SUMMARY:

• Expertise in project management processes and adult.
• Especially strong strategic communications manager, with ability to create marketing communication material, highly detailed technical documents, and communicate complex concepts internally and externally.
• Excellent in brand management, and social media and product marketing.

PROFESSIONAL EXPERIENCE:

Confidential, Berkeley CA

Instructor

Responsibilities:

• Teach marketing and project management seminars.
• Seminars include history, techniques and project based tactics for building a strong and recognizable brand through the social and electronic media ecosystem.
• Instructional component for developing project based strategic initiatives within a marketing program framework.

Confidential, Berkley, CA

Marketing Director

Responsibilities:

• Develop strategic marketing initiatives for successful sustainable products.
• Built and manage secure e - commerce site with billing platform and customer database.
• Research, write and document all internal and external marketing and technical communications.
• Create and document processes and procedures for operations and corporate identity standards.
• Track and report sales and traffic patterns to increase sales and brand presence.
• Create brochures, website content, social media network, investor comcmuicantion tools.
• PowerPoint presentations, and inventory planning for twenty-four month cycles.

Confidential, Oakland CA

Assistant

Responsibilities:

• Assist founders with website and marketing. Activities include data conversion of thousands of unique products, programing of inventory, pricing and inventory control data.
• Conducted detailed product description uploads, and problem solving for commercial enterprises and consumers.

Confidential, San Francisco. CA

Business Analyst

Responsibilities:

• Research, write and edit Model Validation documentation for validation approval of corporate financial model.
• Work with modeling team for technical validation of corporate real estate and corporate and industrial scorecards used in accessing lines of credit in excess of $1,000,000.00
• Documented compliance processes and procedures to reduce risk
• Create corporate credit policy and risk policy for approval and publication to support new dual grading platform and process for compliance.
• Consult on sales, strategy, market analysis, positioning and branding for new and established companies, focus on tech, financial services, real estate, nonprofits and entrepreneurial ventures.
• Create and write sales and marketing communications including; web content, collateral, press releases, industry articles and blog content
• Create logos, branding strategies, messaging, and business collateral
• Design or revamp websites, including content, design and migration to new technology
• Develop PR plans to include, press releases, pitch ideas and press lists in increase sales for individual clients
• Create end-user and product support programs
• Past and present client list includes:
• DivcoWest
• OCSI.co
• Competitive Dynamics

Confidential, San Francisco, CA

Marketing Consultant, Corporate Marketing, Business

Responsibilities:

• Managed database Internet re-pricing for multiple states and products in the Business Banking sector
• Internet enhancement projects, competitive analysis and ongoing direct mail campaigns
• Worked with internal creative agency to update branch collateral, marketing materials and direct mail and ensure brand identity and consistent messaging

Confidential, Berkeley, CA

Director of Marketing

Responsibilities:

• Managed communications, corporate identity protocols and messaging, and created all sales and marketing tools including: collateral creation and extensive public relations program with outside vendor, negotiated pricing and contracts
• Designed and implemented website for software launch program to increase sales
• Designed trade show booth and signage and worked in booth and sold to customers
• Provided competitive analysis, product positioning, research of vertical markets, product launch strategy, trade show email campaigns, white papers and technical documentation to increase market share and sell product
• Company sold in 2001 to Plantronics with a profit to shareholders

Confidential, San Francisco, CA

Product Manager

Responsibilities:

• Responsible for new product release including website design modification for user sign-up process, interactive communications stream, and equipment launch strategy with e-commerce site
• Completed Beta testing and detailed business requirements for ASP programming to support several new products and features
• Managed meetings and status reports
• Responsible for communication and tactical plans.
• Forecasting and pricing models for product and service offerings.

Confidential, San Rafael, CA

Responsibilities:

• Created HTML marketing and promotional material targeted to the secondary mortgage market
• Co-wrote executive summary, contract components and eligibility requirements
• Developed complete consumer user guide for new software program for real estate lending
• Completed programming of interactive documentation for use on Internet website utilizing Doc-to-Help (HTML)

Confidential, San Ramon, CA

Marketing Director/Consultant

Responsibilities:

• Designed, developed and executed marketing strategy and forecasting plan for launch of new PCS product
• Developed strategies for increased usage programs including wireless data and remote access
• Acted as sales outside sales account executive and closed sales without team members in other channels
• Worked with University of California to design affinity programs for employees and students
• Worked closely with clients and negotiated contracts and pricing where channel exceeded 5 million for 1997 and 2 million for first quarter % over estimated growth)

Confidential, Oakland, CA

Project Manager

Responsibilities:

• Acted as project manager on project to connect end-users to Internet and internal protocols and documentation
• Responsible for reporting budgets, and tracking of deliverables

Confidential, Walnut Creek, CA

Marketing Manager

Responsibilities:

• With four national partners developed marketing and branding strategy designed specifically for national business customers
• Worked with account executive to develop sales presentations and attended client meeting to close sales
• Completed design and implementation nationally of collateral, video, CD-ROM with white paper marketing materials, internal and external communications
• Responsible for profitability analysis, financial modeling, competitive analysis and market research to support ROI