DIRECTOR OF PRODUCTION/SENIOR MANAGER
with extensive hands-on experience in production operations, digital asset management, process
development, management integration, and project management of US and Global programs.
A successful record of leadership on cross-functional teams that foster organization-wide
relationships and enhance marketability combined with financial accountability.

PROFESSIONAL EXPERIENCE

Confidential Plainsboro, NJ 2009 - 2011
Advertising Production Specialist - Contractor

Job Scope: Supervise the procurement and production of all printed and digital promotional materials in support of brand and corporate strategies. Contribute to the creative review and management of corporate graphic standards.

• Accountable for Global, DTC and Managed Market print management functions, while partnering with internal clients, advertising agency partners, print and fulfillment companies awarded to produce sales related materials for the national sales force. Key Brand: Abilify - $7MM annual print spend

Confidential Gaithersburg, MD (acquired by AstraZeneca) 2007-2009
Senior Marketing Operations Manager - Sales Operations Division

Job Scope: Direct the development and production of all digital and printed promotional materials in support of brand and corporate strategies. Supervise creative development, while managing to industry and graphic corporate standards through all process cycles. Collaborate with marketing and medical/clinical experts to support DTC campaigns, medical education and advocacy team initiatives. Manage logistics, analytical support and fulfillment of all programs to national field force, medical professionals and targeted consumer audiences. Direct staff members, external related resources and vendor partner relationships.

• Streamlined all digital and graphic related processes and resources (content, layout, art and photographs) for clinical, DTC and promotional brand deliverables with an annual budget and spend in excess of $15MM.
• Generated a significant combined savings and defined strategic cost avoidance model focused on creative, production, inventory control and supply chain process improvements...
• Introduced and implemented the company’s first DAM process and Real-Time/On-line inventory ordering website for the management of field ordering materials and shipment tracking and resource reporting.

Confidential (Advertising Agency), Princeton, NJ 2006–2007
Director of Production and Operations

Job Scope: Accountable for production and operational marketing/advertising management to include digital and offset print, radio and video production and estimating; creative, design and pre-press manpower allocation; traffic and project management; strategic sourcing and tactical execution of internal and external resources related to the creative product and client expectations. Optimized the file-sharing network (DAM) and archiving systems company-wide

• Hands-on leadership role for all (digital) print, broadcast and graphic planning, production, procurement, quality control and execution of client and internal projects and programs in excess of $7MM annually
• Plan, develop and implement strategy for operationalmanagement and development so to achieve executive performance objectives within targeted budgets and timelines - e.g. creative, traffic, production, IT, procurement, account management, media, and public relations.

Confidential Roseland, NJ 2004 – 2005
Senior Manager – US & Global Sales and Marketing Procurement

Job Scope: Global expansion and development of business opportunities through the optimization of strategic sourcing & leveraging operational expertise, to support Organon’s $50MM annual budget with US and International Brand Marketing, Marketing Services, CRO, Medical Affairs, Meeting Planning and the specialty and primary sales forces

• Responsible for the Global Strategic sourcing of suppliers for the following categories: U.S. and European video, print and promotional production, warehousing, fulfillment and distribution in excess of $5MM annually; strategic and tactical advertising agencies, Medical Education, clinical trials(IV), market research, E-marketing, website development, public relations, sample distribution, PT voucher programs, meeting planning and conventions, corporate communications.
• Developed and implemented Organon’s first Promotional Print Paper Program for the standardization of paper specifications to address quality control, cost containment, paper allocation, and data collection and analysis. Program has generated approximately $65M in savings in the first 6 months since implementation.
• Directed International procurement and project operations accountability for advertising agency and supplier relations management, global branding supervision, and contract development and negotiation in excess of $10,000,000.

Confidential NJ (acquired by Pfizer Corporation) 2000 – 2003
Senior Operations Manager – CDU, US Managed Markets

Job Scope: Accountable for the advertising services/design, digital production, strategic sourcing, purchase and distribution of all branded and non-branded marketing, promotional and disease-state education deliverables, POA planning and on-site event management, inventory management and vendor contracts for the U.S. Managed Markets division in excess of $26MM annually

• Development and implementation of Pharmacia’s first DAM program which incorporated Internet / intranet websites such as National Pull-Through Template Program & SmartlinkSolution Resource Management Continuum. Established the first corporate asset archiving system as apart of a PDA sales resource/tool.
• Led the US Managed Markets integration of the Global Pharmacia Online Ordering System. Managed and trained a staff of 14 which included traffic, production and project managers, and a field force of 100 regional and national account managers regarding the use and efficiencies of the online ordering system and reporting resources.
• Management of the post-launch design, production and distribution of the $18MM national retail pharmacy program for the Celebrex brand to over 7,000 national pharmacy chains.

Prior to 2000

• Confidential (Advertising /Medical Education Agency), Pennington, NJ

Manager of Production Services

Confidential (Advertising Agency), Horsham, PA
Director of Production and Traffic

Confidential Princeton, NJ
Production Manager

EDUCATION

Bucks County EMS
Paramedic Program
State of Pennsylvania
PA Paramedic Certification