Global Marketing Consultant Resume Downers Grove, IL - Hire IT People

SUMMARY:

Experience transforming, launching and optimizing new digital, multi - channel marketing and sales strategies in diverse industries for large and small corporations. Innovation champion delivering automation and technical advancement to improve profits and ensure a superior customer experience.

EXPERTISE IN:

Global Marketing

Global Technology and Innovation

Customer Experience and Satisfaction

Vendor Management and Negotiation

Digital and Ecommerce

Program and Project Management

Business to Consumer B2B

Business to Business B2C

PROFESSIONAL EXPERIENCE:

Global Marketing Consultant

Confidential, Downers Grove, IL

Responsibilities:

Managed global launch and implementation of Oracle Cloud-Based NetSuite ERP for Marketing and Sales teams.
Partnered with international tech teams and consultants.
Excellent project management skills amidst continuous optimization.
Leader of teams.
Translated complex marketing and sales requirements into innovative performance goals.
Collaborated with field and inside sales, customer service, and marketing to increase system adoption, train users, automate processes, and provide global enhancements.

Global Marketing Consultant

Confidential, Downers Grove, IL

Responsibilities:

Consulting for diverse companies and industries focused on digital, communications, integrated channel marketing, branding, and driving technical transformation to expand business growth and profits.
Developed new global packaging and rebranding for the retail division.
Product launched in major retailers such as Home Depot, Lowe’s, etc.
Conducted qualitative, quantitative market research and focus groups to identify key insights.
Managed multiple agencies and vendors and produced bi-lingual sales and retail tools.
Two unique night events for up to 14,000 attendees with UV neon glowing fun.
Improved student and visitor engagement, lead conversion, growth, retention, and enrollment.
Executed enhanced user experience via creative design and A/B testing and new LiveChat strategies, personalization and continuous optimization.
Implemented new digital educational gamification tool in 2 months.

Confidential, Elk Grove Village, IL

Ecommerce, Integrated Marketing Manager

Responsibilities:

Achieved strategic omni-channel marketing goals to transform multi-billion Confidential store chains into new multi-channel ecommerce retailers to be competitive in their marketplace.
Executed member branded training playbook for the member.com ecommerce website programs.
Formed weekly omni-channel marketing programs, content, direct, email, and social media.
Website design, digital marketing, brand awareness, lead generation and advertising.
Launched new Adobe Marketing Suite products Test & Target and Recommendations products.
Delivered segmented, personalized customer experience with tailored recommendations (i.e. genre, games) for ExactTarget email campaigns and website promotions.
Conceived new annual Chicago Tribune digital loyalty partnership with Confidential Place.
Increased website traffic 40% with successful launch of annual sweepstakes, including promotion development, negotiation, legal agreement, content, and creative design.
Digital marketing, direct mail campaigns, advertising campaigns and sales enablement tools.

Marketing and Digital Analyst, Manager

Confidential, Lemont, IL

Responsibilities:

Generated500 new leads and opt-in online registrations at Confidential .
Improved email open rates from 35% to 60%.
Banner ad rates improved from 0.5% to 11%.
Launched digital and email strategies, expanded email database from 1,000 to 3,000+ users.

Integrated Digital Marketing Manager

Confidential, Des Plaines, IL

Responsibilities:

Launched Confidential ecommerce website with 20,000+ products.
Increased online sales by 40% in 9 months, exceeded year-end sales goal by 40%.
Raised average order size by 15% launching new email campaigns and channel strategies.
Operationally streamlined and automated 150 independent Sales Agents in North America.

Marketing Consultant

Confidential, Orland Park, IL

Responsibilities:

Built Confidential Consumer Loyalty ecommerce channel and integrated marketing plans.
Conceived Confidential and KitchenAid digital, email strategies for extended service plan warranties.
Executed banner advertising campaigns, segmentation, A/B, multivariate tests, modeling and analysis by brand and product.

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Global Marketing Consultant Resume

Downers Grove, IL

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