Senior level Executive Producer / Project Manager with business management, product management, interactive / UX development, and technology experience for web environments, eCommerce services, brand experience, media, video, analytics, and vendor management. Extensive knowledge of project, account, and program management, from concept to market, attentive team leadership, detailed financial management, and strong analytical and troubleshooting skills targeting product vision, development, and company goals.

Areas of Expertise

• Web Content & Asset Management
• Business Unit & P&L/Budget Management
• Certified Scrum Master-Agile Methodology
• Digital / UX Development
• Product / Project Management
• Internal and External Development

• Over 15 years experience managing Interactive / Online / eCommerce within B2C & B2B environments: Apogee, Disney, McGraw-Hill, Vtech, and Encyclopedia Britannica.
• Oversee multiple creative and technical teams comprised of User Experience Architects, Creative Directors, Visual Designers, Project Managers, Copywriters, Content Strategists, SEO, Research/User Testing, and Front/Back End Developers including QA.
• Creating eCommerce projects by working closely with management and vendors as an internal or external client facing liaison.
• Successfully manage projects and work with cross-functional teams, including brands, marketing, IT, customer service and external partners to plan and launch programs that meet business targets.

Confidential Chicago, IL 2009 - present

Director, Digital Strategy & Product Development / Executive Producer

Manage all digital initiatives of product management/development and online publishing for web, mobile, gaming, social experience integration, and video.

• Responsible for day-to-day operations and full life cycle delivery of eCommerce initiatives for cloud-based product delivery platform and mobile solutions.
• Oversee product strategy, UX design, and product development team, while assuring communication plans and change initiatives to internal and external stakeholders.
• Analyze social gaming fundamentals: freemium economy, merchandising virtual goods, driving player behavior and delivery of a game as a service on iPhone, iPad, Android, PC, Mac.
• Company liaison to the VC community, game development, and publishing partners.
• Create and establish all strategic development plans, product scope, product design, schedules, budgets, and resource plans.

Confidential Glendale CA 2007- 2009

Director of Production / Executive Producer

Lead business unit focused on high-profile franchises, licensed titles, original IP, and various international and Disney Animation properties. Responsible for profit-generating Disney franchises including: PIXAR, Club Penguin, Hannah Montana, High School Musical, Phineas & Ferb, and Ultimate Band.

Business Unit Development

• P&L Responsibility & management of multiple projects, ranging $1m to $30m.
• Provide leadership to internal team of 15 producers, UX designers, art directors, and external development teams up to 150 members around the world.
• Manage & develop staffing projections and fiscal budgets while providing data-driven thought leadership to internal & external resources as well as the Disney organization.
• Lead team initiative to drive business results by identifying opportunities for behavior change at various levels within group. Worked with executive team to implement data-driven incentives to benefit from those opportunities.

• Ownership of franchises and their respective product lines: concept, pre-production, production, localization, and launch.
• Delivery on multiple platforms: Online and mobile.
• Responsible for concept & IP evaluation, concept generation & development along with franchise planning & business development.
• Strategize and oversee development activities, milestones, and relationships to insure on-time, on-budget, high quality and innovative products worthy of the Disney name.
• Responsible for the negotiation of deal terms with licensors and developers.
• Introduced new product development process and increased product development efficiencies, both from a financial and resources standpoint.

Confidential St. Charles, IL & Bellevue, WA 2002- 2007

President-GM / Executive Producer / Director of Creative Development

As founder of 2 investor-funded game development studios, secured studio space in 2 states, hired production teams, and managed design, game production, operations, HR, as well as finance.

