Experience Summary

12 years of experience in responsive user interface design and information architecture delivering engaging user web experiences for Banking, Energy, Retail etc., clients. Highly experienced in implementing executing User Centric Design principles in developing website Rich Internet Applications. Expert in wireframe prototype development using Axure, iRaise, HTML, CSS, JavaScript, jQuery, Dhtml etc., . Conduct user market research, heuristic reviews, P.E.T design and other techniques to ensure high user experience. Worked on several development modals like Agile, Waterfall, RAD etc., Designed and developed user interface for web applications, B2C websites, B2B Portals, Intranet applications. Have expert knowledge in most adobe products CS5 Illustrator, Photoshop, Flash, Golive, LiveCycle, and Dreamweaver . I have worked in multiple domains like Banking, Retail, Pharma, Energy Utilities, Manufacturing on various projects delivering high quality of end-to-end User Interface Design and Usability Solutions.

Responsibilities

• Designing complex B2B, B2C Websites, Rich Internet Applications and Mobile apps based on the User Centric Design Enterprise Standards
• Creating Wireframes prototypes using Axure, iRaise, ProtoShare Htmls
• Collaborating with End users, Process leads, SMEs, Product team and technology partners for requirements
• Developing enterprise standards and governance for content in order to create breakthrough experiences
• Advocate for innovation, creative problem-solving, and cross-channel content experiences
• Developing rich interactive prototype using Ajax, Html 5.0 , JS jQuery components, Semantic Coding
• Developing User Personas, Task flows, Sitemaps, Task Analysis Wireframes
• Conducting User research both qualitative Lab sessions quantitative research , heuristic expert evaluation and card sorting exercises for rebuilding complex menu structure.
• Facilitate and observe usability sessions, consolidate findings provide efficient recommendations
• Excellent knowledge experience in Agile, RAD Rapid Application Development waterfall development modals
• Converting the UI design into HTML mockups using CSS, Javascript client-side validations , jQuery, HTML5.0, Dhtml
• Cross Browser compatibility testing and fixes
• Developing interactive flash presentations eLearning packages using AS 2.0 CS4
• Conducting Accessibility Reviews - W3C / WAI, WCAG Accessibility Compliance and 508 standards
• Responsible for preparing KPI web analytics for websites using UNICA NetInsight, Surfaid IBM, Google Analytics
• Designed and developed Use-Case diagrams, requirement specifications, understanding documents
• Responsible for creating PDF Online Forms using Adobe Live Cycle
• Used Rational ClearCase VSS for version management
• Converting Optimizing videos for Web
• Defining and developing meta tag to enhance traffic and promote the site search engine optimization SEO , ands search engine submission.
• Conduct technical interviews to procure UI UX resources in US region for Wipro Technologies
• Conducting client presentations on UI UX service offerings, process methodologies
• Responsible for pre-sales account mining activities in EoR Mid-west US regions for Wipro Technologies
• Provided short- and long-term Web strategy for clients
• Developed RFP responses, proposals and cost estimates

Prototype Design Tools:

Development Modals:

User Research Methodologies:

Web Languages:

Web Designing Tools:

Web Analytical Tools:

Content Management:

Operating System:

• Axure, iRaise, MS Visio Professional 2007, Rational Rose 2003, Protoshare
• Agile, RAD, Waterfall
• Task based Audience Segmentation, Remote Research, Lab research, Card Sorting, Contextual Inquiry and Questionnaires
• HTML, XHTML, sHTML, CSS, Java Script, jQuery 1.4.4, DHTML, XML and PHP
• Adobe Dreamweaver CS5, Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe In-design CS5, Image Ready, Adobe Flash CS5, Adobe Live Cycle Designer, Adobe Browser Labs, Adobe Media Encoder, Microsoft FrontPage 2007, Coral Draw 3x, GIMP, Microsoft Front Page 2003.
• IBM Surfaid, Good Analytics, Unica NetInsight
• Interwoven
• Windows NT, Win 95, 98, 2000, XP, Vista, Windows 7

