Product Management Intern Resume

SUMMARY

Global Product Management experience in regulated industries, MBA graduate. Led marketing projects for major healthcare industry stakeholders - pharmaceutical companies, healthcare providers and payers.
Specialized in data analytics, new product development and lifecycle management, marketing communication campaign development and implementation.

TECHNICAL SKILLS

PROFESSIONAL EXPERIENCE

Confidential

Product Management Intern

Responsibilities:

Devised strategic plans for new orphan drug launch in oncology business unit to cover 4 indications. Established business development and strategic marketing plan, drove execution of product development and launch
Drafted and managed annual product budget, forecasted sales using data analytics and allocated sales force effort
Established brand communication strategy through the development of a marketing plan wif medical/promotional materials/activities

Confidential

Product Manager

Responsibilities:

Analyzed market and provided recommendations on potential new business areas, managed portfolio and developed strategic marketing plans for brands, establishing growth targets and hierarchy, leading to the Winston brand achieving a market leadership of 12.8%
Managed product lifecycle, identified opportunities for, and executed new product development (6 SKUs, 2.2% market share), line extensions (7 SKUs, 3.2% market share), rationalization (9 SKUs) and brand renovations (19 SKUs), reducing time to market from 8.5 months to 5 months and ensuring positive net present value estimates for new projects
Led cross-functional teams to develop marketing communication campaigns, budgeted and coordinated campaign execution resulting in 15% average increase in purchase intent and 18% increase in brand awareness
Monitored market dynamics and brand performance through data analytics, reviewed elements of the marketing mix, evaluated results of key brand initiatives, provided inputs, and took corrective actions to ensure target achievement

Confidential

Marketing Account Manager

Responsibilities:

Established brand strategy, developed marketing plans and executed trade marketing campaigns based on consumer trends and competitor moves resulting in 16% increase in patient base
Ensured consistency of brand communication by developing marketing materials and organizing promotional events, health talks and medical back-up activities

Confidential

Marketing and Business Development Executive

Responsibilities:

Coordinated new product development, pricing strategy, marketing campaign for OB/GYN department based on patient consumption patterns and competitors’ pool of services achieving 28% increase in sale of pre-natal care and birth packages
Drafted and negotiated revenue-based incentive plans and rebate system for insurance companies in addition to coordinating direct-billing agreements

Confidential

Associate Product Manager

Responsibilities:

Developed marketing materials and promoted company health insurance plans in Mainland China
Supervised sales, policy renewals and filing of medical claims