Marketing Manager Resume
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SUMMARY:
- Experienced two - decade leader in Life sciences and healthcare experience with VP level total brand experience
- Extensive P/L experience in strategic development of disruptive lifescience oriented IVD clinical and imaging products
- Expertise in full life cycle plans for state-of-the-art brand products
- Reputation for leading innovation R&D and new product brand teams while managing multiple projects concurrently
- Successfully completed client lifescience/healthcare marketing engagements to 100% client satisfaction
- Met narrow, deadlines; in realization of mandated 2x client saving or revenue increase per engagement
- Analyzed and re-engineered: teams, products, financial, organizational and operational processes
- Responsible for all regulatory, government, hospital, sales clinical, partnership and procurement contracts
SUMMARY OF SKILLS:
- Full P/L Brand Products
- Executive Leadership
- Streamlining Processes
- Clinical Trial Logistics
- Direct Selling
- On-line/digital sales
- Healthcare IT Products
- IVD Devices
- Imaging Devices
- Business Analyst
- Advising & Consulting
- Planning & Development
- Risk & Benefit Analysis
- Research & Investigation
- Partnership Development
- Career Development
- Pharma Products
- Fluent in Microsoft Office Suite
- Sales Management
- Business Development
- Channel Development
- Contract Management
- Time Management
- PC & IOS Microsoft Suites
- & Development
- Healthcare Products & Services
- R&D/QC/QA/RA expertise
PROFESSIONALSKILLS:
Marketing Manager
Confidential
Responsibilities:
- Negotiated 9-digit sales diagnostic/imaging and other general product area; business revenues
- Designed and sold/marketed over 10 new IVD, imaging and other medical/healthcare products in five product lines
- Strategic Development of New Product and Portfolio Plans for five medical imaging and IVD companies
- Built new company website for digital, social media focused on-line pharmaceutical purchases
- Saved $10MM in events program in first 90 days ed Manager of the Year while in marketing for personnel management, new products and new marketing tactics
- Delivered and brought to market medical industry; “Firsts”; one in imaging, one in IVD and another in Ultrasound
- Created new product marketing planning programs based on project workflow management techniques
- Engineered changes in IVD electronic equipment that resulted in 2 extra new products
- Created strategies and tactics that resulted in up to 50% savings in manufacturing costs of a biotech/immunology product
Sales Manager
Confidential
Responsibilities:
- Directed and responsible for regional, domestic and global and partnership teams
- Created new company strategic channel for IT management consultants
- Achieved distinction as top IVD device and pharma regional and second as national salesperson, twice
- Achieved double-digit sales growth on numerous occasions
- Created new product marketing planning programs based on project workflow management techniques
- Created strategies and tactics that resulted in up to 50% savings in manufacturing costs
- Created over 10 alliance and partnership programs in technology verticals
- Developed numerous Best in Class with one IVD product achieved Best in World distinction
- Directed and responsible for regional, domestic and global sales and partnership teams
- Created over 10 alliance and partnership programs in technology vertical
Project/Program Manager
Confidential
Responsibilities:
- Provided project management consulting services to organizations looking to meet strategic goals
- Analyzed then optimized company operations, revenue generation, organization management and finances
- Evaluated organization current management framework and recommended changes to effectively manage the firm
- Assisted organizations in setting up project teams as well as the top down management of projects
- Educated managers, C-suite, managers and entry level regarding the changes to their company obligations brought
- Change management expertise involving any consulting engagement regarding any vertical and any function
- Offered leadership and direction, managed efforts of internal teams an consulting; 2-4 person teams for domestic & international projects
- Created, managed, developed 10+ new products in 5 medical product lines using disruptive new technologies
- Visionary leader in disruptive technologies; developed IVD and surgical lines that were socially changing and significantly altered and improved the way physicians diagnose and treat patients.
- Led teams to successful create strategic plans and then systematically work the plans to achieve the stated P/L goals
- Provided leadership, direction and counsel to project teams in achieving goals and objectives
- Managed team through conversion of marketing and sales programs earning $20,000 for new strategic plans for partnerships
- Effectively managed activities of over 30 people in 6 different functions from entry level to directors
- Administered employee programs for entire companies to ensure continued uninterrupted service and satisfaction.
- Development of company manuals which included evaluation process tied to new, carefully constructed job description, for entire company. Primary data analysis gathered from company; skills analysis and Face to Face consultative interviews
- Saved numerous people’s jobs by restructuring organizations and providing subsequent to the team
- Selected as prime consultant for 6 domestic and international firms from Israel, Italy, France, Germany, South Korea and USA
- Completed major new strategic Business plans for healthcare firms
- Recruited by prior boss to initiate a newly conceived imaging startup company
Business Development
Confidential
Responsibilities:
- Ensured compliance, provided accurate/timely compliance assisted 50+ firms in problem resolution
- Executed New Business plans and gained MOU from VC
- Acted as liaison for matrix-based firm and assuring effectiveness of programs as program/project manager
- Dotted line responsibility for 8 domestic and international BD, sales and engineer for new partnership initiative
- Oversaw new software, hardware development and developed intense, for major new product launches
- Assisted in implementing quality systems review, designed KPI and tracked process process to ensure immediate resolution of issues, overall customer/client satisfaction and compliance of service levels
- Drafted and maintained business process requirements while aligning them with functional/technical requirements
- Proofread labels operation manuals marketing brochures, employee handbooks, job descriptions and websites to ensure correctness and compliance for internal processes and a positive impression for all customer’s
- Provided operational management in running functions in all business aspects including; Sales, Customer Services, Service, Marketing/Advertising, Staff Recruitment and and overall Business Leadership
- Participated in a variety of duties including marketing, product development policies, procedures creation and customer service plans