Product Manager Resume Profile

Objective:

To lead the creation, implementation, and ongoing promotion of a comprehensive social media and Web communication strategy as the Online Community Manager for ECOT.

Key Attributes:

5 years experience in launching and maintaining K-12 online educational communities
Deep understanding of social media, blogging, Web user behaviors and eMarketing
Proven leader and motivator of in-house teams and third party contributors
Fluent with distance-based learning tools and current web/software technologies
Passionate about the use of technology to positively impact learning and education

Relevant Experience:

Product Manager

Responsible for leading functional, end-user and business requirements gathering and leading multi-dmedia development for company's premier K-12 learning content management and delivery platform.

Accomplishments:

Defined integrated remediation/intervention system and teacher/admin reporting tools
Coordinated 3rd party integrations successfully and aligned with business/user needs
Achieved all technology and content production milestones within budget/schedule

Confidential

Managed Web site enhancements and content revisions, defined and led eMarketing and online community activities and supported key Web-based training and professional development initiatives.

Accomplishments:

Piloted online promotions and SEO efforts resulting in 90 increase in monthly traffic 2010
Overhauled email marketing strategy resulting in 70 less cost and 110 avg. response rate
Established and wrote business-wide eNewsletter distributed to over 100,000 customers monthly
Managed social marketing achieving 3000 Facebook fans/250,000 video views in first 10 mos.

Product Manager

Managed product developmental and marketing efforts and key account support for intervention and supplemental product lines with annual revenues in excess of 75 million. Provided oversight in the creation and early implementation of company-wide eMarketing processes and training.

Accomplishments:

Completed 2009 sales year with assigned products achieving 123 of total revenue goal
Led eMarketing initiatives supporting 70 increase in product line Web site traffic 2007-2009
Led product line eMarketing contributing to 270 sales and 70 web traffic increases 2007-9
Consolidated remote services and sales training reducing company webinar costs by 50 2009
Initiated and led development of multipurpose website content management system 2008

Confidential

Collaborated with internal and external contributors in the design and production of digital K-12 program supplements and software.

Accomplishments:

Appointed to McGraw-Hill Technology Task Force responsible for pursuing digital innovations
Received multiple performance-based internal recognition awards

Confidential

Led the development of individual and organization-wide professional development and technology eLearning curricula and facilitated customer requirements gathering and documentation efforts.

Accomplishments:

Proposed and launched service for aligning customer learning needs to digital course offerings
Nominated as departmental spokesperson for internal and customer-facing product promotions

Technical Skills Profile: Desktop Publishing and Workflow: Adobe Acrobat/InCopy/InDesign, GoToMeeting, Microsoft Office Suite, MS Project, MS Works, MS Visio, WebEx, Windows/Mac Desktop

Graphics and Video: Fireworks, Flash, GNU Image, Paintshop Pro, PhotoShop, PowerDirector, MS Paint, Windows MovieMaker

CRM and List Marketing: Lyris, MS Access, Oracle, MDR, SalesForce.com

Web/Application Development: Content Management Systems, CSS/HTML4/5, Flash, DreamWeaver, FrontPage, Mercury Quality Center, XML

Web Marketing Project Management - Blog, Content Development/Management, eMail/Database, eNewsletter, Forum Development/Launch, Interactive Product Demo, SEO/SEM, Social Networking, Viral Video/YouTube, Virtual Conference, Webinar, Website analytics, Wiki

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