SUMMARY:

• Over 20 years’ experience in various industries, including 6 years with Confidential / Confidential & Confidential
• Over 15 years’ experience in all aspects of CRM platforms including Salesforce.com, Siebel, Oracle, Onyx and Clarify with the last 10 being in Salesforce.com
• Experience including: Manufacturing, Medical Devices, Non - Profits, Healthcare, Online Advertising, Ecommerce and Telecommunication / Call Center
• Extensive experience as Business Systems Analysis, Technical Design & Architecture Program / Project Management, Software Training, Financial Analysis and Software Design and Deployment

PROFESSIONAL EXPERIENCE:

Confidential

CRM Salesforce Consultant

Responsibilities:

• Salesforce Sales Analytics for major digital advertising firm. Built reports to analyze sales pipeline and establish a global sales strategy. Project included building complex reports and dashboards within Salesforce.
• Salesforce Subject Matter Expert for Westfield, Century City, CA. Managed Vendor selection for Salesforce Phase II. vetted 10 Salesforce integrators including writing technical & functional specifications. Also, responsible for technical and functional testing Phase I Salesforce for UK.
• Salesforce System Admin, Project Manager and Business Analyst for Confidential & Confidential .
• Integration of Pardot and Concur Travel Management with Salesforce. Launched Salesforce Mobile to senior management.
• Salesforce.com Technical Lead Architect Confidential & Confidential Medical Devices Group. Project Manager /Technical Lead / BA for implementation SFDC in Agile to track surgical procedures nationally where Confidential & Confidential technology was deployed. Scrum Master responsible for all project backlog, scrum sessions and user’s stories in Agile (Diamond Bar, CA 2014-present)
• Managed all Bing search engine marketing SEM & Web Analytics for a top beauty cosmetics company Confidential (Santa Monica, CA 2013)
• Salesforce.com high level Business Analyst, Technical and Functional Architect in 100% Agile environment for ICANN developing customer-facing self-service portal in Agile environment. Responsible for development of all user stories and managing sprints in Agile (Playa del Rey, CA 2014)
• Salesforce.com implementation for major high profile national law firm for lead management and client qualification and on boarding (Glendale, CA 2013)
• Salesforce.com Project Management / Functional Architect Direct TV Implementation Salesforce.com for product sales and billing including integration with approximately 10 legacy systems (El Segundo, CA 2013-2014)
• Major National Law Firm, set up Salesforce.com for lead management, content management, email to lead, user training, web to lead, and Web Analytics (Glendale. CA 2013)
• Major redesign of website for major 500,000-member international sports organization, ( Confidential / AYSO) including utilization of Omniture to measure effectiveness of site redesign (Torrance, CA 2013)

Confidential

Senior Business Analyst Salesforce.com

Responsibilities:

• Salesforce.com Subject Matter Expert (SME), Functional Architect, Delivery Manager with explicit mandate to expand the role of Salesforce.com across the ATT Ad Solutions (1,000+ potential users)
• As Salesforce Product /Project manager /Business Systems Analyst, successfully sold Salesforce.com vision throughout Confidential on a National level
• Rolled out Salesforce to 1,000+ users across US
• Converted 200-person vendor Call Center in Ohio from SharePoint to Salesforce
• Was lead Business Systems Analyst / Project Manager on 3 major national implementations
• Integrated Salesforce with legacy system (AMDOCS)
• Developed all Reports and Dashboards for user groups
• Responsible for selection and integration of applications from Salesforce AppExchange Vendors and successfully implemented
• Responsible for all Salesforce.com User Acceptance Testing (UAT) and training, including the development of UAT scripts and training material for all user groups
• Effectively implemented “train the trainer” methodology to insure all Salesforce user groups were trained
• Responsible for all Post Go-live support activities

Confidential

CRM Project Management/ Salesforce Business Analyst

Responsibilities:

• Implemented Salesforce.com (Sales Cloud) to support online advertising products including Lead, Opportunity and Campaign Management
• Utilized Microstrategy and Infomatica for Data Analytics as well as integration of Salesforce AppExchange solutions including Zuora subscription billing,
• Salesforce Administrator / Project Manager and Business Systems Analyst for 4 years
• Conducted all Salesforce.com user training, including development of training material and managing UAT
• Managed all user enhancement requests and version releases
• Developed Reports and Dashboards for users and stakeholders
• Monitored site traffic via Omniture Site Catalyst / Google Analytics
• Developed Marketing data analysis to support sales operations
• Development and implementation of partnerships with companies
• Worked with multiple vendors to develop, test and implement new internet advertising products