SUMMARY

• Effective and experienced Marketing professional with 15+ years of extensive project, event & trade show planning/management expertise, employing strategies that have been proven to increase lead generation and demand, boost sales and lead organizations of all sizes to phenomenal growth.
• Knowledge - seeker and problem-solver with a knack for copywriting and editing, superb communication skills and an enthusiastic, a can-do attitude; eager to identify and accept new challenges, boasting keen attention to detail, and capable of prioritizing and executing marketing and communications initiatives in rapidly- changing, process-driven and client-focused environments.
• Highly tech savvy, a CRM database power-user and proficient in various types of software applications and research tools including Mac proficiency, the

AREAS OF EXPERTISE

• Media Pitching
• QA & A/B Testing
• CRM/Data Management
• Confidential Management
• Community Outreach/Organization
• E-Commerce/Web Content Management
• Event Management
• Advertising & Public Relations
• Client/Professional Services
• B2B/B2C Marketing
• Strategic Marketing Planning
• ROI Analysis
• Previously Acquired Skills Collateral Production
• Account & Vendor Management
• Affiliate Marketing
• Product Merchandising
• Direct Response Marketing
• E-mail Campaign Management
• Microsoft Office Suite including Dynamics
• Visio & SharePoint
• Marketo
• Cvent
• ChannelAdvisor
• Salesforce iMovie
• ShareASale
• Yardi
• Adobe
• Rent Cafe
• Vocus
• Cision
• GoToMeeting
• HTML
• DreamMail
• Constant Contact
• Hootsuite
• Hoover’s
• FindLaw
• SEM and SEO content writing various web analytics tools and Blogger/WordPress/Jive.

PROFESSIONAL EXPERIENCE

Marketo Manager

Confidential, Northbrook, IL

Responsibilities:

• Maintains a holistic view of all marketing automation programs to understand and accomplish goals including improve deliverability and engagement rates, maintain can-spam compliance and increase web form conversions.
• Creates, establishes, communicates and maintains all governance pertaining to Marketo in SharePoint and distributes via related communication channels.
• Provides ongoing support to global Marketo users by answering questions and providing quality-checks on campaigns on an ad-hoc basis.
• Reviews results of campaigns and works with respective business units to strategize and identify beneficial improvements.
• Maintains licensing for new users, provides training and promotes user adoption globally.
• Drives innovation through the development of advanced marketing automation strategies, including nurture campaigns and Confidential engagement.
• Performs analysis for pattern recognition and correlations across market segments and targeted demographics to identify and capitalize on opportunities.
• Oversees marketing technology stack including overall plan for utilization and regular health checks on performance and effectiveness.
• Assists with Lead Scoring and Engagement Stage Configurations including Microsoft Dynamics.
• Understands relevant system data feeds including API integrations, plug-ins, connectors, etc. ensuring continuous data integrity.
• Executes ad hoc integrated marketing campaigns for the corporate marketing team.
• Tests software releases before deploying on production and communicates new features and enhancements to all users.

Marketing Events & Communications Project Manager

Confidential, Riverwoods, IL

Responsibilities:

• Led the design and execution for all Marketing-wide event planning - monthly recognition events, annual outings, quarterly town hall meetings, volunteer day, and leadership meetings. Responsible for identifying opportunities for process improvements, championing these improvements through a controlled review process and overseeing the end-to-end implementation after approvals.
• Led the online management and communications of Marketing’s internal intranet site managing content development, weekly updates and identifying opportunities to increase engagement throughout the marketing team and firm-wide.
• Maintained strategic relationships with multiple vendors, representing Marketing in vendor-related negotiations for the execution of programs and events, including the management of all aspects of charitable contributions (tax forms/fees) and volunteer opportunities for Card Marketing.
• Provided the evaluation, budgeting and processing of the annual $500K Marketing allocation. Effectively managed vendor relationships and defined/documented business processes utilizing Lean principles to reduce Marketing’s event costs by 25%.
• Contributed to various other ad hoc Chief of Staff requests not limited to: survey creation and analysis, facilities and floor plan management, and the development/management of internal partnerships and initiatives for all of Card Marketing.

