Digital Marketing Consultant Resume New York, NY - Hire IT People

SUMMARY

My education and work experience have shaped my knowledge and expertise as an integrated marketer. As reflected, I am enthusiastic, passionate and driven to complete project deliverables to reach marketing goals. I value teamwork, integrity, and work life balance.

TECHNICAL SKILLS

Doubleclick Bid Manager
Mediamath
Confidential
Confidential Social
Adwords
Google Analytics
Confidential Power Editor
Confidential Bid Manager
MS Adcenter Desktop Tool
Datorama
Adobe Photoshop
Illustrator
Confidential UI
Confidential
Microsoft Office
Omniture
HTML and Google Tag Manager

PROFESSIONAL EXPERIENCE

Confidential, New York, NY

Digital Marketing Consultant

Responsibilities:

Consulting with non - profit organizations, Bronx Arts Ensemble and The Riverdale YM-YWHA (JCC) to develop their digital marketing strategy
Completed grant application process and clients rewarded with $120K annual budget to spend in Google search engine on paid search marketing campaigns
Developing strategy, implement and optimizing campaigns for brand awareness, on-site conversions and conversion tag implementation using Google Tag Manager
Dedicated to leveraging data/performance insights to grow profit, build brand awareness, developing audiences and identifying behavioral trends

Confidential, New York, NY

Assistant Director

Responsibilities:

Led and coached team to develop strategy and implement paid search digital marketing campaigns for the arts- Confidential, Jazz at Confidential Center, Alvin Ailey, La Jolla Playhouse, TDF, Rubin Museum, Houston Dynamos and more
Trained clients and teams best practice and developed digital strategies to exceed KPIs. Grew team from 2 to 4.
Created efficient process and integrated new technology to better service client accounts. Grew from 55 to 85 retainer accounts.
Developed project management skills and continuously tested to grow ROI/Profit margin, conversions and identify audience interests
Upsold to clients based on search demand, data and identified opportunities to grow paid media investment and increase budgets

Confidential, New York, NY

Supervisor

Responsibilities:

Managed paid search and content network campaigns for Abbvie and AZ pharmaceutical brands
Interfaced with clients and managed relationships with Spark SMG strategy teams in Chicago and Philly
Closely worked with group director to grow accounts, refine reporting, tactical recommendations and budgets for 2015
Managed relationships with vendors, negotiated pricing for media buys and defined reporting metrics for Swoop and Yieldbot networks
Co-founded Millennial subject matter expert group to research Gen Y digital consumption habits and audience personas

Confidential, New York, NY

Bid Manager

Responsibilities:

Managed all biddable media & programmatic buying for Paid Social ( Confidential, Confidential, Confidential ), Programmatic Display (DBM, Media Math), Video ( Confidential, Confidential ), and Paid Search ( Confidential ) using DSPs and bid management tools
Tested, integrated and evolved bidding strategies across all channels to promote efficient engagement on site and high ROI
Trained interns and Bid Analyst on project deliverables
Created efficient procedures and infrastructure for start-up media department

ICROSSING, New York, NY

Media Analyst

Responsibilities:

Tested Confidential campaigns and promo ads for Confidential
Created tactical strategy and reported on all media channels
Presented quarterly business reviews to clients on performance and provided recommendations to grow media plans

Confidential, New York, NY

Media Coordinator

Responsibilities:

Trafficked with Omniture, created keyword builds, and implemented new campaigns for Confidential
Optimized campaigns towards ROI and traffic goals, exceeded an ROI of 8 for seasonal product online sales
Analyzed metrics to improve campaign performance and increase conversion rate

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Digital Marketing Consultant Resume

New York, NY

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