SUMMARY

• Digital marketing expert with more than Ten years of rich experience in Search engine marketing & optimization, Paid search marketing, Mobile marketing, Social Media, & Email marketing.
• Experience in project management, Web analytics, CRM, CMS, Lead generations, Customer acquisition & retention programs.

TECHNICAL SKILLS

CMS: Joomla, Drupal, WordPress, AEM (Adobe Enterprise Manager)

CRM: vtiger CRM, SugarCRM, Salesforce

WEB: HTML, XML, PHP, Adobe Dreamweaver, CSS, Robots.txt, Schemas.

Database: Oracle, MySQL, MS - Access, SAP Hana, SQL

Master Data: Data Extraction, Data Cleansing, Data Enrichment

Others: Microsoft Project, Visio, InfoPath, Publisher, Adobe Acrobat, Excel (pivot tables), Word, PowerPoint.

Email: Mailchimp, Constant Contact, Benchmark email, Get Response, Vertical Response

Analytics/Marketing: Google Analytics, Omniture, SEOMoz, Hubspot, Adobe CQ, A/B split & Multivariate testing, Tag Management

Paid marketing: Google Adwords, LinkedIn ads, Facebook ads, Amazon display ads, YouTube, Bing/Yahoo ads

Social Media: Facebook, Twitter, Linkedin, Youtube, G+, Sina Weibo, We Chat, Yuku, Pintrest, & many others.

SEO/SEM Applications: IBP, SEO Elite, SEO Suite, SENuke, GSA Search engine ranker, ScrapeBox, Email marketing Director

Project Management & Issue Tracker: Microsoft project, JIRA, HP QC, Sharepoint.

PROFESSIONAL EXPERIENCE

Confidential, NJ

Digital Marketing Project Manager

Responsibilities:

• Using AEM to design, test, optimize and execute digital marketing campaigns that drive demand for online shopping stores through a broad range of appropriate digital channels including online, mobile, social media, email, digital ad and SEO. Reaching targeted audience and work closely with internal sales and product managers to create digital communication solutions to accompany overall marketing strategy.
• Media & Campaign Management: Developed online campaign strategy and tactics comprised of email, social media and SEO efforts. Accountable for establishing campaign objectives and reporting of marketing programs’ ROI effectiveness. Provided insights and analysis for all promotional initiatives using a variety of analytics programs including Google Analytics and Adobe Reports & Analytics.
• Search Engine Optimization: Provided campaign refinement and optimization recommendations for ongoing SEO efforts. Developed content strategy focused on top revenue generating keywords. Wrote, optimized and refined all text including meta-data, descriptions and on-page content contributors. Monitored and reported on all domain/page authority scores, crawl results and error reports.
• Email: Responsible for email program execution. Led campaign strategy and deployment including creative vision/direction, list segmentation, scheduling, and deployment. Experience with all subscriber list segmentation and data extension models. Integrated Adobe Report tracking within email platform and provided a variety of reports to stakeholders including standard KPI reporting.
• Paid Marketing Campaigns: Responsible for designing; implementations and execution of Paid marketing campaigns on Google Adwords; Facebook; Amazon, YouTube videos ads and other display ad channels. Responsible for managing budget and achieving campaigns ROI’s and KPI’s; while using A/B split and Multivariate testing to achieve better and focused conversions rates.
• UX/Content Management: Managed and maintained all promotions and content across multiple sites using Sitecore technology. Implemented all on site SEO recommendations, published and assured implementation was done correctly using QA scripts. Developed and executed website monitoring scripts using Keynote technology. Assisted with wireframe development, creative mockups, usage scenarios, navigation maps and style guidelines for new product launch.

Confidential, VA

Web Marketing Manager

Responsibilities:

• Lead the development and execution of online marketing strategies with specific objectives to drive revenue and new customer acquisition for North American/Canada marketing initiatives. Oversaw the overall web marketing results and measured the impact of the website and internet marketing strategies and efforts across the organization. Accountable for management of budget for web development, social media marketing, search engine marketing and optimization, email marketing, creative and translation services.
• Developed and implemented innovative social media marketing ideas and programs using social network platforms such as: Facebook, Twitter, LinkedIn and other similar web channels. Increased on-line traffic, new customer acquisition, and company revenues through these channels. Monitored all social media activity, coordinating guest feedback with customer service and public relations department for timely responses.
• Running successful PPC marketing campaigns on Google AdWords; LinkedIn and Bing AdCenter. Using total budget of 25K per month for all the channels and managing more than 30K keywords and associated adgroups as well as adtexts. Running campaigns on Google search and display network; while also using re-marketing methodologies.
• Developed robust email marketing databases to deploy on ongoing marketing programs designed to significantly grow prospect, current consumer and trade databases. Administered North American relationship between web marketing and I.T. in Japan and Hong Kong.

Confidential

Marketing Manager

Responsibilities:

• Created overall eCommerce marketing and sales strategies. Develop, manage, and implement strategic online marketing initiatives to increase sales of sports products through SEO, SEM, programmatic marketing and advertising, display media, social marketing and advertising, content marketing, email campaigns, mobile, etc.
• I was responsible for designing and managing paid marketing campaigns on Google AdWords and Facebook. Managing budget of total 10K per month having more than 20K keywords; on Google display and Search network while focusing targeted market and consumer and improving campaigns conversion rates and reducing CPC.
• Optimize digital properties with a focus on conversion metrics and employ measuring methods to evaluate trends and derive actionable insights to expand marketing programs and drive efficiency. Oversee on-line creative, online media, trafficking and campaign measurement and optimization. Direct internal and external teams on the design and execution of online systems functionality for all consumer and trade digital platforms, corporate sites, social media, mobile, etc.

Confidential, CA

Web Marketing Engineer

Responsibilities:

• Develop, implement and manage web marketing campaigns and content for assigned markets and lines of business, with an emphasis on paid search and display advertising including paid search, natural search, online advertising and online content. Manage while reviewing web analytics data to determine customer usage patterns and optimize site design. Besides, designing new web marketing campaigns to increase the acquisition and conversion of site visitors.
• Achieved our targeted ROI and KPI’s using Google AdWords campaigns; using Search and Display network. Was responsible for managing budget of more than 10K per month on Google AdWords. Increased in conversion rates while decrease in CPC.

Confidential, NJ

SEO Consultant

Responsibilities:

• I was responsible for planning; designing and analyzing wide range of SEO campaigns (onpage, offpage and local SOE) segmented by targeted audience; age groups; and markets which includes North America; Europe and Middle East as well as specific to Product level campaigns.

Confidential, NY

SEO Analyst

Responsibilities:

• I was responsible for monitoring local competitors, perform monthly analysis on campaigns, and adopt strategies to improve SEO performance. Assist in developing and executing strategy for cross-functional campaigns and Analyze large data sets and discern actionable insights.
• Assist in performing site level optimization and keyword research; improving site structure, page construction, copywriting, keyword lists and content/keyword mapping. Tracking web metrics with Google Analytics including performance of keywords, banner ads, content and conversion pages, analyze traffic, set up goals. Record web leads using salesforce.com.

Confidential, PK

Process Manager

Responsibilities:

• During my tenure at Confidential TV, I was involved in designing and executing various SEO campaigns and Social media marketing campaigns. Successfully designed, launched and managed campaign strategy for SEO, content, and design departments. Achieved a 10x growth for unbranded search terms by planning, launching and directing targeted SEO campaigns.