SUMMARY

Senior-level digital media technologist with twenty years' experience, whose design, development and leadership skills have greatly contributed to the success of organizations in healthcare, corrections, government, higher education and the travel industry.

SKILLS KNOWLEDGE

• Experienced creative director, UI designer, developer
• Architecture and UX design for mobile and web applications
• Expert in user experience, usability, UI best practices
• Project documentation, flow charts, storyboards, timelines, wireframes
• Native mobile UI development Eclipse, XCode
• Working knowledge of Agile Scrum methodologies
• Experience in SEO, social media, Google Analytics, Ad Words
• Experience as technical trainer and writer
• Graduate study in Mass Communication, research methodologies
• Strong communication and leadership skills
• Trilingual in English, Spanish, Portuguese

PROGRAMMING

Actionscript, Angular, Ajax, ASP, Bootstrap, Cold Fusion, CS.NET, CSS, HTML5, Java, JavaScript, JQuery, JQuery Mobile, JSON, SharePoint, SQL/T-SQL, VB.NET, XML.

TOOLS ENVIRONMENTS

Blackboard, Captivate, Dreamweaver, Eclipse, Final Cut, Flash, Git, Illustrator, InDesign, Office, Photoshop, Project, Visio, Visual Studio, VMWare, WordPress, Xcode.

PROFESSIONAL EXPERIENCE

Creative Director, Senior UI /UX Developer

Confidential

• Led UI design, development and branding of software products, web sites and marketing campaigns. Served as senior UI developer. Visual design and UI development of entire product line of mobile apps, web applications, web sites, kiosks and proprietary devices. Designed iconography, color scheme, company logo, logo treatments and typographic treatments. Maintained consistency of design and process.
• Concept, design, architecture, development, prototypes and production versions of commercially available iPhone and Android apps for money transfer, email, video messaging, chat and media purchasing services. Redesign, UI development of extranet web applications. Redesign of main company web site and consumer web applications. Design, architecture and development of tablet-based kiosk built on Android 4.2. Technologies utilized include: Eclipse, Java, XML, HTML5, CSS, JQuery, Javascript, JSON, Angular. Led concept development, visual design and editorial development of B2B and B2C marketing campaigns. Led marketing team in implementation of branding company brochures, magazine advertisements, collateral materials, trade show booth, signage, email blasts and landing pages. Developed strategy for social media implementation. Worked with vendors for print fulfillment.
• Technologies utilized include HTML5, CSS, JQuery, Javascript, XCode, Eclipse, Photoshop, Illustrator, In Design.

Web Developer

Confidential

• Following a structured product development process, developed a web application solution to facilitate film permit application within the City of Miami: Conducted needs analysis, research of competitive film office solutions and web sites concept development and documentation design and prototype production follow-up and testing.
• The solution was a Web 3.0 site, featuring a full screen image carousel. The images scale to the user's browser size. Extensive use of transparency effects, overlays and transitions lend a multimedia feel to the site. The site provides all necessary forms for users as PDFs, and allows administrators to integrate permit applications with an internal SharePoint application. A database application was developed to allow for online film permit applications.
• HTML5, CSS3, JQuery, Custom Javascript, SQL, CS.NET

Consultant, Developer

Confidential

Consultant for projects in media, government, healthcare, banking and advertising, including: City of Miami, Zimmerman Advertising, Batanga Networks, Itau Private Bank, Solstice Benefits, USSouthCom, NYC Records, RadioElectric.

