SUMMARY

• Experience in defining, developing brand strategy, evaluating financial performance, leading cross - functional teams to plan, build, launch and manage products in SaaS, PaaS platform. Progressive thinker well versed in digital strategy, product delivery, innovation, and design-based product management.

TECHNICAL SKILLS

• JIRA, RALLY, Target process, Zendesk, Service Now.
• Tableau, Google Analytics, Digital Asset Management, SurveyMonkey, Adobe Audience Manager, Google Tag Manager.
• MS Office 365 Suite (PowerPoint, Excel, Visio, SharePoint and Word), Confluence.
• Agile, SAFe, SCRUM, Gherkins Format, Kanban, A/B Testing.
• Balsamiq Wireframes for UI specifications
• A/B testing, Adobe, User Acceptance Testing (UAT), Traceability Matrix, UX/UI Testing
• CSS, HTML, XML, Visual Basic, Java, JavaScript, JSP.
• Salesforce.com (Sales, Service and Marketing), PaaS and IaaS integrations, Amazon - AWS, Microsoft Azure.

PROFESSIONAL EXPERIENCE

Sr. Digital Product Manager

Confidential, Pleasanton, CA

Responsibilities:

• Lead digital banking platform to understand Patelco’s customer needs and deliver engaging experiences across all channels (Omni Channel).
• Managed Patelco’s Public website to driving digital traffic using Sitecore CMS. Collaborating with cross-functional engineering team, vendor and partners to bring the best financial experiences.
• Facilitated creation of 3 years digital product strategy and roadmap in collaboration with product leadership team and business stakeholders.
• Launched new digital features that increased KPIs in adoption, acquisition and retention by 10%.
• Adapted SAFe Agile process to drive delivery and execution of product features, stories and tasks.
• Participated in daily stand-ups and all agile ceremonies. Prioritized and described business value and feature intent to stakeholders.
• Promoted DevOps by working with cross-functional leadership to establish a process for building new product features vs operational tasks with Continuous Integration and Delivery (CI/CD).
• Worked with call center and back-office operations to define workflow, experience maps, user flows, user experience journey maps and process improvements in core platform.
• Drafted customer pain points in Contact Center, defined solutions with UI/UX, engineering teams and performed A/B testing, split testing for effective user experience.
• Used JIRA, Confluence, Target Process to write epic, feature, user story and enablers.
• Gathered data from Adobe Audience Manager for Patelco’s public website to identify site visitors/audiences to serve targeted advertising and content with a greater chance of conversion.
• Led the effort to integrate Adobe Target with analytics and created report to define personalized offers, experiences with UI/UX team and marketing team.
• Planned migration of banking platform to cloud (AWS Cloud) from on-prem Infrastructure and executed product feature for servicing customer by using salesforce service platform (PaaS).
• Led integration of marketing cloud to personalize customer campaigns and provide cross-sell of pre-approved products.
• Drove prioritization of technology implementation enabler work for Patelco’s public website (patelco.org) and content management system (Sitecore CMS) supporting over 10M customer visits/year with focus on customer experience.

Product Manager

Confidential, San Ramon, CA

Responsibilities:

• Defined credit card ACH digital payment features, customer onboarding and experience for e-checks.
• Defined product strategic development plan, roadmap & product release plan for Digital Payments, eWallets, mobile banking, digital receipts, digital claims.
• Presented market analysis, market research, competitive analyses & positioning, market surveys, industry trend tracking, segmentation analyses & segment targeting, prioritization of commercial financial products based on regulatory intelligence gathering, collated customer feedback & segmentation analysis.
• Worked on defining new Banking features/widgets/functionality (Mortgage Payments, ACH Loan Payments, Online Credit Cards Activations. Contributed to KPIs - New Membership Growth, Member Satisfaction & Participation, A/B Testing.
• Led compliance and Data Governance teams to define and prioritize features for cards and payments. Established contacts with bank officers responsible for marketing and sales of assigned product(s) to monitor trends, determine customer acceptance, understand sales officers' needs.
• Evaluated, developed, and recommended pricing strategies that resulted in meeting product objectives and ensuring those products are following bank policy and regulatory requirements.
• Identified opportunities using Forrester market research reports including customer ratings, pain points to drive prioritization and refinement of processes in digital banking platform for better digital adoption.

Sr. Product Lead

Confidential, Fremont, CA

Responsibilities:

• Responsible for digital commerce department of Lam that defined requirements for Confidential Ecommerce Platform software documentation & manuals for newly manufactured products.
• Worked with Ecommerce Management Team to define program objectives & success criteria, aligned priorities, and wrote Plan of Records (POR) for implementation digital commerce of Lam’s Products.
• Worked with Lam’s Marketing Team and Supply chain team to support requirements for multi-channel marketing cloud ecosystem and technologies. Supported product marketing using Salesforce Marketing Cloud, Mobile Push marketing, Text/SMS, DMPs, Ad Exchanges, CRM.
• Collected customer feedback and inputs from Lam business units and organizational leadership (Technology, Engineering, Product Support, Marketing, etc.) to align product strategy and roadmap.
• Managed Product Lifecycle by prioritizing programs to allocate resources, define the product offered for sale, outlined the Product Operating Architecture (POA) and change management processes.
• Defined Pricing models (scorecards, floor and ceiling prices, pricing policies, list pricing model)

Sr. Business Analyst

Confidential

Responsibilities:

• As a Product Analyst, worked on Hospital Sales tool the Field Inventory Management System (FIMS) that will run on the iPad- used by the medical team (doctors, nurses and admin) to order medical devices on the fly during medical procedures. Fulfillment to be done immediately within 10 hrs.
• Responsible for Market Sensing & Strategy Development for company products such as research market trends, dem& drivers, industry trends, conduct competitive analysis & benchmarking.
• Worked closely with Compliance HealthCare department to design regulated programs complaint with HIPPA and regulations for selling medical devices in hospitals using iPads, Mobile Apps.
• Wrote BRD, SRS, FRS and Mapping documents based on medical clinical customer data.