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Market Research Analyst Resume

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EDUCATION & TECHNICAL SKILLS
Master of Science, Major: Marketing Minor: Economics
Relevant Coursework: Marketing Research Consumer Behavior Strategic Product & Brand Mgt International Marketing 
Marketing Strategy: Concepts & Practice Data Analysis for Management Applications Internet Marketing 
Marketing Seminar (Modeling) Econometric Methods I&II Management Research Thesis/Project 
Experiment Design &Analysis Corporate-Finance Supply-chain-Mgt Decision-Science(Bayesian Methods)

Skills:COMPUTER: Microsoft Office 2007: Word, Excel, PowerPoint, Outlook, Access (SQL) 
STATS: SPSS, SAS, R, MINITAB, EVIEWS, STATA, HYPERION, DIGITAL MEASURES, WEAVE

Confidential, China
Bachelor of Arts in Pharmacy

ACADEMIC & PROFESSIONAL EXPERIENCE

Confidential (China)
Market research Analyst (Internship) Summer 2011

  • Lead the major project of exploring cooperation of A.O.Smith water purifiers with the real estate developer
  • Conduct the market research via business trip to manufacture representatives of increasing sales for small water equipments shops in third tier cities in China
  • Conduct market research of entering Indonesia water purifiers market and participate Indo water trade show in Jakarta, Indonesia on July 14th-16th.

Confidential
Research Analyst Summer 2010

  • Extracted faculty degree data from Digital Measures by running ad hoc analysis report, contributed to be one part of the yearly Access to success data
  • Updated courses information and faculty information in WEAVE
  • Actively participated in building UWM 2009-10 FactBook, used Oracle to extract information from Peoplesoft, which is a relational database.

Confidential
Teaching Assistant Fall 2010

  • Instructor for Principles of Marketing, teach discussion oriented class of quality control
  • Give lectures, lead discussion sessions, grade homework, final project paper, discussion questions, exams

Project Assistant Fall 2009

  • Used R(statistic software) to simulate the consumer rating data
  • Used R to implement a model to analyze the simulated data
  • Information measures of Dirichlet Distribution with applications”, with Ehsan Soofi. Published in Applied Stochastic Models in Business and Industry.

Confidential
Administrative Assistant Summer 2008

  • Handled general office duties, including answering phones ,updated websites

Confidential, Bejing, China

  • Event Organizer May 2007 – April 2008

Confidential, Bejing, China

  • Ticket Selling Agent Sep 2006- April 2007

PROJECTS

  • Conducted a survey study on the feasibility of selling organic tea in U.S for a local Chinese Company in China, used SPSS to do the data analysis
  • Project for Market Research class on “How to improve the business of BBC Grill Bar”, used SPSS to do the analysis.
  • “Interdependence of search variety and willingness to pay for consumers among different types goods”, used Access(SQL) to do the data mining, used SPSS to do the panel data analysis
  • Designed an Experiment to test how cost affect consumer choice between hedonic and utilitarian goods, SAS for analysis.

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