SUMMARY

Adaptable sales and marketing professional with over 20 years' experience in residential telecommunications leadership, direct sales management, marketing, customer service, talent acquisition and employee training and development.

PROFESSIONAL EXPERIENCE

Confidential, Greenville, North Carolina

Suddenlink Media Account Executive

Responsibilities:

• Responsible for the solicitation and sale of advertisements on cable television networks to meet established sales goals.
• Accountable for cultivating and maintaining effective communications and relations with customers and for servicing the account after the initial sale is made.
• Generate revenue by contracting sales for airtime and online through telemarketing, cold calling, prospecting and networking; maintain sales goals and meet quotas
• Responsible for coordinating traffic orders and other documentation required for commercial insertion
• Assists in coordinating the production of commercials to air on available channels
• Monitor client payments on accounts; call on client with past due accounts when necessary
• Serves as a public relations representative, image builder in the local community
• Prepares weekly and monthly sales activity reports and maintains an accurate client database

Confidential, Greenville, North Carolina

HRD Instructor

Responsibilities:

• Facilitate weekly lab for Professionals in Transition through coaching and development support
• Provide additional instruction on creating and maintaining resumes, LinkedIn pages, and other professional social media
• Career counseling

Confidential, Greenville, North Carolina

Regional Sales Talent Recruiting and Acquisition

Responsibilities:

• Sourced and recruited talent for regional sales teams including direct sales, retail sales, and call center sales for eastern North Carolina service areas
• Conducted talent searches utilizing social media, online employment resources, participation in job fairs, and working with local placement services to acquire the best acquisitions for Suddenlink (Icims, People Fluent, Global Assessments, CareerBuilder, Zip Recruiter, Craigslist, etc.)
• Conducted training for company hiring managers that included development of talent profiles and scorecards, interviewing skills, and best recruiting practices
• Represented Suddenlink in the community at various events to promote employee participation and corporate citizenship

Direct Sales Trainer

Responsibilities:

• Responsible for recruiting, training, and ongoing development of Direct Sales Representatives (DSRs) for North Carolina Region
• Taught all new hire DSRs company best practices and proven methods for soliciting new business and closing sales, ensuring maximum income potential
• Conducted ride outs, classroom training, and ongoing training for team meetings
• Participated in many company sponsored community events, including United Way campaigns, Boys and Girls Club, JDRF, and other local charities

Direct Sales Supervisor

Responsibilities:

• Maintained 68% triple play average monthly sell - in
• Coached 14 member direct sales team to meet or exceed bi-weekly and monthly sales goals for video, high speed internet, digital voice and home security products in multi-competitor environment
• Responsible for hiring, training, and ongoing development of direct sales staff and maintaining ongoing performance management of team through individual coaching sessions and weekly team meetings
• Maintained cross functional relationships with technical teams and workforce management to ensure satisfactory customer experiences, including but not limited to serviceability, escalations and new product launch.
• Supported development of DSR team members throughout the region through ongoing one-on-one training in field and in group settings
• Monitored daily sales activity of sales team through use of Salesforce Automation (CRM) to review dispositions on all doors knocked and other sales call activity through completed installation, and accuracy of commissioned sales utilizing ICoMp.

Confidential, Shawnee, Oklahoma

Director of Marketing

Responsibilities:

• Directed marketing operations for MSO including development and execution of all residential marketing programs, sales forecasts/budgeting, advertising, direct sales, telemarketing, and customer service support
• Led new product/service project launches
• Developed and implemented customer service training and education as well as supporting special projects and sales incentives
• Created and tracked packaging and promotions of bundled services and daily reporting of success of sales and penetration of markets
• Coordinated local programming recommendations, implementation of launches of new channels, and maintained working relationships with affiliate representatives, including but not limited to internal promotions, external advertising, and CLU audit
• Managed all contract direct sales teams, including management of contract requirements, audits, sales, and invoicing
• Allegiance was purchased by BCI Broadband in January of 2013 and now does business as Vyve.

Confidential

Marketing Manager

Responsibilities:

• Analyzed daily reporting to assess current customer base, growth areas, and needs for marketing initiatives Worked with customer service, technical, and call center staff to ensure increased subscriber acquisition and retention through sales and marketing updates, training, and continued support
• Directed internal staff consisting of customer direct sales representatives (6), contractors (4-12), and sales assistant, monitoring success against performance management objectives
• Coordinated local efforts for new product launches, including Charter Telephone, Video On Demand, 10M High Speed Internet, and other sales and marketing targets
• Processed customer escalations through to resolution, with an emphasis on customer retention Oversaw local media programs and advertising direction through advertising agency representatives, with local hands on emphasis on radio endorsement agreements, negotiation of remotes and special events coverage, and input to agency on appropriate media buys within the local sales areas

Confidential, Roanoke, Alabama

Customer Care Manager

Responsibilities:

• Managed internal staff of customer care representatives and overall customer service operations
• Trained and mentored CCR staff regarding subscriber acquisition, retention, and disconnects
• Handled customer escalations and issues
• Maintained contact and direction of third party vendors

Marketing/Sales/Office Manager

Responsibilities:

• Developed marketing programs for small cable system, including all direct mail initiatives, sales tools, media relationships, and other promotional activities
• Managed direct sales activities, door-to-door sales staff, customer service representatives, and other customer care specialists
• Maintained daily accounting of customer retention, new subscriptions, and other statistical data
• Developed and managed marketing budget

Administrative and Clerical Temp

Confidential , Madison, GA

Responsibilities:

• Updated all accounting in electronic bookkeeping system, updated P&L, created marketing campaigns to promote county as Free Trade Zone and encourage large manufacturers to invest in mega sites within the county.

Account Representative

Confidential, Lincoln Park, NJ

Responsibilities:

• Covered accounts in a twelve state territory for packaging manufacturer, maintaining existing house accounts, acquiring new business and growing customer base through cold calling.
• Customers included food manufactures, cosmetic and pharmaceutical companies, battery manufactures and other industries requiring tamper evident packaging materials meeting UL standards.

Marketing Coordinator

Confidential, Birmingham, AL

Responsibilities:

• Developed marketing for new and existing point of sales products for national supplier to major beverage companies (soft drink and alcohol).
• Product lines included all cooler products and display wraps, signage and vinyl letters and numbering.
• Sales support as needed, helping to grow sales in territories while incumbent representatives were on leave of absence.

Public Information Officer

Confidential, Talladega, AL

Responsibilities:

• Responsible for all mitigation and crisis communications for county EMA office including but not limited to severe weather outbreaks, homeland security issues, and chemical weapons emergency situations at local depot during demilitarization process. Also traveled to various other CSEPP sites and conducted evaluations of the local personnel during exercise scenarios along with training and participation in exercises.