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Senior Sales Marketing And Business Development Executive Resume

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Senior Sales, Marketing and Business Development Executive (Experienced, Educated, Well Trained)

Languages: English Fluency Korean, Spanish, Czech, Polish to Limited

I am able to coordinate leaving my international university contract early to return to a professional
business position

Open to relocation and travel; national and international

Open to all positions and situations with all size business organizations,; national and international

Able to research new markets and applications, develop/implement aggressive business
development programs and integrate into the organization + able to develop referral network

Able to perform multiple position functions which are beneficial and desirable

A team player with high energy that gets along well with others and contributes significantly and regularly

My passion is finding ways to Grow the Business;, nationally and internationally

I utilize Creativity;, Innovation;, Out of the Box Thinking; and Forward Thinking;

My extensive real world business experience, education and trainings bridge the gap
between higher education/knowledge and the real business world.

EDUCATION

  • Advanced Post Graduate Degree in Business concentrating in Business Development, Sales and Marketing,
  • MBA
  • Bachelor Degree in Psychology
  • Bachelor Degree in Social Human Behavior and Administration of Justice
  • Associates Degree in Social Human Behavior, Corrections and Law Enforcement
  • Federal Certification in International Business
  • Advance Post Grad Marketing Certification
  • Adult Learning and Train the Trainer Certification
  • Sales Force Productivity Certification
  • Public Speaking and Human Relations Certification
  • Four years of formal engineering education/training
  • AMA American Management Association Divisional Awards in Sales Management, Sales Essentials and Marketing ( rare awards )
  • Advanced TESOL for Business Certification

Sales Management and Marketing includes: B to B / Business to Business, B to C / Business to Consumer,
B to G / Business to Government, Business to OEM, Business to Healthcare/Medical, Business to Retail,
Direct, VAR;s, Distribution Channels, Independent Representatives, Inside, Outside, Customer Service,
Marketing Communications, National and International, Referrals Network

Early in my education, I studied engineering for 4 years

Prior to my business career and right out of my under graduate college, I was a staff behavioral
health counselor/therapist (certified and credentialed) for four years plus had four years of internships
during college in such. This helped me learn and practice the dynamics of people skills, why
people do what they do, what influences and motivates people, and how to motivate positive change.

Direct fulltime positions and Contracted Positions under special shortterm agreements;
for Confidential
A good career path establishing extensive skills and solid experience

2/11 current 1 year contract assignment renewed to teach both graduate level and undergrad
visiting teaching professor Confidential
Nonsan, South Korea, (2 hours south of Seoul)
University subjects include: business, business strategies and business development, international
business and customs, global management English, business finance, business English conversation,
medical English, engineering English, business writing, western culture, critical thinking, creative thinking
Students are primarily from: Korea, China, Japan and Philippines + Korea ROTC

Special Evening Adult Classes: Students include:,
Business executives and management
Government staff and management for economic development and trade
Military staff, Medical staff, Engineers and Teachers

Private tutor in Business English Conversation for Military Officers + Military Aviators

Edit graduate level business abstracts for publications

2011 Senior Advisor Confidential the commercialization and technology transfer company for University of Waikato, Hamilton, New Zealand

8/08 to 1/11 Returned to school for additional advanced certifications, further my
100 business article writings and 28 international publishing;s and do some part time business teaching

6/07 to 7/08 Director of Marketing and Client Relations for a marketing communications
company in Wisconsin with primary capabilities of integrating leading edge technologies of
digital media, RFID, directional audio, interactive software, photography and graphics into custom
displays, point of purchase displays for retail sector and tradeshow exhibits; a full custom designer and
manufacturer plus website, design of marketing communications literature, large format printing,
full tradeshow management. Digital marketing services
Assignment for turnaround management to assist repositioning company and help transition leadership to
2nd generation family members

9/06 to 3/07 Director of Business Development and Client Relations for Binary Computer Training and
IT consulting in Confidential Services include project management, human performance technologies and organizational development services.
Retained to evaluate business development, sales and marketing efforts along with implement improvements.

9/06 to 3/07 Personal Advisor of business development, sales and marketing to the president and owner
of a capital equipment company in the Midwest.
Developed business development strategy national and international, implemented new marketing
communications, PR, expanded sales channels and numerous niche markets national and international.

1/05 to 9/06 VP Business Development and Marketing
Confidential a medical group that provides professional level primary medical care, psychiatry and
psychology services and telemedicine with video conferencing services to agencies and medical facilities
including long term care, skilled nursing and assisted living. Increase business surpassed staff availability.
Worked with organizations and facilities advising on business development and marketing and how it can be
successfully integrated into good patient care. Significantly increase referrals X 4.

4/03 to 11/04 Director of Sales, Marketing and Business Development
Industrial Test Systems Company a scientific company in water chemistries and testing

4/01 to 4/03 Manager of Sales, Customer Service and Business Development
Confidential a $400 Million NASCAR Sports Merchandising Co.

5/99 to 3/01 Director of Sales, Marketing and Business Development
Confidential a manufacturer of industrial batteries handling equipment and distributor of industrial
batteries, computer backup batteries and environmental equipment converting using propane gas over to
natural gas.

4/96 to 5/99 Vice President of Sales and Business Development Central Region Confidential /Square D/EPE/Topaz to a manufacturer of uninterruptible power backup systems for
computers and large data centers

Advisor/Vice President of Sales, Marketing, and Business Development of
North America (based out of San Diego, California and Manufacturing in China)
Confidential a manufacturer of electronic components

National Account Manager to large key accounts
Confidential a manufacturer of electronic components

Director of Sales Support, Marketing and Business Development to National and International
Confidential a manufacturer of uninterruptible power backup systems for computers and data systems

Regional Sales Manager
Confidential a manufacturer of transformers small printed circuit board size to large power utility size,
power supplies, line conditioning and power backup equipment

First position as Regional Sales Manager;
Confidential a manufacturer of analog and digital panel meters, power loads test equipment,
microprocessors, and tech generators

First position as District Sales Manager with Confidential
a manufacturer of transformers printed circuit board component size and larger, power supplies plus
power line conditioning equipment.

