Digital Product Owner Resume Cincinnati, OH - Hire IT People

TECHNICAL SKILLS:

PROFESSIONAL EXPERIENCE:

Confidential, Cincinnati, OH

Digital Product Owner

Responsibilities:

Developed a product vision and led 58 sprints among a 9 person Agile team to implement enhancements that increased the Bank’s value in the digital channel
Responsible for delivering creative solutions to customer pain points and the associated outcomes for all data - driven initiatives
Measured the value of the team’s output against the needs of the business to remain competitive
Conducted competitive analysis research & lead LOB collaboration to drive strategic decisions to improve digital quality
Launched the Bank’s 1st digital loan application to existing customers, resulting in a valued omni-channel experience
Managed integration of a funding API to increase digital funding rates, resulting in increased profitability for the Bank
Identified opportunities for improvement across 5 digital products through data review in Adobe Analytics & Tableau tools
Empowered the team to develop solutions & enable continuous improvement through data driven inspect & adapt cycles

Confidential, Dayton, OH

Assistant Product Marketing Consultant

Responsibilities:

Executed & managed inbound/outbound Confidential activities that increased exposure & value of the Confidential Advance product
Analyzed activities to ensure positive ROI, developed campaigns reports, and monitored web & media behavior
Drove sales incentive program to increase EOY POS activities, resulting in $125,000 increase to product line for 2016
Managed $2,000 in paid social media efforts to increase traffic to product websites and encourage POS activities

Confidential, Dayton, OH

Marketing Consultant

Responsibilities:

Partnered with Digital Analytics & Research teams to develop data-driven enhancements to Confidential, develop presentations, improve user experience, increase e-applications, increase selling opportunities and deliver value to clients
Supported cardholder engagement contests that drew 5,000+ applicants & gathered qualitative data
Managed legal & other internal review processes for al content marketing program to ensure materials are compliant, while also advising on whether the program aids SEO/SEM goals & increases ROI on digital marketing efforts
Managed multiple digital projects, including managing client-specific promotional request, event calendars and A/B testing

Confidential, Dayton, OH

Marketing & Communications Manager

Responsibilities:

Led Marketing programs and activities, managed budgets & led successful campaigns
Led 5 regional website development projects & analyzed Google Analytic reports to measure site activity
Managed web content using WordPress CMS & digital ads that increased new visits & applications by 10%
Grew targeted social media audience through email campaigns, videos, and mobile advertisements
Created daily social media content, resulting in a Klout score of 58 and a 40% growth among Twitter followers