TECHNICAL SKILLS

• Agile, Scrum, Kanban
• Visio
• JIRA, Confluence, Quip
• Marketo/Salesforce
• PowerPoint, Keynote
• Google Docs, Sheets
• MS Teams/Slack
• Split, A/B Testing
• Basic/Intermediate SQL
• Tableau
• Excel
• Office 365

PROFESSIONAL EXPERIENCE

Confidential, Cupertino, CA eCommerce Program Manager/Coordinator

Responsibilities:

• Managed IaaS cloud project for Amazon marketplace roll - out spanning 2K+ products and 6 countries.
• Delivered YoY growth success of 55% revenue recognition on e-commerce product lines and SEO.
• Built KPI report, roadmap, process diagrams, target goals, and vendor performance for readiness.
• Led status meetings articulating key objectives, progress, and ensure execution to timeline.
• Arranged user training, FAQ page, create tracker, and mitigated risks for go live launch success.
• Attended scrum meetings, groomed backlog with open items, enhancements, bugs, and tasks.
• Engaged in retrospective feedback for successes, lessons learned, and best practices for future work.
• Refined process stages and established new steps to influence internal change management.
• Sourced product content metadata from spreadsheets, enriched, published, and syndicated in CMS.
• Collated templates, import files, digital images, titles, descriptions, and dimensions over categories.
• Monitored PIM performance to identify problems, implement solutions for user issue workarounds.

Confidentia, San Francisco, CA

Program Coordinator/Business Analyst

Responsibilities:

• Analyzed current technical data maps and illustrated future state for SDLC integration framework.
• Gathered user stories in meetings, translated detailed use cases into acceptance criteria, and epics.
• Classified project milestones, sent status updates, and prioritized ideas to plan SaaS MVP roll-out.
• Adjusted plan in light of new knowledge affecting scope and verbalized changes to stakeholders.
• Helped adjust roadmap for short, long term objectives, and priority of deliverables to achieve target.

Project Manager/Business Analyst

Confidential

Responsibilities:

• Elicited requirements, wrote FRD/BRD, process charts, and traced dependents for SDLC integration.
• Defined exception rules, constraints, customer journey, system interconnections, and latencies.
• Resolved conflict among business stakeholders regarding future state outcomes and functionality.
• Facilitated UAT on SFDC report feature with SME’s and DevOps and created a sequence user guide.
• Optimized clean energy site pages, consolidating content, and links to maximize UX navigation.
• Assembled site maps, presented web page trees, URL re-direct options, and new portal UI.
• Split testing on site pages with reformed content and call-to-action button color changes.

eCommerce Program Manager/Coordinator

Confidential

Responsibilities:

• Disseminate feedback across levels to identify requirements and build a project selection strategy.
• Researched OKRs, analytical resources, and tools to leverage for managing long term impact.
• Delivered insights/recommendations for decision making, value proposition, and execution at scale.
• Utilized DMAIC to structure data-driven approach and define KPI/metrics performance measures.
• Results kept goals SMART, repaired operational gaps, and better targeted ERP delivery control.
• Accessed product data from various tools and ingested content into CMS on product display pages.
• Increased item quality scores, UX site navigation, structured data SEO, and conversion efforts.
• Conducted data analysis to identify and optimize product selection based on sales and volume.
• Led offshore machine learning projects for content attribution across vertical product divisions.
• Fill compelling content, optimize keywords for great UX, and draw higher CTRs in rankings.

Confidential, San Jose, CA

Confidential

Responsibilities:

• Re-designed marketing digital email templates layout and adapted to brand asset guidelines.
• Aided in solution for declining open rates which lifted 25% on average with the new build.
• Worked cross-functionally to reconfigure and customize the UX for customer facing landing pages.
• Contributed to scoping/business case for product improvement process across 9 verticals teams.
• Supported development for content, inventory listing prioritization, and scheduling of updates.
• Validated content, design, links for GTM pre-launch QA, and created awareness messaging.
• Drove customer behavior insight analytics tool build: ideation, wireframe, backlog, and UAT.
• Assessed resources, business impact analysis, feature specifications, and specified data points.
• Solved for problem of receding analyst bandwidth and an un-scalable marketing program.
• Expanded user capability, business intelligence (BI), and target list segmentation API ability.

Marketing Program Coordinator

Confidential

Responsibilities:

• Revised life-cycle series campaign content in collaboration with SMEs to enhance value proposition.
• Provided best practices for listing, packing, order fulfillment, and other parts of seller life-cycle.
• Guided customers with concise recommendations boosting sales and tool demand generation.
• Reduced campaign volume 25%, extended targeted messages, aligned with program webpage.
• Led end to end email campaigns on tool adoption growth, pricing, and promotions for 200K+ sellers.
• Tracked KPI progress, report performance, and implemented subject line A/B tests for deliverables.
• Aligned promotions and inventory sourcing programs planning for value-added structure to ROI.
• Resulted in $10M GMV growth, opens climbed ~70%, and click through rates lifted 38%.
• Transitioned digital campaigns to outside agency triggered automation driving operational efficiency.
• Assisted in outline, decisions, and recording of custom rules matrix for data governance.
• Generated target lists based on seller behaviors and criteria for core segment efficacy.
• Formulated program level process flows, activities, and ensured document repository maintenance.
• Evaluated average pricing data for communication efforts to optimize seller online product positioning.

Confidential, Fremont, CA

Business Development Manager

Responsibilities:

• Positioned product on customer needs and pain points driving service adoption agreements.
• Crafted subscription-based pricing according to customer allocation and budget constraints.
• Researched account trends in SAP for activity variances in service frequency or product changes.
• Grew profits from an average of $75 a week to $135 per account average.
• Created print messaging mailers targeting prospects to promote and build sales funnel.
• Nurtured customer service by listening to feedback, yield direct issue resolution, and provide support.

Confidential

Investment Program Assistant

Responsibilities:

• Managed campaign and sales strategy for email, mailers, and branch print marketing materials.
• Grew assets by $21M and leveraged account data for customer conversion plans within 4 years.
• Segmented audience data sets on various demographics for target product outreach opportunities.
• Increased lead generation 200% and shaped a new referral process throughout 5 branch locations.
• Integrated sales lead generation process by repairing operational gaps in customer journey.
• Tracked monthly conversion, set controls, and benchmark plan performance to management.
• Conducted interviews, evaluated feedback, systemic planning, and led development workshops.