Digital Marketing Consultant Resume
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New York, NY
SUMMARY
My education and work experience have shaped my knowledge and expertise as an integrated marketer. As reflected, I am enthusiastic, passionate and driven to complete project deliverables to reach marketing goals. I value teamwork, integrity, and work life balance.
TECHNICAL SKILLS
- Doubleclick Bid Manager
- Mediamath
- Confidential
- Confidential Social
- Adwords
- Google Analytics
- Confidential Power Editor
- Confidential Bid Manager
- MS Adcenter Desktop Tool
- Datorama
- Adobe Photoshop
- Illustrator
- Confidential UI
- Confidential
- Microsoft Office
- Omniture
- HTML and Google Tag Manager
PROFESSIONAL EXPERIENCE
Confidential, New York, NY
Digital Marketing Consultant
Responsibilities:
- Consulting with non - profit organizations, Bronx Arts Ensemble and The Riverdale YM-YWHA (JCC) to develop their digital marketing strategy
- Completed grant application process and clients rewarded with $120K annual budget to spend in Google search engine on paid search marketing campaigns
- Developing strategy, implement and optimizing campaigns for brand awareness, on-site conversions and conversion tag implementation using Google Tag Manager
- Dedicated to leveraging data/performance insights to grow profit, build brand awareness, developing audiences and identifying behavioral trends
Confidential, New York, NY
Assistant Director
Responsibilities:
- Led and coached team to develop strategy and implement paid search digital marketing campaigns for the arts- Confidential, Jazz at Confidential Center, Alvin Ailey, La Jolla Playhouse, TDF, Rubin Museum, Houston Dynamos and more
- Trained clients and teams best practice and developed digital strategies to exceed KPIs. Grew team from 2 to 4.
- Created efficient process and integrated new technology to better service client accounts. Grew from 55 to 85 retainer accounts.
- Developed project management skills and continuously tested to grow ROI/Profit margin, conversions and identify audience interests
- Upsold to clients based on search demand, data and identified opportunities to grow paid media investment and increase budgets
Confidential, New York, NY
Supervisor
Responsibilities:
- Managed paid search and content network campaigns for Abbvie and AZ pharmaceutical brands
- Interfaced with clients and managed relationships with Spark SMG strategy teams in Chicago and Philly
- Closely worked with group director to grow accounts, refine reporting, tactical recommendations and budgets for 2015
- Managed relationships with vendors, negotiated pricing for media buys and defined reporting metrics for Swoop and Yieldbot networks
- Co-founded Millennial subject matter expert group to research Gen Y digital consumption habits and audience personas
Confidential, New York, NY
Bid Manager
Responsibilities:
- Managed all biddable media & programmatic buying for Paid Social ( Confidential, Confidential, Confidential ), Programmatic Display (DBM, Media Math), Video ( Confidential, Confidential ), and Paid Search ( Confidential ) using DSPs and bid management tools
- Tested, integrated and evolved bidding strategies across all channels to promote efficient engagement on site and high ROI
- Trained interns and Bid Analyst on project deliverables
- Created efficient procedures and infrastructure for start-up media department
ICROSSING, New York, NY
Media Analyst
Responsibilities:
- Tested Confidential campaigns and promo ads for Confidential
- Created tactical strategy and reported on all media channels
- Presented quarterly business reviews to clients on performance and provided recommendations to grow media plans
Confidential, New York, NY
Media Coordinator
Responsibilities:
- Trafficked with Omniture, created keyword builds, and implemented new campaigns for Confidential
- Optimized campaigns towards ROI and traffic goals, exceeded an ROI of 8 for seasonal product online sales
- Analyzed metrics to improve campaign performance and increase conversion rate