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Sr. Product Marketing Manager Resume

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Bothell, WA

SUMMARY:

Results driven Digital technocrat with a proven track - record of leading geographically dispersed teams and driving business results through obsessive focus on customer needs. Skilled Confidential developing playbook strategies, product roadmaps and tactical plans which create innovative, scalable and robust omni-channel customer experiences by utilizing consumer insight, best practices, data and technology.

PERSONAL PASSION:

  • Cutting through bureaucracy/getting stuff done.
  • Spearheading initiatives
  • Orchestrating change.
  • Solving complex problems.
  • Building cohesive teams.
  • Creating value.
  • Mentoring.
  • White Papers
  • Strategic Planning
  • Agile Methodology (Scrum)
  • UX Design ( Confidential /Web)
  • New Product Development/launch
  • MVP
  • KPI’s
  • Analytics
  • Portfolio Management
  • Vendor management

PROFESSIONAL EXPERIENCE:

Confidential, Bothell, WA

Sr. Product Marketing Manager

Responsibilities:

  • Led a geographically dispersed product team of 50+ engineers (30 applications) to successfully deploy a delivery tracking experience for Confidential & Confidential ’s customers that chose the Same day delivery fulfilment option.
  • This strategic initiative provided Customers & Care reps enhanced self service capabilities to track their delivery real time in multiple channels COR, .com, indirect using both web and Confidential applications.
  • Achieved 65% customer usability.
  • Successfully launched the highly visible Confidential watch Confidential (Bring your own device) experience using the new eSIM technology featuring a simplified UX with real time device activation.
  • Successfully delivered a customized Wi-Fi experience for Confidential ( Confidential ) interested in providing an in -vehicle Wi-Fi service for their customers vehicle. Built a customizable landing page for Confidential customers to manage their vehicle subscription(s) within Confidential & Confidential and to buy new postpaid plans for their Confidential vehicles.
  • Spear headed the digital Confidential strategy and delivery of various projects within the Confidential portfolio that resulted in a 10% increase in company revenue. Work entailed consolidating existing activation portals, enhancing existing self-service EAP portal, improving content and navigation.

Confidential, Seattle, WA

Sr. Innovation Manager

Responsibilities:

  • Oversaw vendor evaluation & selection, contract development and delivery management (Offshore Development, SEO (Portent), Design (Equimedia) and DAM/CMS consultant (Filter).
  • Collaborated with a cross-functional team of Digital marketers, Brand, Email marketing & Regulatory to gather & define requirements and develop a product roadmap with a focus on business priorities. Aided in solidifying digital strategy leveraging web, Confidential, social and content management platforms
  • Key contributor in the development and standardization of Confidential SDLC and intake process. Helped to define and create a Project Management/Business analyst center of excellence that increased the team’s competency, promoted collaboration and the application of best practices.

Confidential, Seattle, WA

Senior Business Systems Analyst-Global Retail Technology/Release Team

Responsibilities:

  • Collaborated with Senior Project Manager to manage the design, build, configuration and implementation of Kronos Workforce Scheduler with Timekeeper & Accruals modules for 7000+ Confidential retail stores in North America.
  • Defined all project requirements (use cases), process flows, mock-ups for 5 Proof of concept stores and 300 Pilot release stores. Led design sessions and ensured that design met business requirements and usability needs.
  • Partnered with QA to create test cases/plan, identify root cause for defects and develop strategies for proactive incident resolution.
  • Liaised with diverse business groups (PRO, L&S Retail Ops, Kronos) to develop manual workarounds and user training material for store communication.

Confidential, Bellevue, WA

Project Manager/Lead Business Systems Analyst

Responsibilities:

  • Collaborated with Sr. Project Manager to create Business Opportunity vision and Concept Approval One pager.
  • Facilitated JAD/Stack sessions to gather requirements from Customer experience/Delivery, develop 360 functional requirements, use cases, process flow diagrams and context diagrams.
  • Championed the adoption of PMI project management methodology, tools and documentation standards.
  • Active member of the Unified Requirements task force (URTF) dedicated to consolidating, clarifying, and refocusing the existing EPO requirements approach.

Confidential, Seattle, WA

Portfolio Manager/ Sr. Business Systems Analyst

Responsibilities:

  • Instrumental in Enterprise tool selection, build vs. buy decisions, vendor evaluation & selection, and business case creation.
  • Acted as primary liaison between stakeholders, technical teams and vendor in developing, communicating, negotiating requirements and key deliverables for the Enterprise Content Management project.
  • Facilitated monthly Underwriting-IT portfolio meetings to plan, prioritize, optimize & monitor the overall health of the Underwriting portfolio.
  • Successfully developed a portfolio scoring model to ensure projects were selected and prioritized with strategic objectives & voice of the customer.

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