Digital Marketing Strategist Resume

TECHNICAL SKILLS:

Google Ads Certified: https //bit.ly/3pv2tT8

6 years hands - on experience with Google Ads (designing and running search campaigns, keyword research, campaign optimization, analytics, reporting, ad budget tracking):

Google Analytics Certified: https //bit.ly/3ad1se8

6 years hands-on experience with Google Analytics:

Email Marketing: MailChimp, GovDelivery

SMS Marketing: EZTexting

Social Media: Facebook Ads, Sprout Social, Twitter Analytics 1 year hands-on experience with Facebook Ads (designing and optimizing campaigns, audience research, analytics, reporting)

Market Research/SEO: SEMrush (1 year experience), Moz (1 year experience), Google Search Console (4 years experience)

Microsoft Office Suite:

Awards: Facebook ad campaign won two prestigious marketing awards Platinum (highest level) Hermes Creative Award and a Communicator Award

PROFESSIONAL EXPERIENCE:

Confidential

Digital Marketing Strategist

Responsibilities:

Commissioned to manage digital advertising efforts for the Social Security Administration’s Ticket to Work program. Includes management of vendor.
Charged with increasing calls to the Call Center by 8% using digital advertising, which includes Google ad campaigns, SMS marketing, and Facebook & Instagram ads.
Results:
Calls to our call center increased by 15% due to Google call ads
Cost-per-call decreased 81%
Facebook weekly reach increased by 1,282%
Weekly engagement increased by 810%
Weekly Facebook traffic to our main website increased by 326%
Manage the project’s Google Analytics accounts and educate executive team on website trends and patterns
Oversee email marketing analytics and educate executives on trends
Provide training and write strategic reports for executives on how to best optimize digital advertising campaigns to drive marketing ROI.
Instruct executive team on trends and recommendations for our Facebook ad campaign, Google ad campaign, website traffic and email marketing campaign

Confidential

Digital Marketing Specialist

Responsibilities:

Managed and developed Google ad campaigns for the company’s clients
Managed Google Analytics accounts for various clients and developed weekly and monthly performance reports
Wrote reports to communicate Facebook and Google ad performance metrics to management
Developed client Facebook campaign strategy

Confidential

Digital Marketing Specialist/Copywriter

Responsibilities:

Led 5-person team that created content taxonomy for site search tool
Developed content strategies for site re-launch and product microsites
Conducted Google keyword research for Google ad campaigns
Generated all digital ad campaign trackers and tracked campaign performance to ensure that strategic campaign objectives were met
Conceptualized and wrote copy for digital and print channels (email, microsites, credit union branch screens, ATMs, account login ads, Facebook, twitter, internal + external banner ads, landing pages, direct mail, table tops, take ones, posters, billboards, DC Metro posters, flyers, newspapers, Army/Navy Game brochure, Nats Stadium billboard)

Confidential

Digital Content Specialist

Responsibilities:

Managed the group’s social media properties
Developed new online goals to align with group’s mission
Developed weekly email digest of notable climate change research
Developed copy for the Global EESE website
Developed guidelines for posting content on website

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