Professional Experience

Confidential

Role: Lead Interaction Designer

• Project Description: Service center is an one stop place online portal for commercial banking clients to initiate and track service requests. The user can initiate request to create new accounts, add and update service settings, create a dispute or initiate a inquiry on a transaction. Service center also provides it's clients a 360 view of their accounts, services and singer information.
• As a UX lead I was responsible for researching and creating new concepts and UI frameworks to provide better client experience.
• Responsible for simplifying complex user process into intuitive and efficient user interface modals.
• Involved in user research and VoC sessions.
• Created test scripts and user scenarios to validate the new framework and workflow.
• Developed a click through prototype for the qualitative user research.
• Collaborated with SMEs, Process leads, product team, Business analyst and technology partners for requirements Nd analysis.
• Responsible for developing wireframes using Axure and UI specifications.
• Responsible for on boarding new UX resources on standard and UX delivery process.
• Engaged in Agile waterfall development modal for CPO Roles project, CPO admin reporting Service Center

Confidential

Role: Sr. Interaction Designer

Project Description: CashPro Online meets clients' diverse working capital needs by delivering a simplified, personalized Web experience that provides secure and convenient access to a broad range of treasury management, investment, debt and trade services through one portal.

Responsibilities / Contributions:

• Created click thru prototypes wireframes for CPO Admin Reporting CPO User Roles using Axure.
• Responsible for designing complex Admin reports for CashPro Online Users
• Engaged in Agile waterfall development modal for CPO Roles project, CPO admin reporting Service Center
• Meet with BAs, SMEs, Process Leads Helpdesk teams to gather requirements for portal enhancements
• Gather requirements and analyze business cases for developing efficient user experience
• Developing Rapid Prototyping using Axure for Agile waterfall development modal
• Creating UI specifications generated via Axure user work flows

Confidential

Sr. Information Architect / Web Analyst / Portal Administrator

Project Description: BPConnection.com is a B2B portal. It is a one stop place for BP Customers to perform various business activities like fuel allocation lifting, Credit card transactions, Marketing programs offers, Invoice inquiry, downloading Promotions materials etc. The portal provides detail information to different user groups across different locations at jobber site level.

Responsibilities / Contributions:

• Worked in agile environment with multi-disciplinary teams. Translated technical user requirements into aesthetic usable interfaces.
• Collaborated with business users, Sales Managers, SMEs, Process Leads Helpdesk teams to gather requirements for portal enhancements
• Creating use cases, requirement specifications task flow documents
• Creating information architecture content audit for the portal
• Design, develop, publish update messages, contents, graphic banners, flash news, Icons, direct marketing emails and flash presentations on the portal via CMS framework
• Creating rapid prototyping using Photoshop Axure Pro
• Developed portal user interface standards layout, typography, brand image, naming conventions etc., based on BP brand international web standards.
• Developed training modules using Camtasia Articulate.
• Play the role of a SME-Subject Matter Expert and help the business support team during decision making.
• Apply usability heuristics to design problems
• Converting the user interface design into HTML based on the wireframes using Dreamweaver, JavaScript, CSS, Dhtml, jQuery.
• Validate CSS to ensure browser neutrality
• Prepare KPIs portal traffic trend monthly using IBM Surfaid, Unica NetInsight.
• Conducting quarterly audit on portal contents to keep them up-to-date.

. . . . . .

Confidential

Sr. Interaction Designer

Project Description: Portal Re-design: Proposed usability testing for the existing web portal, conducted the entire usability testing project Scheduling interviews, personas, task analysis, recommendations etc., . The usability study provided user recommendation and suggestions for improving the Bpconnection.com. Designed the new homepage developed html prototype with many new features like Email functionality, Messaging Alert functionality, User preference shortcuts, Quick links, Contact info, Pricing Updates, Flash Updates, New Menu look feel etc.

