providing the best value proposition and drive current and long-range pricing strategies.
• Identified and quantified customer needs, market requirements, and opportunities for new products in existing businesses or in potential additional businesses to complement current offerings.
• Leveraged segmentation insights identifying target needs, developed segment specific positioning, value proposition and brand benefit that translated into integrated marketing initiatives supporting growth.
• Devised methodologies that identified customers’ critical requirements across heterogeneous segments and developed cluster preference profiles that improved customer satisfaction.