SUMMARY:

Professional project management and marketing professional with in - depth experience creating, managing and integrating comprehensive marketing, communications, and business development programs to achieve growth objectives and enhance brand awareness.

AREAS OF EXPERTISE:

• Strategic Marketing & Communications
• Public and Media Relations
• Digital & Direct Marketing
• Qualitative & Quantitative Research
• Agency Relationship & Contract Management
• Project Management
• Social Media, Multimedia & Digital Asset Management
• Real Estate (Market Research & Client analysis)
• CMS and Data Management
• Performance Management
• Product Development/New Product Launch
• User Experience (UX) Design and Testing

TECHNICAL SKILLS:

AGGREGATORS: Sprinklr, Spredfast, Hootsuite, SproutSocial, Tweetdeck

SOCIAL MEDIA: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google+, SnapChat, Hubspot

SOFTWARE: HTML/CSS, Adobe Creative Suite (Illustrator, InDesign, Photoshop), Microsoft (Sharepoint, Word, Excel, PowerPoint, Project, Visio), WordPress, Google Product Suite

ANALYTICS: Google Analytics, Google Adwords, Facebook Analytics

EMAIL/DATABASE MANAGEMENT: SalesForce, eTapestry, Basecamp, Google Apps, MailChimp, Constant Contact

PROFESSIONAL EXPERIENCE:

Marketing Communications Consultant

Confidential, Cleveland, OH

Responsibilities:

• In corporate traditional and digital marketing, communications and business development strategies to reach target audiences across multiple channels.
• Foster collaborative relationships across all community members offering a balance of creative and analytical approaches to maximize opportunities and overcome challenges;
• Direct and execute simultaneous initiatives to achieve mission and fundraising goals.
• Design impactful programs with limited budgets, including effective digital and print media campaigns which earned value-added items to achieve more exposure.
• Organize strategic planning initiatives and manage Foundation budget.

Associate Director Communications and Development

Confidential, Jacksonville, FL

Responsibilities:

• Responsible for planning and leading strategic communication initiatives to advance public policy, organizational development, and change management initiatives. Worked with regional stakeholders and legislative/community groups to influence and generate effective partnerships.
• Designed, executed and managed web content, distributed collateral and prepared presentations for legislative hearings and conferences to bring awareness of company mission.
• Served as liaison and communications coordinator to external audiences, the managing board of directors and the public to break down complex issues into messaging that engaged new advocates.
• Developed and managed print publications, e-mails, social media, and special events.
• Streamlined and managed grant proposal development.
• Managed fundraising and development communications, events and public affairs to leverage the Center’s legislative and regulatory opportunities which led to the of $3.3m in state funding.
• Developed and implemented a donor management system to document and maximize funding, corporate/foundation grants, contributions, and opportunities for donor engagement, increasing donor contributions by 25%.
• Established web and social media strategies to create and maintain a dialogue with the public and reach new audiences. Resulted in a 35% increase in traffic over a 6-month period.

National Group Marketing Manager, Small Business Segment

Confidential, Jacksonville, FL

Responsibilities:

• Worked with agencies to develop marketing strategies to optimize sales channels increasing Confidential marketing calls by 269%.
• Managed first responder communications and incident command structure via social media and alternate channels.
• Developed compelling talk points and collateral (“toolkit” used by teams across the company) ensuring all messages were unified.
• Created, directed, and developed strategic messaging and thought leadership communications (speeches, videos, keynotes, op-eds, & social media content) for senior leaders that further defined the company’s market-leading position.
• Managed $5.5M budget to develop engaging plans & events to launch consumer and B2B products and CSR programs (, healthcare, and sustainability).

Senior Project Manager

Confidential, Silver Spring, MD

Responsibilities:

• Successfully implemented online promotional campaigns with high profile entertainment venues, such as the Grammys, to promote strategic projects and engage customers.
• Worked with agencies to concept, copy write and provide creative direction for traditional and digital advertising.
• Conceived and managed customer relationship management system, performing research, data collection, investigation, and analysis. Winner of W3 online web design .
• Created Digital Subscriber Line Post Sale Spanish Support collateral engaging over 100k Spanish speaking customers.
• Created email, direct mail campaigns and bill messages and inserts reducing cost per acquisition by 53%.

Senior Manager

Confidential, Arlington, VA

Responsibilities:

• Provided research and status reports on best practices for application design and implementation of online ordering applications.
• Analyzed, measured, packaged, and promoted product offerings and documentation for online campaigns.
• Developed, edited and proofread technical and non-technical customer-facing documentation.

Release/Project Manager

Confidential, Arlington, VA

Responsibilities:

• Managed product launches, including production support, system analysis, and pre- package & close processes for major and maintenance releases.
• Served as a member of Software Engineering Project Team for performance management to develop a standard for software engineering that would meet business requirements, motivating and optimizing resources and achieving CMM Level 2.
• Successfully assisted in the development and implementation of MCI's first web-enabled billing system.
• Developed and monitored project budget in excess of $8m and provided financial analysis and strategic planning for the product development team.
• Responsible for the development of system requirements, project monitoring, and quality assurance.
• Responsible for gathering and analyzing customer requirements to ensure traceability to the Customer Requirements Document, General Design, and Detailed Design.