Founder Resume

SUMMARY:

To be a part of the information revolution by contributing human centered designs.

EXPERIENCE:

Confidential

Founder

Responsibilities:

Started this venture to help our clients to land ideas that better the world.
Confidential promotes human evolution through usable design.
Confidential ’s mission is to guide investors to deliver human centric products that evolve society.
We are an incubator of creative minds and a human centered agenda.

Confidential

Chief Creative Officer

Responsibilities:

One of the main challenges was to create a product taxonomy that matched the various customer segments: from primary buyers to floating customers.
Created a content strategy that matches the product taxonomy in 3 dimensions, the category of customers, the product taxonomy and the user queries in their Confidential service.
The new taxonomy derived the various “AI intents” that became the structure for the Confidential ’s Natural Language Processing.

Confidential

Chief Creative Officer

Responsibilities:

I led design for their travel focused advertising platform. Accomplished the simplification of the campaign management user flow.
Also, I helped scale their reporting business
I improved their reporting strategy by creating report groups that can be promoted to their partners.
We scheduled 4 rounds of Information Architecture interviews.
Used card sorting analysis among groups based on the understanding of the various metrics and analytics functional areas.

Confidential

Chief Creative Officer

Responsibilities:

I designed it foe Android Studio, beacon Estimote SDK and user experience design metaphors easy for users to recognize.
Conducted a product categorization based on users feedback according to the trades in which they used the products.
Product catalogue needed a new taxonomy to show it contextually to the different customer types.
Products needed to be shown dynamically to different users and based on their location in the store.
A card sorting study was conducted w participants both from the store departments and from the clients subscribed in the different sales programs.
Brought the first in class intelligent store to an important community in Latin America.
Confidential is an open field ready to be explored and it needs tech pioneers to make the world a better place.
Led product/owner team concept discussions to identify key pain points in the meeting collaboration space
Prepared a competitive benchmark study across competitors based on usability heuristics
Proposed an AI dialog experience that guides the navigation instead of conventional tabs
Drafted low fidelity mocks with interaction details (Balsamiq)
Presented a Mood Board for inspirations on friendly branded AIs in the media
Led UI team to convert High Fidelity mocks into a scenario based prototype using Adobe XD

Confidential, Universal City, CA

Chief Creative Officer

Responsibilities:

Articulated the user journey with Augmented Reality technologies e.g. Vuforia/ Unity
Created a cards communication system to present discount coupons and upcoming shows
Defined the heat map priority user experience to offer contextual context in high traffic park areas
Proposed two main user interactions:

Confidential

Chief Creative Officer

Responsibilities:

Confidential

Chief Creative Officer

Responsibilities:

Prepared the project’s wearable guidelines for Android Wear: interactions, gestures and notifications
Guided UI team to deliver: sketches, personas, wireframes and style guides
Co produced hi fidelity wearable wireframes and interactions as well as scenario contextual video promo.

Confidential

Chief Creative Officer

Responsibilities:

Confidential

Sr. UX Designer

Responsibilities:

Responsible for supporting user experience design initiatives for Confidential ’s Adwords.
Adwords is Confidential ’s advertising solution that (combined with Confidential search) produced the majority of Confidential ’s revenue.
In my role, I also oversaw the integration and design of product/ platform acquisitions that grow and support their monetization business, i.e. Confidential and Confidential .