Corporate Communications And Marketing Resume
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Richmond, VA
SUMMARY:
- Seasoned team player with extensive work on enterprise - wide, high priority programs and initiatives in multiple sectors: financial services, information technology, government, and manufacturing.
- Facilitate leadership and end user adoption of new business practices, processes, and technologies.
- Produces communications and creative campaigns online and offline for high-visibility, high stakes transformations.
- Expert in executive messaging, PMO Lead Communications, and end user groups.
- Demonstrated ability to integrate OCM methodologies and project management skills with leadership/team objectives, PMO capabilities and delivery.
- Develop engagement activities to ensure awareness, and buy-in by all stakeholder groups.
- Brings solid analytical and assessment skills and compelling writing talent. Skilled creative project manager.
- Ability to obtain and maintain a federal government security clearance.
- Work cross-functionally to conduct interviews, define information needs, develop plans, engage stakeholders and execute on schedule.
- Advanced ability translating complex technical/financial information into easy to understand content.
- Ability to adopt “the voice” of institutions and individuals.
- Write and edit all types of communications: executive messaging, FAQs, talking points, training content, articles, media releases, speeches, reports, presentations, online content, and marketing collateral.
- Adept at identifying gaps, issues and solutions.
- Proven ability to prioritize and manage multiple projects/tasks at the same time.
- Conduct continual process improvement.
- Work closely with media and corporate communications for alignment and best practices.
PROFESSIONAL EXPERIENCE:
Corporate Communications and Marketing
Confidential, Richmond, VA
Responsibilities:
- New small management consulting firm needs client-focused marketing materials
- Create, write and produce firm’s positioning statement, value propositions, taglines, and content for marketing collateral pieces
OCM Communications Analyst
Confidential, Reston, VA
Responsibilities:
- A financial merger was underway; effective end user and team messaging were essential for successful adoption
- Identified process gaps; delivered new approval and content development processes; wrote leadership talking points and weekly updates; drafted contingency communications messages
Communications Lead
Confidential
Responsibilities:
- Multiple communications issues taking place during HR Pilot integration of Kronos®/Success Factors®
- Identified corrective actions based on end-user needs for training messaging and website content
OCM Analyst
Confidential, Washington, DC
Responsibilities:
- Multiple project communications needed for enterprise-wide Kronos® Pilot integration
- Created toolkits, workshops, core messages, enterprise updates, media calendar, project presentations
OCM Communications Consultant
Confidential, Baltimore, MD
Responsibilities:
- Planning Phase was underway for major SAP enterprise-wide transformation
- Identified immediate needs, adjusted program positioning; created strategic communications plan and related work products
- SAP Executive requested me to develop content for Confidential Reporting to CIO
Communications Program Manager
Confidential, Richmond, VA
Responsibilities:
- Planning underway for rollout of new complex regulatory, quality and compliance system
- Presented to Steering Committee; developed approach; managed two VP special events
- Asked to work on additional project work stream that impacted larger program’s timeline
IT Communications Lead
Confidential, Reston, VA
Responsibilities:
- Lead communications for enterprise-wide rollout of Windows 10
- Supported Workplace Services leaders and VP, IT Architecture by developing presentations, online blog content, producing training guides, articles and end user key messages
- Requested to produce CIO communications on multiple projects
Communications Analyst
Confidential, Washington, DC
Responsibilities:
- Google Apps for Government integration was underway affecting +73,000 employees.
- Gmail rollout resulted in high end user dissatisfaction due to lack of adequate training
- Created new training tactics: onsite service bars, e-newsletters, online tips and tricks; identified gaps in outage notifications for executives and produced first executive incident communications plan
- Promoted to develop all CIO internal/external speeches on IT Transformation
IT Communications Specialist
Confidential, Washington, DC
Responsibilities:
- Two enterprise rollouts for data management and telephony systems scheduled at same time
- Created core messages delivered in 8 waves; developed creative campaigns, internal websites, videos, print and intranet articles
- Rehired by IFC, Advisory Services to develop communications strategy for SAP Financial Management System
Communications Analyst
Confidential, Richmond, VA
Responsibilities:
- Enterprise IT Strategies (EITS), a complex portfolio of change programs was off schedule
- Supported CTO communications and EITS governance communications; contributed to the Fed’s National IT Communications Program