SUMMARY

My vision is to apply excellent leadership, communication, networking, and design talents in a professional team setting. To demonstrate an entrepreneurial spirit and execute creative ideas in a growing environment, becoming a strong company asset in the design and development of modern day business and technology.

Highlights of Qualifications

• Over twelve years of hands-on marketing management experience; versatile, results-oriented marketing professional, who knows how to manage a company's reputation as an asset
• Designed all aspects of marketing pieces including branding, graphic design, and “content,” utilizing various forms of media
• Successful track record for planning and executing publicity events for both private industry and non-profit organizations; recruited external service providers
• Strengthened Cohesiveness and effectiveness of the sales force by coordinating and broadening the focus to customer centered philosophy and customer retention
• Recruited, trained, and coached volunteers and employees, creating integrated teams with diverse personalities and approaches
• Marketing expertise in concept development, negotiating with suppliers, new branch and new product launches, market segmentation, customer relationship management, budgeting, and forecasting
• Project Management: proven record for successfully managing multiple projects from inception to completion

Technical Skills

Proficient in the following programs Windows NT, Microsoft Office 2007, Lotus Notes, Outlook, Windows Publisher, PhotoshopCS4, Illustrator CS4, InDesign, PageMaker, PowerPoint, Freelance Graphic designer, Signlab, Dreamweaver, Point, Live Look,

Education

BA: Marketing & Business

Experience

5/11– present Confidential
Marketing Media Consultant

• Innovative, sales professional working with small to medium size business owners about their online and print electronic advertising and marketing needs.
• Direct the development of new and existing product features, and work closely with both internal and external business partners in the implementation of marketing programs to achieve business goals.
• Using interactive computer solutions, state of the art presentation tools to educate and sell the extensive, progressive Yellowbook suite of available solutions, including yellowbook.com, WebReach search engine, SEO, Google Analytics, Direct mail Marketing, .Pilot group for new product roll out including Znode (online stores), self serve direct mail business portal, Live Look.
• Top Sales Achievement, 30k above goal in 2011

11/10– 5/11 Confidential
Graphic Designer/ Support Specialist

• In charge of the graphic design of a wide range of promotional materials used for advertising and marketing purposes.
• Direct Mail, Internet, Social Media Ads, Newspaper, Billboard graphic design for Michelin Tires, POP merchandise, Search Engines, Adwords
• Direct the development of new and existing product features, and work closely with both internal and external business partners in the implementation of marketing programs to achieve business goals.
• Processing Advertisement Claims for dealers including radio, TV, newspaper, billboard, Yellow book Ad, Social Media and Search Engine Keywords

7/06 – Present Confidential
Owner

• Responsible for the graphic design of a wide range of promotional materials used for advertising and marketing purposes with primary focus on small business owners.
• Design and print materials while creating marketing plans and budgets for my clients.
• Management of Social Media and Website, including marketing promotions, website design, marketing plans, event management
• As the owner of Mel’s Designs I have provided designs to several clients including Skogman Realtors, Jersey’s Downtown & Jersey’s Pub & Grub, Dan’s R Automotive, McComa Lacina Construction Company, Cocktails & Company, Cassill Motors, Nutri-Sport/ Nutri Smoothie, Ruhl & Ruhl Realtors, Flip Salon, State Farm, Dairy Queen®, AJ Café, and Tidbits of Linn County, and Kids Directory and many More

9/9-8/10 Confidential, Shellsburg, IA
Marketing Manager/ Loan Assistant

• In charge of the graphic design of a wide range of promotional materials used for advertising and marketing purposes.
• Formulate sales and marketing strategy for mortgage & secured lending to support the growth of mortgage loan portfolio.
• Direct the development of new and existing product features, and work closely with both internal and external business partners in the implementation of marketing programs to achieve business goals.
• Loan Processing for mortgages.

9/07 – 9/09 Confidential, Coralville, IA
Marketing Assistant

• In charged of the graphic design and content for the weekly newsletter, vinyl signage, website management and signage for kiosks.
• Wrote and distributed press releases, maintained and updated mailing databases.
• Successful implementation of corporate programs. Event planning including the creation of presentation software files, budget tracking and expenses, and communications with external creative service.
• Built and maintained relationships with mall tenants, media and community partners. Represent Coral Ridge Mall with the MDA Stride & Ride.

6/01 – 9/07 Confidential, Cedar Rapids, IA
Marketing Assistant (11/04 – 9/07)

• Responsible for the graphic design of a wide range of promotional materials used for advertising and marketing purposes.
• Conducted research to determine the success of all marketing campaigns and prepared documents to measure profitability and growth of target market activity.
• Worked within a $450k budget maximizing promotional efforts.

Show You Care Coordinator (1/03 – 9/07)

• Coordinated company fundraising efforts to benefit Walk America, Junior Achievement, Children’s Miracle Network, Variety Children’s Charity Telethon, Juvenile Diabetes, American Heart Association Walk, and MDA.
• Wrote/produced publications, including annual reports and newsletters.
• Served as liaison between non-profit staff members and company employees to schedule volunteers, convey information, and debrief following events.
• Prepared financial documents for the Community Action Committee.

Member Service Representative (5/03 – 11/04)

• Assisted in opening new accounts and share drafts to meet members’ financial needs with a wide variety of products.

Teller (6/01 – 5/03)

• Assisted members with financial transactions in addition to maintaining/balancing cash drawer. Skilled at cross selling financial products.

3/05 – 3/07 Confidential, Rapids, IA
Wedding Consultant

• Recognized as top part-time sales consultant maintaining $10k average sales weekly by working closely with brides to insure their total wedding experience was met.
• Coordinated bridal brunches, including vendor selection/management, promotional material development including invitations and party favors.

9/00 – 10/04 Confidential, Rapids, IA
Cocktail Server

• Averaged $5K monthly revenue in specialty drink sales.
• Responsible for training of 100 employees during tenure.

1/01 – 4/01 Confidential – Cedar Rapids, IA
Product & Pricing Intern

• Developed new product pricing strategies for service areas including market research to determine strategic market acceptance.

6/94 – 11/00 Confidential – Cedar Rapids, IA
Deli Shift Manager/ Front End Shift Manager/ Special Events Manager

• Catering, Event Coordination, Food Prep and Presentation