Tasks:

• Met with internal clients to develop business requirements
• Conducted user needs analyses and assessments
• created project documentation, including design specifications, storyboards, flowcharts
• Designed look and feel, user interfaces, graphics, navigation
• Conducted usability testing
• Developed information architecture, queries, back end code
• Developed design standards and templates
• Integrated social media for entertainment web sites

Projects Technologies:

• Web 2.0 site design HTML5, CSS3, JQuery, Javascript, AJAX, plug-ins, media queries
• Mobile web apps JQuery Mobile, iUI, HTML5, JQuery, CSS3
• Financial Dashboard ASP, SQL, Javascript, FusionCharts, CSS
• Web site maintenance CS.NET, SQL, Javascript, CSS, HTML, Photoshop
• Mock ups of new site designs Photoshop
• Facebook applications, including contest forms, feeds, Like, Share SML, Involver .
• Email marketing application T-SQL, CS.NET, HTML, CSS3
• HR application CS.NET

Web Developer

Confidential

Tasks:

• Conducted needs analyses, managed projects
• Documented needs, proposed content and functionality
• Developed specifications and requirements
• Created screens mock ups, site design wireframes
• Designed and programmed web sites and applications, including landing pages, blogging tool, learner evaluation tools, content management tools, user registration, login, security, password reset, automated newsletter, email blast tool, online payment integration, auto updating and randomly generated content.
• Designed, developed SQL Server databases
• Created Flash animations, dynamically generated banners
• Optimized site content, keywords, for search results
• Analyzed site traffic with Google Analytics.
• Set up blogs, email marketing tools, social media
• Integrated RSS feeds

Projects Technologies:

• Ethics Curriculum Project
• Curso de Bioetica
• Florida Bioethics Network
• UM Ethics Program
• Who Collaborating Center
• Pan American Bioethics Initiative
• Visual Studio, VB.NET, SQL, Flash, XML, AJAX, CSS, HTML
• UM CITI Program
• Conducted needs analyses, made recommendations
• Created documentation, flow charts,coding standards, revision labeling, specifications
• Redesigned online learning system, edited content, developed CSS style sheets
• Developed storyboards, designed screen mock ups
• Developed features including security challenge question, password reset functionalities
• Worked with content authors and reviewers to set up and edit new online courses and modules
• Developed workflow, prototyped redesign of video content and interactive case studies Flash
• Created and administered Sharepoint sites for team collaboration

Webmaster

Confidential

Tasks:

• Updated and added new and existing content and design HTML, Dreamweaver, Photoshop
• Developed new programming to enhance site functionality Flash, ASP, XML
• Developed back end administrative tools to track page updates
• Created web forms and database for online service requests ASP, SQL
• Performed search engine optimization and implementation of Google Analytics
• Attended meetings, consulted with management and stake holders in to provide web solutions

Consultant, Designer

Confidential

Consulting, design development services for clients including: Florida International University , Citrix, Montenay Power Corporation, eNeighborhoods , Ultra Realty, Travel Partners, American Express, Berkley Group, Illuminati Studios, Bermello, Ajamil Partners, Florida Auto Finance, Amadeus , Margo Caribe, Elite International Realty.

Tasks:

• Designed, developed web and multimedia applications for small and medium-sized businesses
• Developed Internet publishing content management service
• Providing applications hosting, database design and administration
• Designed web pages, templates HTML, Photoshop, Dreamweaver, Flash, ASP, SQL, Coldfusion
• Provided systems and network support for Windows 2000 and Macintosh TCP/IP, AppleTalk
• Performed software installation, upgrades on Windows and Macintosh platforms.
• Edited audio, video, multimedia content for web Flash, Final Cut, Peak, Pro Tools, Photoshop
• Made recommendations for SEO of content, page titles, links
• Implemented Google Analytics, tracked SEO results on sites
• Set up Google Ad Words campaigns
• Designed CD covers, booklet layouts, promotional materials
• Recorded and edited audio and video of live events.
• Produced, edited and mixed commercial audio recordings.

Creative Director

Confidential

Managed team of designers, content editors, programmers and video editors in development of cable television companion web site.

Tasks:

• Maintained consistency of design and process
• Interacted with management to identify objectives and expectations for new and ongoing projects
• Designed content management and dynamic web page generation system
• Supervised development and implementation
• Designed branded media player, video on-demand database system, interface and streaming video system
• Art directed collateral material: logo, press kit, magazine ads, post cards, bus banners, trade show materials
• Developed proposals, pilots, directed production of digital video content for cable TV and Internet delivery