Contract Marketing Project Manager

Confidential, Riverwoods, IL

Responsibilities:

• Collaborated with cross-functional teams to support and manage all aspects of the Confidential Global Card Features & Benefits Team by overseeing the day-to-day operations of the airport lounge program (worked to grow program by 100 to 600+ on-boarded lounges in just six months), collaborating with internal teams on large-scale marketing projects and coordinating the operational flow of Privileges to refresh over 700 unique offers and load unique travel deals.
• Managed the global roll-out of projects and programs, most notably the pre-authorization process. Created the overall project plans, drafted communications, organized contact lists, interfaced with internal teams and external stakeholders, and tracked/modified project timelines.
• Fostered successful business relationships with vendors to analyze service delivery, guaranteeing overall project success and timeliness as outlined in the service agreements/contracts, and to ensure 100% federal compliance. Provided vendor evaluations and initiated service credit requests; dissected problems and managed conflicts between DCI, vendors, billing, customers and the DCI Help Desk, including the review of sensitive customer data, in a logical sequence.
• Assisted with the strategic sourcing of DCI’s multi-million-dollar level vendor relationships with its UK and India partners; provided cost benefit proposals, performed all contract reviews and redlining, along with final vendor selection and onboarding to maintain appropriate alignment with the ever-changing business and operational needs of the internal proiect teams.

Account Manager

Confidential, Des Plaines, IL

Responsibilities:

• Served as the Marketing Manager for a team of 5 marketing/advertising professionals to direct and manage the overall Confidential marketing strategy designed to increase sales and visibility thru various channels such as eBay, NoMoreRack, Groupon, Rakuten, TradeMe, Yugster, NewEgg, TeamBuy, and Tanga. Sales increased by 27% in Q3 over Q2.
• Cataloged new products and verified listings on Rakutan, Amazon, eBay and various other direct seller channels; communicated with affiliates and partner/non-partner sellers regarding price changes, promotions/incentives and product inventories.
• Provided coaching, mentoring, training and feedback to marketing team; implemented account management and affiliate marketing tactics that led to astronomical sales increases, most notably being $215k in eBay sales on a bedding sheet promotion on 8/25/14.
• Introduced partner relationships with vendors to cross-brand on Confidential ; successfully negotiated contract terms with FreedomPop for a recurring $1000/week and developed the marketing strategy for FreedomPop Hub Burst product launch.

Marketing Assistant

Confidential, Chicago, IL

Responsibilities:

• Worked independently to manage the online QA listing process using a web-based tool and HTML coding for luxury real estate properties priced in excess of approximately $1 million USD. Responsible for listing 150 minimum properties per each 20/hour work week.

Marketing Manager

Confidential, Chicago, IL

Responsibilities:

• Utilizing tools such automation software and a CRM, led efforts to create an individual property brand identity, developing a centralized message while working to introduce and establish the Confidential brand in the Chicago and Minneapolis regional markets. Leased 93% of portfolio by 4/2014.
• Liaised with the national marketing team to maintain positive, proactive and collaborative communications and marketing sales activities across all of the internal cross-functional operations teams (Legal, Finance, Rehab, Maintenance and Portfolio/Leasing Management).
• Developed and implemented local marketing directives along with custom marketing plans including promotions and incentives, advertising, brand management and leasing retention activities; collaborating with internal teams to ensure the effectiveness of the overall IH marketing strategy.
• Provided marketing metrics to assist senior leadership with sales forecasting, setting leasing goals and creating budgets to support marketing's activities; supported/participated in new business development activities and attended industry events as the spokesperson for IH locally.

Account Coordinator

Confidential, Chicago, IL

Responsibilities:

• Actively demonstrated PR best practices, along with strong interpersonal communication, organization and time management skills, while working with various other partner agencies and integrated client teams to provide comprehensive general and multicultural public relations initiatives for the Confidential Holdings Corporation.
• Developed a variety of communications such as web content and sales sheets for both Confidential and Confidential initiatives; and researched the appropriate print, online and broadcast media outlets within a specified market to pitch stories and news/press releases that have garnered well over 300 million media impressions.
• Assisted project teams with trade show preparation and management, ordering booths, interfacing with vendors, scheduling repairs, prepping/mailing collateral and materials. Served as FCG representative at various industry events.

Marketing Coordinator

Confidential, Chicago, IL

Responsibilities:

• Prepared and disseminated B2B communications such as direct mail and email campaigns, handled the media relations and public relations initiatives such as coordinating advertising materials, disseminating news releases, preparing and disseminating new hire announcements, tracking and posting media hits, and monitoring media and public relations results.
• Served as the office administrator for the firm-wide client information management (CRM) tool, CIS. Responsibilities included: ensuring overall data completeness, quality and integrity and maintaining scores of no less than 95% on quarterly firm-wide assessments; using the system to develop targeted marketing lists and generate sales reports and educating associates by providing training sessions on the functionality of CIS, and encouraging daily use within office.
• Updated, coordinated, designed and distributed web-enhanced monthly marketing calendars and the office-wide newsletter; also served as Publications Coordinator, ordering and stocking relevant publications and maintaining an inventory of branded merchandise.