SUMMARY:

• 15+ years of Technology Experience.
• 10+ years of Web Metrics Experience With Google Analytics
• 3+ years of DBA experience
• 5+ years of GTM (Google Tag Management)
• 3+ years of Tealium Tag Management & DTM (Dynamic Tag Management)

EXPERIENCE:

Confidential, Jericho, NY

Google Tag Management / Tealium Tag Management Implimenter

Responsibilities:

• Analyzed on Google Analytics Ecommerce impact and resolved conversion hurdles
• Collaborated with Acquisition team to generate more revenue from third party vendors
• Analyzed and optimized visitor drop off utilizing inspectlet
• Implementation third party tags for visitor subscription and ecommerce conversions
• Generated dashboard for overall visual health of the websites
• Identify the trends and improvement of acquisition channel for more user subscription
• Configure and deploy analytics changes with Google tag management and Tealium
• Working on web metrics platform using Google analytics Premium
• Implementation of google analytics and third party tags for conversions
• Enhanced search engine optimization of landing pages and search results
• Work with A/B testing using google optimize for experimenting better conversion
• Worked with developer for code changes to capture advanced analytics metrics

Confidential, Hartford, CT

Tealium Tag Management Implimenter

Responsibilities:

• Configure and deploy analytics changes with Telium tag management
• Working on web metrics platform using Google analytics
• Implementation of google analytics and adobe insight code
• Deployed third party tags such as survey, google adwords using Tealium Tag
• Investigated root cause of issues as depicted in analytics report
• Provided analysis for issues such as PII data in the report

Confidential, Atlanta, GA

Dynamic Tag Management / Google Tag Management Implimenter

Responsibilities:

• Working on web metrics platform using Webtrends, Google analytics and Adobe
• Adobe Test and Target for A/B testing
• Using Adobe, Google analytics, KlipFolio Dashboards for Executive level Analytics Summary
• Create webtrends report valued for the business to cut down the cost by self service
• Implementation of webtrends code, tags to create the report
• Managed tag management using DTM and deployed analytics code changes
• Deployed third party tags such as qualtric survey code using DTM tag
• Investigated root cause of issues as depicted in analytics report
• Implemented campaign for business users and provided success ratio to business owners
• Working on Path analysis, SEO report, Drilldown report, Scenario Report
• Guided internal business owner for KPI of web metrics pertaining the business
• Helped with analytics project management for projects pertaining to metrics
• Worked with third party vendors in completing with analytics projects deployment
• Worked both as a business as well as technical aspect of web metrics reporting
• Evaluated DOMO, Tableau, Zing Chart, Infographic
• Used fiddler, httpwatch to debug server call transaction

Confidential, NY

Web Analytics Manager

Responsibilities:

• Worked as a web metrics manager
• Implemented google analytics integrated with various plugin to capture visitors behavior
• Generated ecommerce report and interpret the report
• Suggest approach for the web analytics report
• Discuss with upper management for web analytics report

Webtrends Analytics Implimenter

Responsibilities:

• Worked on webtrends project at the company
• Create webtrends report valued for the business to cut down the cost by self service
• Implementation of webtrends code, tags to create the report
• Working on Path analysis, SEO report, Drilldown report, Scenario Report
• Suggest approach for the web analytics report
• Discuss with business owner for web analytics report

Confidential

Google Analytics Reports Solution Provider

Responsibilities:

• Replicated Webtrends reports unto Google Analytics
• Create reports for goal based on web pages
• Create event based report on web pages
• Plan and configure drill down report
• Created power point presentation of analysis for business managers
• Created dashboards for multiple reports
• Created advanced segments to visualize visitors flow

Confidential

Google Tag Management Implimenter

Responsibilities:

• Consulting services for small business on a part time basis
• Configured and created Google analytics reports for small business and non - profits
• Created reports for goal based on web pages
• Provided insight for popular Keyword utilization
• Managed email campaign using MailChimp.com & integrated reports in Google analytics
• Provided insight for repeat visitor and demographic data
• Optimized website with keyword Meta tags
• Helped owners to identify offline marketing opportunity for conversion
• Tagged the site with JavaScript functions to capture web metrics
• Optimized the website using A/B Testing using Google Analytics Content Experiments

Confidential, Secaucus, NJ

Webtrends Analytics Implimenter

Responsibilities:

• Develop Web Metrics Reporting for multiple global sites with numerous languages
• Webtrends Enterprise Software 8.5 on Windows 2003 infrastructure with a SQL backend
• Translated Business requirement into technical requirement and produce meaningful report.
• Developed custom scenario reports, path analysis report
• Developed geographical location report based on country and language
• Documented the process with diagrams and notes in details
• Used SDC JavaScript tags on the pages used for generating Webtrends reports
• Tagged pages with Meta Tags to capture web metrics parameters
• Tagged pages with custom parameter to capture scenario report parameters
• Configure and maintain campaign reports for tax changes newsletter
• Created power point presentation of analysis for business managers

Confidential, NEW YORK, NY

Sr. Web Server Engineer

Responsibilities:

• Manage a stable and consistent IIS 6.0 Webserver serving ASP and .Net applications
• Manage http protocol engineering usages like headers, ports, custom error codes
• Manage MS Dot Net Framework configuration for 2.0, 3.0 and 3.5
• Interact with developers in resolving errors on Dot Net applications
• Manage development, QA, Staging, Perf and Prod environment of WEB Servers

Confidential, MORRIS PLAINS, NJ

Sr. Web Metrics Engineer

Responsibilities:

• Manage Webtrends Enterprise Software 8.0 on Windows 2003 in a clustered environment with distributed infrastructure and a SQL backend
• Migrated reporting system from SAS to Webtrends saving company about $96k/yr
• Provided Level 3 expertise including planning of web metrics report
• Manage and Extract reports Using ODBC driver to Webtrends database (8.0)
• Manage SDC (Smartsource Data Collector) server in Webtrends environment
• Managed campaign reports for product sample fulfillment
• Helped tag pages with Webtrends JavaScript to capture web metrics parameters
• Configure and maintain campaign reports for consumer products
• Documented the process with diagrams and notes in details
• Created power point presentation of analysis for business managers

Confidential, NEW YORK, NY

Webtrends Analytics Implimenter

Responsibilities:

• Manage Webtrends Enterprise Software 8.0 on Windows 2003 with MySql backend
• Customized Report with Tagging logs Programmed to Capture User Behavior
• Manage and Configure Webtrends Reports per Business Requirement
• Helped product manager identify offline marketing opportunity for conversion
• Provided Level 3 expertise including planning of web metrics reports
• Manage and Extract reports Using ODBC driver to Webtrends database (8.0)
• Manage campaign reports for subscription purchase on Confidential website
• Configure and manage Google Analytics Reports
• Documented the process with diagrams and notes in details