Advisor Resume

EXPERIENCE:

Confidential

Advisor

Responsibilities:

Consulting on the product development, and market strategy for an AI e - commerce solution tailored for the online clothing industry.

Confidential

CEO/President

Responsibilities:

Founded and managed a digital media company that grew to over 80 employees.
Personally responsible for creating and growing relationships that exceeded $150 Million in revenue, and 25% of revenue generated was from international accounts. Campaigns included social media, pre-roll, native video, sponsored articles, display, contextual, high-impact, and other custom units.
Executed marketing campaigns for over 100 of the Confidential 500 and hundreds of other small/medium businesses.
Created a network of 15 owned/operated sites across the entertainment and health/wellness verticals that was ranked in the top 20 digital companies by Confidential with a monthly reach in excess of 65 Million Americans, and 85 Million people globally.
The sites covered four channels (entertainment, fashion, food, and fitness), and were produced in Spanish as well.
Managed the digital operations for the Confidential for three years.
Their site was run like a traditional digital publisher producing hundreds of articles and videos every month.
During the award show produced all non-television video content at the event.
Created a video library in excess of 5,000 short-form videos with content across the lifestyle vertical. In addition to English some video content was produced in Spanish.
Key aspects included financial metric identification and reporting, sales and marketing, M&A activity, new product planning, personnel management, and process reengineering to decrease costs and increase efficiency.

Confidential

Director of Marketing & Co-Founder

Responsibilities:

Rawhide was one of the first SEO companies in the industry, and grew to over 400 clients before being sold to Exact Advertising.
Managed over one thousand advertisers for a startup search engine.
Responsible for growing the total number of advertisers from less than fifty to over one thousand with a sales team of five people.
Created relationships with publishers to display sponsored Confidential listings within the search results on their websites.
Also created strategic partnerships.