Product & Brand Strategy Director Resume

SUMMARY:

Experienced professional with over 15 years of proven experience translating sales goals into multichannel promotional campaigns.
Strong multi - tasker who excels at brand, competitive and product advertising, time management and planning, operations and customer care.

TECHNICAL SKILLS:

PROFESSIONAL EXPERIENCE:

Confidential

Product & Brand Strategy Director

Responsibilities:

Developed creative assets and negotiated celebrity-talent agreements for Enjoy Better and Changing for Good campaigns, designed to build brand/product awareness, gain consumer trust/loyalty while increasing company growth across the national footprint (TV, OOH, print, radio, digital, retail)
Led the advertising strategy and execution of Entertainment and Sports 360 promotional campaigns for on- and off-site activations to fulfill partner obligations:
Programmers (HBO, Showtime, Starz, NBC, ABC, Disney), Music (VMAs, AMAs), Studios (Warner Bros, Universal, DreamWorks), Professional/College sports (Panthers football, Lakers, Hornets basketball, Dodgers, Hendricks Motorsport racing)
Efficiently managed multimillion-dollar MarComm budget covering advertising, partnership/promotion, media, etc.

Confidential

Marketing Manager

Responsibilities:

Developed, implemented, and managed national communications for Competitive and New Product campaigns
Launched and executed Multicultural and Targeted Retail marketing programs
Created multi-media acquisition assets based on consumer behavior and industry trends, to promote Video and Internet products to help drive customer growth within footprint (TV, DM, print, etc.)

Confidential

Marketing Manager

Responsibilities:

Managed all Acquisition, Upsell, Winback, Retention, Triggered Marketing and Loyalty campaigns utilizing cross-channel media strategies and tactics (DM, digital, print, radio, telemarketing, bill statements/messaging and TV)
Liaison for external programming affiliates, agency/retail partners and internal customer care campaign initiatives and messaging
Facilitated all local marketing promotions and events (i.e. Annual Golf Tournament, community affairs/events, etc.

Confidential

Marketing Analyst/Specialist

Responsibilities:

Converted billing system database and supported the integration of Adelphia Communications
Marketing lead for Business Process Improvement committee for organizational development and restructuring
Managed multi-million dollar video marketing budget
Prepared management operational reports projecting sales and growth opportunities (Connect/Disconnect, PPV Buy Rate, etc.)

Confidential

Customer Care Representative

Responsibilities:

Resolve customer complaints regarding sales and service
Consulted with department heads to plan advertising services and to secure information on equipment and customer specifications.