Marketing Consultant Resume

DIGITAL MARKETING work history: All new B2B (Service) digital marketing presence for current employer. This includes new website, LinkedIn & Facebook pages linked to Twitter. Extensive website blogging coupled with social media resulting in SEO Google page 1 placement.

TRADITIONAL MARKETING work history: Large budget traditional B2C (Product) Marketing experience with a Fortune 500 Corporation. This included; print, magazine, TV, radio, collateral material, written annual plan and project - specific feasibility reports.

ELECTRONIC MARKETING SKILLS:

Website functionality design and content management
All new website
Extensive website blogging
LinkedIn, Facebook & Twitter - accessible via website icon links
E-Mail campaigns -- dynamic content & deployment with CRM software
SEO -- resulting in Google page one placement
SEM -- Google Ad Words and Google Analytics

TRADITIONAL MARKETING SKILLS:

Design and implement all new Multi-Media Advertising presence with $1m budget
Print media - copy writing and layout for newspaper, magazine and billboards
TV - copy & design direction for commercials rotating among different product lines
Marketing Collateral - brochures and handouts
Trade Show -- Design, Directing and Oversight

B2B & B2C COMMUNICATIONS:

Direct a Marketing Team of in-house and outsourced professionals
Author Annual Business Plans
Generate internal and external corporate communications
Employ intensive Project Management
Comprehensive Product Management - development, branding and positioning
Administer Marketing and Consumer Research
Conduct Competitor research and analysis

PROFESSIONAL EXPERIENCE:

Confidential Carrolton, TX Consulting (Project Complete)

DEVELOP AND MANAGE DIGITAL MARKETING COMMUNICATIONS

CREATE & IMPLEMENT COMPREHENSIVE(B2B-Service) DIGITAL MARKETING PRESENCE

Website functionality redesign to enhance user experience and streamline content management
Extensive website blogging using Wordpress, integrated with Social Media
Social Media: all newly designed LinkedIn & Facebook company pages linked to Twitter feeds
Enhanced national SEO utilizing; blogs, educational content and social media resulting in page one SEO placement
Large-scale CRM database email campaigns

CREATE TRADITIONAL MARKETING PRODUCTS

Trade Show Booth Display
Marketing Collateral in both Digital and Printed Formats

Confidential St. Louis Park, MN (timeframe includes 2 other Brokerages)

MARKETING & SALES Using sophisticated electronic marketing.

Original Internet Marketing Campaign using a proprietary CRM Database
Originate and manage extensive e-mail campaigns to new prospects.

Confidential (Fortune 500) Eagan, MN

DEVELOP AND MANAGE ALL TRADITIONALMARKETING COMMUNICATIONS FUNCTIONS

STRATEGIC PLANNING & IMPLEMENTATION:

Incept Business Strategy and integrate; operations, production, sales and finance
Author annual Strategic Business Plan detailing the Division’s objectives for upcoming year
Compose project-specific feasibilities communicating each projects performance goals

MARKETING COMMUNICATIONS:

Website content-management
Create & launch $1m+ multi-media advertising campaign, boosting sales 25% in first year
Design, layout and written content of marketing collateral
Upgrade MN Division’s low-priced image to align to more expensive products
Conceive and deliver upscale sales centers to enhance Divisions image

PRODUCT & PROJECT MANAGEMENT:

Direct marketing, consumer & competitor research to identify new product opportunities
Collaborate with; senior management, sales, product design team, and operations and production to create 4 new product lines
Intensive branding efforts which increased local market share by 3%
Refine existing products to increase desirability based upon purchaser feedback
Regulate optimum product mix to increase sales and reduce asset investment faster

MARKETING AND CONSUMER RESEARCH:

Conceive, create and execute primary research efforts
Collect and capitalize on secondary research results
Chronicle research conclusions into management summary reports
In corporate research findings into Business Plans to support management decisions

PRODUCTION-TEAM MANAGEMENT:

Manage a team of five outsourced and in-house marketing staff responsible for; Marketing Research, Off-line Advertising, TV Commercials and Merchandising

COMPUTER SKILLS:

MS Office, CRM, Photoshop.
SEO, SEM - Google Adwords and Analytics
WORDPRESS
SPSS (Statistical Package for the Social Sciences)
CRM Sophisticated proprietary CRM Database
Website Building Software - Parallels Plesk Sitebuilder 4.5 for Linux/Unix
HTML (for website content-management)
ADOBE-INDESIGN (CS5.5) - currently taking training courses

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