TECHNICAL SKILLS

Software Experience: Microsoft Office (including Excel and Visio), Jira, Nielsen Spectra, Bronto, Tillster, Tableau, SPSS, DonorPro, Avectra

Foreign Language Skills: Intermediate Spanish

Social Media Analytics: Facebook, Instagram, Twitter, Netbase, HootSuite, Google Trends, Google Analytics, Google Adwords

Other Skills and Certifications: Project Management, Budget Management, P&L Responsibility, Sales/Fundraising, Writing and Editing, Stakeholder Management, Communication and Presentation, Strategic Development

PROFESSIONAL EXPERIENCE

Confidential, Mooresville, NC

Associate Product Manager

Responsibilities:

• Supported the Stores Inventory Management (SIMS) team by completing a cross functional analysis of internal programs to determine functionality redundancies and streamline data management and communication between systems.
• Assisted the Product Manager in managing product backlog, working with agile development teams and designers to prioritize, define, and develop features, business cases, use cases, and requirements based on the product roadmap and vision of the Unload/Packout app (a subset of SIMS) and overall corporate strategy.
• Conducted research to understand and draw insights on end user needs through observation and associate interviews, cultivating relationships with stakeholders across all sectors of the business. These relationships influenced the development of requirements, official process flows, and app UX design.
• Initiated and organized a supply chain feasibility study to determine the ROI of upgrading the Confidential ’s supply chain. Worked with employees from multiple business functions including store operations, loss prevention, finance, and more to determine the lasting financial impacts on company’s overall operating expenses.
• Earned CSPO (Certified Scrum Product Owner) Certification from Scrum Alliance, valid through August 2021.

Confidential, Pittsburgh, PA

Marketing Analytics

Responsibilities:

• Worked directly with the Chief Marketing Officer and other leadership on a series of consumer insight projects and analytical assignments across company brands to develop strategic recommendations.
• Analyzed consumer data from the flagship product’s online business and determining performance insights.
• Disproved the prevailing theory of customer churn rate by updating the Excel analysis model and used the new model to provide recommendations on new market segments, brand line extension, and media campaign structure.
• Examined product sales mix and determined the ROI of promotions and email marketing campaign impact on gross revenue. Explored the effects of differentiated advertising on specific product sales to determine which graphic and messaging mix maximizes customer purchase decisions.

Confidential, Houston, TX

Strategic Marketing MBA Summer Intern

Responsibilities:

• Researched top business segment competitors and presented strategic implications from insights gathered on how Confidential could differentiate and position itself to gain competitive advantage.
• Developed strategic hypotheses and validated them with customer insights, business and market intelligence, and sales analysis, using the data to identify potential growth initiatives.
• Proposed a brand refresh to create continuity between legacy products and new offerings: created a direct marketing campaign to targeted purchasers, estimated ROI on industry conference participation, and developed a social media plan to identify end users, educate them of company products, and generate sales leads.

Confidential, Pittsburgh, PA

Assistant Director of Development

Responsibilities:

• Project Manager of the 2017 Carnegie Science Awards, the organization’s largest fundraising program. Event grossed more than $252,000: a 17% increase over 2016 through strategic solicitation of new sponsorships.
• Responsible for budget management, event design and logistics, supervising interns and support staff, writing press releases, drafting and negotiating vendor contracts.
• Exceeded diversity participation goals 300% by initiating targeted requests for vendor proposals and improved diversity of the volunteer pool by coordinating with new community partners.

Confidential, Pittsburgh, PA

Senior Development Associate

Responsibilities:

• Oversaw and maintained Corporate Membership Program’s $2M valuation for more than two years which accounted for 28% of revenue. Concentrated on cultivating local small to mid - sized businesses by growing their contribution ratio by 10%.
• Worked directly with contracted software company to customize user interfaces and on the internal database and built unique data queries specific to the business needs for organization use.
• Identified and resolved over-budget operational expenses, reducing specific line item costs by 60%.

Confidential, Washington, DC

Visitor Services Coordinator

Responsibilities:

• Managed, trained, and recruited a staff of nearly 400 people.
• Developed a community outreach program that provided high school students interested in STEM or museum careers and an opportunity to complete internships and gain professional mentoring.
• Conducted an assessment on the museum’s accessibility which led to the development of supplemental resources for visitors on the neurological spectrum and those with low or no vision