SUMMARY:

• Experienced Product/Program Manager and B2B Marketer having over 15 years experience in executing global programs.
• Managed international teams in English (including production coordination, project management, collateral, web and demand generation)
• Record of developing highly effective international product marketing and branding strategies.
• Experienced in agile, publishing web content within, servers, SaaS, IoT, semiconductors, wireless sensors/systems and industrial safety and instrumentation markets.
• Worked with global marketing team sourcing, vendor management, RFPs, and development.
• Produced all campaign/program/launch assets (ads, banners, digital marketing files, emails, templates, flyers, brochures, FAQs, datasheets, whitepapers, reports, solution briefs, etc.)

SKILL:

Product Marketing

Analyst Relations

Investor Relations

Public Relations

Media Strategy

Digital Marketing

Demand Generation

Email Campaigns

Global Marketing

Brand Strategy

Content Development

Online Communications Strategy

SEO

Media Planning & Relations

Agency Management

Internal Communications

Crisis Communication

High - Impact Presentations

Vendor Management

Corporate Spokesman

Lead Management

Budget Management

Cost Control

MS Word MS Excel

MS PowerPoint

Adobe Suite

Marketo

Eloqua

SalesForce.com

Marketing Automation

Marketing Analytics

Account Based Marketing

WORK HISTORY:

Confidential, San Jose, California

Sr. Marketing Advisor

Responsibilities:

• Directed Brand, Customer Communications, Events, Trade Shows, Collateral, email Marketing, Websites and, Blogs

Confidential, San Jose, California

Sr. Product Marketing Partner Programs and Communications Manager

Responsibilities:

• Managed partner marketing programs for servers, storage and cloud infrastructure.
• Built relationships with stakeholders.
• Created and wrote press releases, articles and metrics driven email and communications content for social media and marketing automation.
• Managed PR and creative agency. Managed analyst relations, editor interviews and scheduling.
• Marketing Operations Partners, Inc, San Jose, California
• Product Marketing and Director Partnership Programs
• Enabled the launch of new consulting offerings, agile framework and new subscriptions for the - web-based, SaaSMarket Future Forum that helps marketing organizations become more agile and tackle chronic challenges through interactive peer-sharing opportunities in a gamified environment.
• Built executive-level relationships in enterprise marketing.
• Assisted development of strategic business initiatives and account based marketing.

Confidential, San Jose, California

Sr. Public Relations Manager

Responsibilities:

• Developed marketing content and press releases, edited articles, placed articles. Managed creation of graphics and web content.
• Supported product launches (healthcare, IoT, power management).
• Created agile framework and metrics tracking reports, worked with Meltwater Analytics.
• Coordinated meetings and built relationships with stakeholders

Confidential, Santa Cruz, California

Sr. Analyst Relations Manager

Responsibilities:

• Created analyst relations function and related communications content.
• Negotiated renewal contract with Gartner, established AR CRM tool.
• Assisted with the launch of two new products.
• Coordinated meetings with analysts and key stakeholders.
• Worked with the Office of the CTO.

Confidential, San Jose, California

Sr. Marketing & Sales Engineer

Responsibilities:

• Created structured copper Ethernet and fiber data networks for Communications, Video and IP phone system sales and installation plans with Statements of Work.
• Managed inbound and outbound requests for proposal (RFP).
• Designed and implemented wired and wireless Layer 1 and 2, LAN/WAN Network Infrastructure and IoT Solutions.
• Sold and configured Cisco and other enterprise and telecommunications hardware and software.

Confidential, San Jose, California

Marketing Director

Responsibilities:

• Managed brand created content and websites (SEO), partner programs, trade shows, email campaigns, newsletters, events, webinars, advertising, CRM, public relations, email marketing, vendor.
• Did budget management, account - based marketing, analyst relations. media relations and RFPs/creative briefs for marketing services agencies.

Confidential, Milpitas, California

Global Product Marketing and Communications Director

Responsibilities:

• Served as leadership force for the GLOBALFOUNDRIES global brands.
• Led an international marketing team focused on account - based marketing.
• Managed global websites, email campaigns, lead generation activities, and development of marketing collateral.
• Oversaw advertising and marketing services agencies operating in local languages.
• Served as the key customer-facing liaison for the sales and engineering teams and Led monthly product sessions for global sales teams.
• Executed partner co-marketing programs; coordinated keynote speakers and booth content for global conferences.
• Orchestrated promotional events and Managed $4 million marketing budget.
• Fueled expansion of market share and brand recognition by 50% within approximately 24 months; through traditional, big data and social media channels. Verified results with regular brand p surveys.
• Built global opt-in contact list of over 10,000 recipients with email open rate of 34%, overseeing development of e-newsletter, email content and relevant landing pages.
• Directed customer-facing crisis communications in response to Japan earthquake and tsunami.

Confidential, San Jose, California

Senior Director Corporate Communications and Product Marketing

Responsibilities:

• Delivered public, investor and analyst relations programs.
• Spearheaded strategic development, launch, and performance monitoring of complex multi - platform marketing programs, for IoT, SaaS, wireless systems and sensors, spanning social media, newsletters, email marketing, technical articles, 17 global websites in multiple languages, and promotional events.
• Developed high-impact executive presentations and analyst model updates and assured Confidential Regulation FD compliance.
• Managed quarterly call scripting and Confidential filings and executive speeches.
• Delivered key executive-level guidance in assuring Sarbanes-Oxley compliance.
• Drove revenue growth from $19 million to more than $130 million and fueled expansion into 13 new countries through coordination of multi-platform marketing initiatives and product launches.
• Played a key role in negotiating post-IPO strategy.
• Launched Adobe Suite, Pardot, Marketo and Salesforce.

Confidential, Mt. View, California

Senior Account Manager

Responsibilities:

• Led media relations, brand development, crisis communications, and global PR strategy for clients.
• Nurtured investor relations; directed analyst relations and mergers/acquisitions communications.
• Oversaw project budgets of more than $1 million.
• Managed intellectual property issues, cultivated partnerships.
• Developed technical articles, coordinated events and oversaw promotional activities in support of client product launches.

Confidential, Santa Clara, California

Outbound Product Marketing and Public Relations Manager

Responsibilities:

• Coordinated product launches, PR and Analyst/Investor Relations strategies in support of key business unit worth over $2 billion in annual revenue as leader of the 4 - person permanent team and up to 6 contract employees.
• Created sales collateral in support of 5 key product lines in US, Germany, and Japan.
• Published and edited quarterly customer magazine.
• Served as a key representative of SEMI trade association.