Sales Manager Resume
Bear, DelawarE
SUMMARY:
High-energy sales professional with more than 14 years’ experience in the sales, marketing and business development of consumer goods and building materials. Beginning with service in the U.S. Army infantry as a squad leader, excellent leadership, communication, planning and analysis skills, along with personnel management and territory-development skills, driven by the strong desire to contribute to the overall success of a company.
PROFESSIONAL EXPERIENCE12/01 - Confidential, Ocala, FL
06/09
Regional Sales Manager, Northeast
Managed the Northeast Building Division consisting of direct-sales representatives and more than 60 dealers that delivered over $12 million in annual revenue. In first fiscal year, increased overall sales by 30 percent and added six dealers; over four years, added an additional 20 dealers for an increase of $4 million in sales:
- Set sales goals for Northeast territory and implemented sales drivers for specific marketing programs, focusing on outstanding customer service
- Traveled extensively to ensure direct-sales reps were meeting all goals set, including marketing programs and product knowledge
- Designed and implemented training programs for sales reps on the features and benefits of current product and designs
- Leveraged brand name and key benefits using the ClosetMaid brand
- Worked with sale reps to work architectural and builder leads from trade shows and advertising to grow market share
- Analyzed sales data continuously to ensure sales performance in all territories and to forecast need for increased production; held monthly meetings with all sales groups to review data
- Hired and evaluated sales representatives’ performance
- Liaised with customers and main office to maintain excellent customer-client relationships
National Account, Mid-Atlantic Regional Sales Manager
- Worked with ClosetMaid management to set sales goals for Home Depot account
- Managed team of 15 field sales associates (FSAs)
- Ensured FSAs maintained excellent relationships with customers and implemented current marketing programs using best practices
- Through extensive travel, organized regional sales seminars/training programs to ensure FSAs’ product knowledge
- Implemented sales drivers for specific marketing programs
- Participated in multiple national and regional sales competitions
- Analyzed sales data to identify trends and increase sales, as well as forecast need for increased production; held weekly conference calls with FSAs to review sales data
- Worked throughout assigned territory to ensure all operational standards were adhered to
- Ensured all stores were set to current POGs (plan-o-grams)
- Monitored all national sales promotions to ensure 100 percent compliance
- Worked closely with field sales team on individual sales and marketing efforts; was key to turning successful individual methods into regional and national best-practice programs
- Organized new retail store openings, including logistics such as ordering new product and marketing materials, ensuring it was current and delivered in the required time frame
- Conducted new-store audits to ensure all programs were implemented correctly and pricing was correct
4/95 - Confidential, Lancaster, PA
12/01 COMMERCIAL DIVISION:
Contract Sales Representative
- Grew territory for key contractors in New York/New England
- Maintained and cultivated contractor relationships through extensive customer contact and trade shows
- Oversaw Armstrong’s distributors’ sales operations
- Coordinated Armstrong sales and marketing strategies with distributors
- Researched, set and approved special pricing to distributors
Confidential
Field Sales Representative
- Managed Home Depot account for New York and Connecticut territories
- Was responsible for profitable growth in Armstrong Brand Products
- Worked with district and store managers to implement marketing and sales strategies
Senior Northeast Rep
- Responsible for training all new reps in product knowledge, presentation skills, and store procedures
- Conducted Regional Training Seminars
- Implemented new marketing strategies and promotions throughout Northeast
EDUCATION:
Bachelor of Science Degree: Business/Technology Emphasis
Certificate, Electronic Technician
SALES 2004: President’s Award of Excellence (ClosetMaid)
AWARDS: 2002: President’s Award of Excellence (ClosetMaid)
1998: General Manager’s Award, Peer Recognition Award (Armstrong WI)
1997: Team Manager’s Award (Armstrong WI)
1996: Manager’s Award, Peer Recognition Award (Armstrong WI)