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Digital Marketing Consultant Resume

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New York, NY

SUMMARY

My education and work experience have shaped my knowledge and expertise as an integrated marketer. As reflected, I am enthusiastic, passionate and driven to complete project deliverables to reach marketing goals. I value teamwork, integrity, and work life balance.

TECHNICAL SKILLS

  • Doubleclick Bid Manager
  • Mediamath
  • Confidential
  • Confidential Social
  • Adwords
  • Google Analytics
  • Confidential Power Editor
  • Confidential Bid Manager
  • MS Adcenter Desktop Tool
  • Datorama
  • Adobe Photoshop
  • Illustrator
  • Confidential UI
  • Confidential
  • Microsoft Office
  • Omniture
  • HTML and Google Tag Manager

PROFESSIONAL EXPERIENCE

Confidential, New York, NY

Digital Marketing Consultant

Responsibilities:

  • Consulting with non - profit organizations, Bronx Arts Ensemble and The Riverdale YM-YWHA (JCC) to develop their digital marketing strategy
  • Completed grant application process and clients rewarded with $120K annual budget to spend in Google search engine on paid search marketing campaigns
  • Developing strategy, implement and optimizing campaigns for brand awareness, on-site conversions and conversion tag implementation using Google Tag Manager
  • Dedicated to leveraging data/performance insights to grow profit, build brand awareness, developing audiences and identifying behavioral trends

Confidential, New York, NY

Assistant Director

Responsibilities:

  • Led and coached team to develop strategy and implement paid search digital marketing campaigns for the arts- Confidential, Jazz at Confidential Center, Alvin Ailey, La Jolla Playhouse, TDF, Rubin Museum, Houston Dynamos and more
  • Trained clients and teams best practice and developed digital strategies to exceed KPIs. Grew team from 2 to 4.
  • Created efficient process and integrated new technology to better service client accounts. Grew from 55 to 85 retainer accounts.
  • Developed project management skills and continuously tested to grow ROI/Profit margin, conversions and identify audience interests
  • Upsold to clients based on search demand, data and identified opportunities to grow paid media investment and increase budgets

Confidential, New York, NY

Supervisor

Responsibilities:

  • Managed paid search and content network campaigns for Abbvie and AZ pharmaceutical brands
  • Interfaced with clients and managed relationships with Spark SMG strategy teams in Chicago and Philly
  • Closely worked with group director to grow accounts, refine reporting, tactical recommendations and budgets for 2015
  • Managed relationships with vendors, negotiated pricing for media buys and defined reporting metrics for Swoop and Yieldbot networks
  • Co-founded Millennial subject matter expert group to research Gen Y digital consumption habits and audience personas

Confidential, New York, NY

Bid Manager

Responsibilities:

  • Managed all biddable media & programmatic buying for Paid Social ( Confidential, Confidential, Confidential ), Programmatic Display (DBM, Media Math), Video ( Confidential, Confidential ), and Paid Search ( Confidential ) using DSPs and bid management tools
  • Tested, integrated and evolved bidding strategies across all channels to promote efficient engagement on site and high ROI
  • Trained interns and Bid Analyst on project deliverables
  • Created efficient procedures and infrastructure for start-up media department

ICROSSING, New York, NY

Media Analyst

Responsibilities:

  • Tested Confidential campaigns and promo ads for Confidential
  • Created tactical strategy and reported on all media channels
  • Presented quarterly business reviews to clients on performance and provided recommendations to grow media plans

Confidential, New York, NY

Media Coordinator

Responsibilities:

  • Trafficked with Omniture, created keyword builds, and implemented new campaigns for Confidential
  • Optimized campaigns towards ROI and traffic goals, exceeded an ROI of 8 for seasonal product online sales
  • Analyzed metrics to improve campaign performance and increase conversion rate

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