SUMMARY:

• Results - oriented, high-energy, and globally astute technology professional with 20+ years of a successful performance record across various responsibilities in enterprise software companies and government healthcare contracting.
• Success factors are based on exceptional written and spoken communication & presentation skills, a highly collaborative working style, and follow-through to ensure on-time and on-target delivery of projects in a fast-paced work environment.
• With my most recent domain expertise in the healthcare vertical, I was recently involved in implementing a replacement Medicaid Management Information System ( Confidential ) for the Maryland Department of Health and Mental Hygiene as SME and functional lead for the Member Management business area (including eligibility, enrollment, care management, demographics, communications, and grievances & appeals).

TECHNICAL SKILLS:

• 7 years of global marketing and communications management experience for enterprise software vendors across discrete manufacturing, healthcare, government, and higher education verticals
• 4 years of experience in technology presales, product management, and R&D escalations support for enterprise applications across:
• Systems, Network, DB, ID Mgt.
• ERP / CRM / SCM
• App. Life-cycle Mgt.
• Business Intelligence
• Job Scheduling
• Help Desk Mgt.
• 4 years of software training experience - AutoCAD and Microsoft certified instructor

PROFESSIONAL EXPERIENCE:

Confidential, McLean, VA

Program Requirement Analyst

Responsibilities:

• Responsible for gathering business requirements and developing a comprehensive Acquisition Management System (AMS) Business Case for the Confidential Program capital planning effort. This is to secure Facilities and Equipment (F&E) funding for the remainder of the program lifecycle.
• Development effort for required artifacts and supporting analyses for Final Investment Decision includes:
• Investment Analysis Plan;
• Program Requirements Document;
• Basis of Estimates for the Reference Case based on the raw cost data and;
• Implementation Strategy and Planning Document (ISPD) detailing the strategy for overall program implementation and lifecycle support

Confidential, Rockville, MD

Functional Lead / Sr. Medicaid Business Analyst

Responsibilities:

• Project initiation support for Confidential ’s Confidential solution, eCAMS, including management of boot camp training material across all sub-systems for new team member on-boarding
• Gathering, developing, and validating business requirements for MITA level 3 compliance
• Managing requirements traceability and analyzing requirement gaps for achieving MITA level 3 compliance for replacement Confidential system design
• This also included managing new requirements per the change control process before getting included for system design
• Leading and facilitating joint application development sessions with customers
• Documenting As-Is and To-be business processes and cross-functional system integration flows to present end-to-end processes across multiple teams and stakeholders
• Managing design discussions with state staff and external agency partners for interfacing the replacement Confidential with external systems for managing Member data including demographics, identity verification, eligibility / enrollment benefits and spans, enrollment exceptions based on incarceration or institutionalization, Medicare buy-in, emergency eligibility, case management and plan of care, Medicare Coordination of Benefits (COB) for dual eligible members, and program management reporting
• Documentation of use cases and system components for System Design Documentation for client approval and signoff. This includes all documentation of reports, correspondences, and interface specifications to be included as part of system design.
• Working closely with the development and testing teams for agile delivery of system functionality spanning over 6 week sprints. Responsibilities have included:
• Iteration planning of development stories
• Coordination of test case development with QA teams
• System demonstration prior to iteration code release
• Defect management and applicable documentation fixes following completion of testing
• Iteration Release demonstrations to client for user acceptance and sign-off
• Supporting federal, MITA, and system certification compliance as well as CMMI certification efforts

Confidential, Rockville, MD

Information Management Consultant

Responsibilities:

• Managed the overall marketing strategy for Confidential within the federal and government healthcare markets.
• Responsibilities included development and alignment of integrated marketing campaigns across branding, lead generation, and media and analyst relations as well as internal communications for management of: Corporate intranet, web, and social media platforms;
• Development of key solution messaging and positioning frameworks, and collateral for marketing and RFP responses;
• Worked with Confidential clients to present key Confidential initiatives and project milestones (including system enhancements stemming from Confidential or Confidential compliance) at industry events of for system certification efforts.

Confidential, Silver Spring, MD

Independent Consultant

Responsibilities:

• Member of the OST consulting team supporting a mid-size company respond towards proposing “Strategic Communications Services” to the Confidential Central Command ( Confidential ).
• Specific tasks included writing the annotated outline, with a focus on the Company Management’s military experience in the specific global region expertise as well as Company Past Performance.

Confidential, Rockville, MD

Public Sector Marketing Manager

Responsibilities:

• Responsible for budgeting, planning, and managing the Go-To-Market strategy for the public sector group which contributed approximately 10% of Quest’s total revenue.
• This included the overall alignment of field marketing with the sales strategy to include: PR/AR; Solution Messaging & positioning; Industry Associations and Vendor Relations for lead generation; events; thought leadership; and awareness programs within the Confidential, State and Local Government, Higher Education, and System Integrator communities.
• Supported the regional Sales VP’s revenue and pipeline goals by aligning product and solution messaging, web practices, lead generation, and PR campaigns with the trends and drivers of the Domestic Public Sector market. This also included workings across various groups including Corporate Product Marketing, Marketing Communications, Internet & Search, and Field Marketing.
• Managed the Content Management and Internal Communications & Sales Education processes via newsletters and webcasts to ensure successful adoption of marketing programs within the sales teams.
• Personnel management responsibilities included developing position/job profiles for recruitment efforts, ongoing coaching and career planning for field marketing managers during quarterly and annual reviews, as well as participation in other projects towards incorporating HR specified best practices.

Confidential, San Jose, CA

Independent Marketing Consultant

Responsibilities:

• Strategic marketing consulting for healthcare and wellness practices to help launch or enhance client acquisition and increase referral base - specifically in oncology diagnostic imaging, internal medicine, and integrated healing modalities.
• Consulting focus on industry dynamics & target market identification and development of messaging and unique selling propositions ( Confidential ) launched a new diagnostic imaging practice from start to $300K revenue in first year.

Confidential, Palo Alto, CA

Global Marketing Manager

Responsibilities:

• Responsible for budgeting, planning, and execution of the world-wide marketing strategy for the high technology manufacturing vertical which contributed to approximately 12% of SAP’s total revenue.
• Instrumental in spearheading the industry intelligence and data aggregation strategy for this vertical. This primarily involved strategic planning; identification and aggregation of external and intra-company data sources; data mapping and cleansing; and data analysis and reporting to present an accurate view of segments/revenue tiers/geographies across the various addressable segments of this highly distributed manufacturing ecosystem.
• The analysis included a detail view of SAP’s market penetration in these segments, the share of wallet in these accounts, and the total addressable market potential. The resulting sales strategy for the high tech vertical’s large and mid-market segments lead to an average of 15% increase year over- year in license revenue between 2000 and 2004 as well as a new mid-market sales focus.
• Designed and rolled-out marketing programs to position SAP’s solution offering for the high tech manufacturing industry. This effort required strategic participation with various country marketing, sales and PR teams to position industry solutions and messages at industry conferences and company events, online webinars and launches, press events, and other marketing programs.