Senior Finance Manager Resume
San, JosE
TECHNICAL SKILLS
Data Aggregation, Integration & Wrangling: w/ BeautifulSoup, Python pandas, SQL and SQLAlchemy
Forecasting: w/ Python (AR, MA, ARIMA, SARIMAX)
Statistics: w/ Excel ANOVA, correlation, hypothesis testing, (regression linear, multiple, non - linear)
Cloud Platforms: Amazon AWS, Google Cloud, IBM Cloud, Microsoft Azure, Salesforce, Splunk
Open Source Platforms & Virtual Machines: Apache, Cloudera, GitHub, Hadoop, Jupyter Labs Notebook, Neo4J, Robomongo, Rodeo, RStudio; Databricks, Oracle VM VirtualBox
PROFESSIONAL EXPERIENCE
Confidential, San Jose
Senior Finance Manager
Responsibilities:
- Consolidated customer retention cohort models and financial forecasting models for Creative Cloud and Document Cloud products used in annual strategic, operating and planning processes, and QBRs
- Delivered actionable intelligence on digital media that minimized financial risk to future SaaS revenue streams defined in Adobe’s strategic and operational plans and tracked ARR, MRR, LTV and Churn
- In collaboration with the product, customer experience and sales teams, provided regional customer retention targets to Adobe’s go - to-market (GTM) teams using Tableau, Cognos TM1 and Excel.
- Substantially reduced financial risk of SaaS market by enabling (GTM) teams to reshape their sales and marketing campaigns and maintain a healthy installed base of over 17 million subscribers
Confidential
Digital Marketing Strategy Consultant
Responsibilities:
- Maximized demand generation by optimizing advertising spend, championing SEM, SEO, and landing page optimization of SMB websites using Google Analytics and many SEO and SEM tools
- Facilitated user adoption of Power BI dashboards that forged greater collaboration across R&D
- Lead end-to-end data integration of Cleverbridge, NetSuite, Salesforce, Zuora, Desk.com, Get Feedback, Google Analytics, AWS Cloud, mixpanel, Splunk using Java/Restful APIs and Power BI connectors to link many structured and very large unstructured data sources converted into JSON files
- Rebuilt a CRM portal in Power BI with data from Postgres database and GetFeedback that improved customer agent tracking and customer surveys enabling the Head of Customer Service to more effectively manage the performance of his customer service agents and managers
- Built a cost-effective business intelligence platform with Power BI to track SaaS business
Confidential
Business Intelligence Program Manager
Responsibilities:
- Provided customer insights and strategy for SaaS product & marketing teams using cohort modeling, shopping cart funnel optimization, new product launches using Adobe Analytics, Excel and Microstrategy
- Authored customer surveys and redesigned ETL processes and workflow with SharePoint K2 and Visio
- Trained corporate users on Microstrategy, provided ad-hoc reporting and rewrote the data dictionary
Confidential
Senior Business Intelligence Analyst
Responsibilities:
- Built an incentive optimization model for services distribution channel partners that boosted Cisco’s profit margins and optimized the quarterly performance of partners, distributors and system integrators
- Created persuasive executive dashboards and QBRs reporting on the global channel business focusing on partner performance metrics, KPIs, CAGR forecasts of bookings, and business insights