First position in Field Sales based in Chicago for Marshall Industries a distributor of
electronic components and Confidential supplies for the electronic assembly such as solder, soldering
equipment, chemicals, tools, electronic assembly equipment, adhesives, and more.

Additional Certifications, Educational and Training
CEU (certified education units) earned and is equal to more than three years of college
American Management Association

  • Advertising: Strategy and Design
  • Coaching for High Performance
  • Competitive Strategy: How to Develop Marketing Plans, Strategies, and Tactics
  • Creative Problem Solving
  • Creating a Winning Marketing Campaign
  • Finance and Accounting for Nonfinancial Managers
  • How to Analyze the Competition
  • How to Build High Performance Teams + Performance Management
  • How to Deliver Exceptional Customer Service
  • How to Develop Successful Trade Show Presentations
  • How to Get Products to Market Faster
  • How to Manage Successful Sales Promotions
  • How to Manage Training
  • How to Market Your Product Through Distributor Sales Networks
  • How to Plan and Manage a Telemarketing Operation
  • Keeping Customers for Life
  • Managing and Achieving Organization Goals
  • Marketing Valueadded Services and How to Compete Against Price
  • Mergers and Acquisitions
  • Motivating Sales People Through Incentives and Compensation
  • Niche Marketing
  • Pricing Strategies
  • Strategic Planning
  • Successful Planning
  • Successful Product Management: How to Make Your Product a Winner
  • Value Added Selling
  • Performance Management
  • Planning and Managing Change

Career Track Corporation

  • How to Build and Manage Your Team
  • In Search of Excellence II
  • Management Effectiveness
  • Practical Budgeting Skills for Managers

Cross Country Education Co. Healthcare Marketing Certification
Dale Carnegie Institute Effective Speaking and Human Relations
Washington Pacific University Adult Learning and Train the Trainer Certification
University of North Carolina Increasing Sales Force Productivity
Conway/Deming Quality Management System of Continual Improvement
Dun and Bradstreet Managing Multiple Priorities
AIMS/Oxicon Group Recruiting, Selecting and Retaining Top Sales Talent
Xerox Corp./Learning International Professional Selling skills
High Yield Management Inc. How to Make Your Prices Stick
Keye Productivity Center Coping With Difficult Customers
Cross Country Education Group Effective Marketing of Health Care Organizations
Franklin Covey Project Management
Rochester University Basics of Customer Service
Performance Technologies Human Performance Technologies/Org. Development
National Association of Medical Sales Registered Medical Sales Representation

Skills And Expertise Include:

1. Sales and Selling
2. Finding new customers, new business, new markets
3. Personal Selling and Account Penetration
4. Account Relationship Development
5. Research new niche markets and new applications
6. Develop and implement business development programs and integrate into the organization

7. Psychology of Selling, Marketing and Business
8. Referral network development and expansion
9. Strategic alliances; develop and manage
10. Business networking
11. Sales Management
12. Develop/ manage customer service
13. Utilize customer service to grow sales
14. Develop/ manage inside sales, inbound/ outbound
14. Develop/ manage field sales, direct staff and independent representatives, national/international
16. Develop/manage distribution networks, national/international
17. Cross selling, up selling
18. Consultative/Solutions Approach
19. PR, Advertising, Literature, Promotions
20. Communication strategies
21. Improve websites
22. Utilize digital media technology
23. Lead Generation and Database Marketing
24. Competitive Analysis and Differentiation
25. Value Analysis and Strategy
26. Competitive Analysis
27. Gap Analysis and Bench Marking
28. Developing competitive edge and advantage
29. Investigating needs of customers; and markets;
30. Needs Analysis, Sales Analysis
31. Branding, internal and external
32. Market positioning
33. Finding profitable market segments
34. Segmentation Analysis and time cycles
35. Conjoint Analysis (pricing)
36. Product Positioning and Pricing Analysis
37. Services and products expansion and enhancements
38. New product introduction
39. Strategic Alliances
40. Strategic Planning
41. Strategic Selling and Marketing Strategies
42. Develop customer database
43. Research potential new customers
44. Develop database for potential customers
45. Knowledge management
46. Market Research
47. Marketing Strategies
48. Target Marketing / Segmentation Marketing
49. Relevance Marketing
50. Niche Marketing and Market Analysis
51. Market niches expansion
52. Market penetration
53. Differentiation Marketing
54. Value Added Marketing and Sales
55. Creative Merchandising
56. Loyalty Marketin
57. International Business and Marketing
58. Expanding business, internationally/globally
59. Improving Sales Force Effectiveness
60. Team development
61. Compensation and incentives programs and motivating higher performance
62. Recruiting, hiring and retaining good staff and top talent
63. Motivating improvements, higher performance and excellence
64. SWOT Analysis and Application
65. Organizational Development
66. Risk Management
67. Root Cause Analysis and Applying
68. Decision Analysis
69. Finding cost savings and eliminating wastes
70. Developing additional revenue sources
71. Contract Negotiations
72. Training and Coaching
73. Mentoring and coaching executive level and others
74. Special events management and trade shows
75. Develop sales/marketing tools that help develop business relationships and help close sales
76. Creativity, Forward Thinking and Out of the Box Thinking
77. Visionary, Innovative, Team Oriented
78. Finding Ways to Grow the Business

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