SUMMARY:

• Motivated, versatile Product Manager with extensive experience in the development and management of product and service portfolios.
• Proven track record of working with cross - functional teams to deliver on complex projects from conception to launch.
• Over 12 years of diverse product and marketing knowledge within the healthcare and medical device industries.

SPECIALTIES:

Product development, Product launch, Product promotion, Portfolio management, Market strategy, Roadmap planning, Marketing communications, Sales training, Customer support / management, Market research, Competitive analysis, Sales channel support, Product positioning, Project management, Vendor management, Forecasting, Cross-functional collaboration, Global / international marketing, Tradeshow support

PROFESSIONAL EXPERIENCE

Minneapolis, MN

Product Manager

Responsibilities:

• Supported consumer product initiative by leading development of a service to enhance Fairview’s market share through new customer acquisition
• Partnered with outside vendor in the ideation and ongoing development of a new e-commerce web presence allowing consumers to purchase and experience services from Fairview online
• Identified and documented external (customer) and internal requirements as it pertains to web development (i.e., process flow and user experience)
• Collaborated with internal stakeholders to evaluate capacity to support proposed services (i.e., health services, marketing, IT, finance)

Eagan, MN 

Senior Product Manager

Responsibilities:

• Managed complex clinical solution products that promoted appropriate drug use for members in an effort to drive better health outcomes and lower health care costs
• Led the management of clinical portfolio products, including a company flagship product, that produced levels of interventions that improved the quality and cost of care for members
• Proficient in developing business cases to assess product opportunities and determine potential adoption
• Championed new and enhanced products through company’s stage gate product development process
• Executed competitive intelligence and customer research to identify opportunities for both new and enhanced product offerings
• Developed standard operating procedures (SOPs) that detailed the execution of products/services (i.e., roles, responsibilities, operational requirements)
• Produced sales tools and marketing collateral to drive adoption of products and services
• Led effort to assess companywide technology capabilities in order to consolidate case management activities to a common platform to enhance the ability to have a 360° view of members
• Created implementation guides that captured cross-functional responsibilities to ensure successful/timely implementation of services for client adoption
• Developed and delivered new hire training orientations on all departmental clinical products that resulted in equipping sales teams with actionable product knowledge
• Extensive experience in translating clinical and technical data into consumable commercial communications
• Led cross-functional project teams to identify and ensure business requirements in the development of products
• Implemented products and packaging of programs that addressed market segment requirements from the Centers of Medicare and Medicaid Services (CMS) targeting the overuse of controlled substance medications
• Served as a product lead for leadership’s initiative to refresh company’s stage gate product development process; identified, recommended, documented, and trained stakeholders on process enhancements

Minneapolis, MN

Product Specialist / Brand Management

Responsibilities:

• Led management of spinal medical device product lines - $20M in revenue
• Drove cervical spine product portfolio growth 7% in highly competitive market
• Developed and executed training / product overviews for internal (sales teams) and external (surgeons / key opinion leaders)
• Led analysis of competitor portfolios, market demands, and surgeon usage trends to support product messaging and drive customer adoption of assigned products
• Provided leadership in technical / clinical product support to sales and at industry trade shows
• Extensive collaboration with marketing communications in development of collateral and tools to support sales and product launches
• Coordinated launches of new products obtained as a result of company acquisitions through product messaging and positioning to align with existing product portfolio
• Performed extensive product rationalization projects to eliminate low revenue generating product lines
• Developed and provided product life cycle strategies to senior leadership focusing on customer retention and growth
• Coordinated extensive collaborations with internal cross-functional teams (Regulatory, Finance, Sales, Legal, Operations / Logistics, Clinical) to maximize product success

International Marketing Specialist

Responsibilities:

• Product support for global marketing partners and distributors
• Established Global Launch Process - Implemented to effectively facilitate global launch objectives: pricing, business case / product guidance, timelines, and launch forecasting
• Successfully planned and prepared over 15 medical device product launches in OUS markets (EU, AP, LA) through collaboration with international geographies
• Led global marketing relationships and communications in all markets to ensure their business objectives and needs, including product guidance and marketing collateral development
• Leveraged strong relationships with cross-functional teams to ensure global launch success

Marketing Communications Specialist

Responsibilities:

• Designed and developed branded marketing collateral for medical device products
• Developed marketing collateral and resources - brochures, surgical techniques, sales aids, trade show booth graphics
• Managed vendor relationships and literature inventory levels