SUMMARY

• Experienced in product innovation, strategy, roadmap, development, and management. Knowledgeable in UI & UX, responsive design, mobile web optimization, multi - channel (online, mobile, IVR, call center, retail branch, ATM), gamification, payments loyalty (ecommerce, in-app, in-store), credit card, debit card, global P2P money movement/remittance, rewards, offers, gamification, electronic & mobile gift cards, SMS & push notification, pay with points, vendor management, and digital media redemption (songs, desktop & mobile app & games, audio books, e-books, and e-Magazines).

TECHNICAL SKILLS

• SharePoint
• Jive
• MS Visio
• MS Project
• MS Office Suite
• MS Outlook
• Snagit
• WebEx
• Adobe Acrobat
• PDF Writer
• McAfee/Norton Virus Scan

PROFESSIONAL EXPERIENCE

Confidential

Senior Product Manager

Responsibilities:

• Lead efforts to integrate gamification techniques to drive and improved targeted behavior.
• Implemented digital platform enhancements and techniques that improved collaboration within thirty business communities.
• Lead user research to understand areas of platform improvements and why.

Confidential

Senior Product Manager

Responsibilities:

• Interpreted data and analytics to understand channel and client behaviors before recommending an e-commerce checkout optimization rollout strategy.
• Developed user stories and detailed acceptance criteria, investigated technical solutions with frontend, backend, and middleware engineering teams, led product delivery, and managed backlog within a startup environment

Confidential

Senior Product Manager

Responsibilities:

• Collaborated with the program office, design team, and with more than 15 work stream partners to identify and define the lean requirements to build a multi-channel user experience for the newly branded payment card.

Confidential

Senior Product Manager

Responsibilities:

• Member of a strategy team that brainstormed and innovated rewards and offer loyalty solutions to influence ApplePay and other digital wallet customers to make the Confidential credit and debit card “top of wallet”.
• Worked 1-on-1 with the SVP to finalize the strategic roadmap recommendations for the first Pay with Point solution. Used a combination of user lifecycle, market research, competitive analysis, payment trends, quantitative and qualitative metrics to identify insights and conclusion.
• From concept, wireframe, refinement, to the final user-centered designs, I led the channel initiative to strategically launch Confidential ’s first mobile web optimized and responsive design loyalty platform with more than 9 vendors and 100 project team members. This channel increased the target marketing eligible by 500% and accounted for 15% of the total program transactions.
• Collaborated with digital channels and optimized the rewards user flow within the authenticated WF web, mobile and tablet app sessions. This increased the rewards program visibility by more than 66% and increased the click through rate to the rewards platform by at least 30%.
• Studied the user experience and navigated through complicated email privacy rules to launch a notification and preference portal. Combined with monthly marketing campaigns, the email marketable population increased by 60-70% per month.
• Led the platform initiative to design, high-level architect, and integrate multiple service providers to launch a “best in class” multi-channel, digital loyalty platform. Based on the positioning, program membership increased by 25% to 10.5 million and the platform has processed more than $300 million dollar in program transactions.
• Led the product initiatives to launch Confidential ’s first digital media redemption suite and mobile eGift card mall. Strategically targeted to penetrate, convert, and increase usage from millennials, IOS and android users, and low to mid transacting members.
• Studied the cyber-security landscape for secured online sessions, worked with financial crimes team to research and develop a multi-channel solution to prevent account-takeover transaction fraud. Evaluated fifteen and narrowed the finalist to four vendors that specialized; drafted the initial RFP for final selection.
• Assisted in the post launch validation of Confidential ’s first ATM rewards redemption channel. In conjunction with numerous press releases, transactions grew 20% per month for three quarters.

Confidential

Product Manager

Responsibilities:

• Managed and distributed monthly reports to the SVP by automating and synthesizing information from six different sources.
• Identified program enhancements that decreased servicing cost by 25% and accelerated the escalation resolution time by 75%.
• Led the complex development, conversion, and migration of sixteen million members from four distinct loyalty programs into WF’s first enterprise rewards platform. This included big data collection and mapping from multiple vendors, UAT testing, training, and rollout of a new 200 member call center team. Post Durbin amendment a few years thereafter, led de-conversion of two loyalty programs from that same platform.
• Debugged, tracked and recouped ~$200M dollars based on vendor SLA misses and re-engineered vendor’s core operational processes that reduced unexpected system downtime by 20%.

Confidential

Product Development and Network Expansion Manager

Responsibilities:

• Led the integration, design, and pilot rollout of Confidential ’s first web based international money movement/remittance platform.
• Obtained vendor security plan approval, detailing the technology fraud, risk, compliance, and security controls. This resulted in a 28% growth in total remittances within one year.
• Co-lead the initial development Confidential ’s first enterprise-wide international consumer P2P money movement/remittance platform, currently known as ExpressSend.

Confidential

E-Marketing Manager

Responsibilities:

• Reported to the president and managed the development of public and private website features, services, and content.
• Led cross-departmental teams to gather requirements to generate website proposal. Managed RFP vendor program.

Confidential

Product Marketing Engineer and System Administrator

Responsibilities:

• Configured a service provider network ecosystem and helped create a technical marketing white paper for sales engineer.
• Resolved diverse technical issues as a systems lead. Quickly diagnosed, troubleshoot and resolved single sign-on, intranet/internet, batch files, operational, systems, and networking, hardware, client and server issues.