Responsibilities / Contributions:

• Prepared project estimate, engagement plan, RACI matrix
• Conducted research usability testing, helped in screening scheduling end users for interviews
• Developed user personas task analysis
• Extracted user findings delivered observation report from study.
• Provided creative usability solutions and recommendations from the findings.
• Developed requirement specification documents, participated in requirement analysis and feasibility study.
• Translated requirement into wireframes using Photoshop and develop html prototypes using Dreamweaver, JS jQuery.
• Performed CSS validation to ensure cross browser compatibility.
• Responsible for coordinating onsite offshore team activities towards the objective of the project and smooth migration to the new design.

Confidential

Senior UI Designer Usability Analyst

Project Description: Best Buy for business BBFB is a B2B comergent framework based order web application for internal external business partners. Responsible for designing developing user interface, gather analyze UI requirements and translate them to wireframes htmls. This Java /J2EEbased application requires designing user interface, icons, flash banners, Html Conversion.

Responsibilities / Contributions:

• Single point of contact for all UI related activities in BestBuy Account
• Provide creative inputs during focus group development sessions
• Responsible for creating rapid prototyping for project proposals
• Responsible for designing the user interfaces in Photoshop CS4 for the application based on the clients brand image.
• Convert wireframes to liquid html using CSS, JavaScript, jQuery Flash for web sites, splash pages, email marketing campaigns, digital e-Newsletters
• Responsible for conducting cross browser and OS testing.
• Responsible to provide in depth application training for new developers testers
• Provide pointers to the developers while integrating html code in JSP pages
• Fix UAT UI defects directly on the JSP pages
• Developed meta tags for SEO

. . . . . .

Confidential

UI Designer Usability Analyst

Project Description: It is a B2C information portal for various brands markets under the GSK's umbrella. The project aims at making all GSK worldwide websites in different geographic markets consistent with respect to coding standards, aesthetic functional perspective. The phase 1 of this project had 40 markets Including US, UK, Mexico . It was an 8 member team, designed and developed more than 5000 pages in 6 months.

Responsibilities / Contributions:

• Work with customers' marketing team to define the UI Strategy
• Conducted Expert Review on the old website and delivered the observation report and recommendations to resolve the usability accessibility issues.
• Interacted with stakeholders, business team and re-defining the usability requirements.
• Developed the information architecture, Re-defining navigation, Task flows Wireframes
• Proposed created the initial UI design for GSK global site after an extensive Usability study Heuristic evaluation using Photoshop.
• Designed developed 60 static prototype screens for GSK global, GSK UK GSK Germany website with the new consistent look feel.
• Developed html templates using html Includes, JavaScript, developed validated CSS against browser compatibility issues
• Conducted Accessibility Audit and Compliance against W3C / WAI 508 guidelines for Global UK site.
• Provide pointers to the developers while integrating html code in JSP pages
• Very proficient in fixing UI defects directly on the JSP pages as well.

Confidential

Web designer developer

Project Description: Website development maintenance It is B2C information portal. The project is to update and maintain content. Ensure all pages are CSS driven and has a consistent look feel.

Responsibilities / Contributions:

• Developed shtmls with server side includes, JavaScript, CSS test for browser compatibility
• Maintain audit content every week
• Support the website for updating content graphics
• Conducted Accessibility Audit and Compliance against W3C / WAI 508 guidelines for Global UK site.

Web Designer Developer Confidential

Education Details

• POST GRADUATE DIPLOMA IN VISUAL COMMUMICATION, INDIA
• Advanced Diploma in Web engineering Graphic Designing, INDIA
• MASTERS IN BUSINESS ADMINISTRATION Marketing MIS , Madras University, INDIA
• BACHELORS IN COMMERCE, LOYOLA COLLEGE, INDIA

Personality

• Extremely passionate about art and design
• A self-starter and a good team player.
• Encourage welcome feedback
• Excellent time management skills
• Thrilled working in a challenging scenarios / problem solving environment
• Very committed and strongly stand in delivering the best solution for the customers.

Recent Trainings Attended

• User Centric Design, User Research P.E.T
• ADOBE FLEX Training
• RETAIL 101
• Veloci-Q 101
• Ajax Training
• Software Configuration Management