Program Manager�Resume

Professional Experience

Confidential, 5/2006 8/2011

Program Manager responsible for development and growth of the 5th largest Confidential, Program. Accountable for increasing profitability through the development, design and execution of all aspects of Club’s Battery Program:

Responsible for growing Battery Program 65% over 4 year period generating $5.0MM in revenue during 2010. Duties included development, design and execution of sales strategy for both Fleet and Contract Provider network, monitoring call center and dispatch effectiveness, recommending training improvements, managing vendor relationship, on- site facility visits and maintaining a close relationship with Member Relations team to ensure on-going Member Satisfaction.
Awarded AAA Top 3 Nationally Battery Program for highest sales and member penetration during 2010.
Developed and presented results and vision for program to senior management in quarterly presentations as well at National Conferences.
Provided financial analysis to business line managers including recommendations and action plans to meet sales objectives.
Prepared the yearly Strategic and Tactical revenue, expense and marketing plans for program.
Monthly reporting of results, budget variances, and growth opportunities.
Worked closely with Membership marketing in development of monthly contact strategy which has produced a 59 basis point lift versus control.
Managed efforts of three vendor Account Managers responsible for growing sales and managing 100+ network providers.

Confidential, 9/2005 5/2006

Senior Financial Analyst responsible for growing customer relationships and increasing profitability through the development, design and execution of targeted Direct Response marketing programs.

Responsible for increasing profitable customer relationships through effective management of targeted-marketing/ advertising campaigns. Responsibilities include overall development, design and execution of multifaceted marketing / advertising campaigns for all current business lines including Smart Service, Service, Plumbing, Electric, Water Heater, and Home Security.
Provided analytical support for various 2005 campaigns, making strategic and tactical recommendations to improve long term ROI for current and future campaigns.
Prepared the 2006 Strategic and Tactical marketing plans for BGE HOME product lines totaling $3.0MM.
Assisted in the development of multiple modeling segmentation metrics to drive improved customer relationships.
Presented program results to senior management to keep abreast of developmental programs and assess steps necessary to achieve campaign objectives.

Confidential,N.A. 2/1990 9/2005

Loyalty Marketing
2003 - 2005

Senior Marketing Officer responsible for designing and executing profitable loan growth strategies for major portfolio market segments.

Responsible for managing $6B+ dormant credit card portfolio. Designed and implemented loan retention strategies for significant endorsed portfolios lost to competitors:
Managed bank-wide team including Operations, Customer Contact, Direct Mail and Finance in successfully developing and implementing strategies to minimize loan attrition.
Executed multiple conversion, pricing, forced reissue and line increase strategies for major lost groups including TWA, Carnival Cruise, VW, and Sprint.
Partnered with strategy managers to improve profitability through targeted activation initiatives:
Developed strategies, financial forecasts, implementation plans, budgets, presented proposals to senior management, obtained approvals and funding.
Designed and implemented early engagement tests, cash rebate, product and brand upgrades, WorldPoints conversions, forced reissues, etc. Generated 300bp improvement in activation over 6 months.
Assisted with Visa Mini Card marketing launch, generating more than a 350bp activation lift in specific behavioral segments within 3 months.
Implemented loan growth strategies for Bass Pro, LLBean, RadioShack, NEA, NASCAR, etc. Promoted Rewards, Spend & Get, Companion Airline tickets, Overdraft Protection, etc. for multiple direct mail and call center campaigns.
Generated $1.4B in revenue from monthly e-mail marketing campaigns.

Education

M.B.A., Finance
Bachelor of Science, Business Administration
Associates Degree

Skills

Proficient in FOCUS, SQL, Hyperion, Access, Excel, Word, PowerPoint

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