• Board member/company representative to Board of Directors, strategic partners, publishers.
• Conceived and directed innovative intellectual property for next-generation game consoles and online virtual community strategy solution.
• Lead the company by providing long-term and day-to-day direction and overseeing team performance.
• Conceived marketing campaign to maximize sales of game products by working in close collaboration with sales distributor, external strategic marketing firm, and international publisher to determine brand building strategies and programs.
• Established strategic development plans, operational policy, and product launch schedules.
• Created, developed, and implemented an internal/external communication network to integrate all departments: administration, design, programming, graphics, audio, quality assurance, publishers, distributors, and vendors.
• Managed all hiring of talent: voice-over, actors, performance-capture, capture houses, cinematic houses, conceptual artists, talent consultants, etc.

Confidential Chicago, IL 2001- 2002

Executive Producer / Creative Director / Director of Online Development

Established interactive media development studio. Conceptualized, designed, and oversaw all aspects of digital production: online, educational, reference, and entertainment software development. Specialized in eCommerce solutions, internet related products, and user experience. Clients include: Vtech, Encyclopedia Britannica, and The McGraw-Hill Companies,

• Assisted Vtech Corporation with worldwide eCommerce production initiatives.
• Created eCommerce virtual community/online business strategy for VtechKids.
• Designed and developed online courseware management system for eLearning: Instructor course/lecture planning. Instructor establishes and accesses assets or utilizes pre-conceived templates to create rich and interesting lecture/courses for their students.
• Designed and developed CBT Assessment Series of products for McGraw-Hill brand strategy.
• Liaison to client technology teams for all developmental changes and technical issues.
• Developed XML front end to access Encyclopedia Britannica’s online database, working in tandem with back-end software and hardware engineering groups in Hong Kong.
• Initiated development system to combine content management with world-class development tools, constructing informational and administrative online services.

Confidential Burr Ridge, IL 1997 - 2001

Managing Director of Technology / Executive Producer

Key technology member of the executive management team, responsible for $130 million in revenue. Provided leadership and day-to-day management of staff: producers, web services group, external resources, quality assurance and software support departments’ companywide. Responsible for approximately 120 technology product releases per year for several disciplines within the division.

• Lead multi-disciplined teams to maximize technology product sales and profitability through product innovation, creating new revenue streams.
• As member of the eCommerce team, was responsible for championing and the ongoing management of all Higher-Education media efforts for sales, marketing, and the on-site experience for online-development products and tools.
• Managed technology development efforts as they relate to the online business, including implementation of plans related to ecommerce marketing, brand promotions, online, and search marketing.
• Conceptualized, designed, and established “Product-Branding” standardization development strategy across three divisions, implementing a template-driven online initiative for all AAA products.
• Within first year, initiated and implemented the company’s first corporate intranet, accelerating communication between editorial and technology staff, resulting in company savings of $488,000.
• Lead product innovation and cross-functional collaboration across three technology divisions and content to develop compelling solutions for the educational online media space.
• Drove strategic change and identified potential business opportunities relating to ecommerce and online engagement in the related field.
• Produced, designed, and developed first online simulation (Mike’s Bikes) for McGraw-Hill, which is still available today.

Confidential Chicago, IL 1996 - 1997

Studio Head / Executive Producer / Director of Online Development
Online Communications and Interactive Media Division

Managed all online development. Created, produced, designed, and developed first UnitedHealtcare website and the first HealthAnswers.com.

Confidential Novato, CA 1994 - 1996

Senior Director of Media / Producer

Produced, designed, managed, and developed interactive entertainment software. Producer
and director for all film/video production including: aerial photography, location shooting, and managing/coordinating over 50 films crews internationally.

• Products include: World Atlas, US Atlas, Complete Reference Library, and sports
  product lines.
• Atlas products annual sales in excess of $4,000,000: Over 1 million units sold.

Technology

• Social media experience integration
• Web metrics and analytics
• Flash, .NET, XML, HTML 5, Java, MS SQL Server
• Intranet, Extranet, Client/Server Architectures
• eCommerce, eServices, eLearning
• Mobile Development
• Process Analysis & User experience
• Adobe, Microsoft, & Google applications

Confidential College
Bachelor of Arts – Motion Picture Film and Video

Confidential College
Associates Degree – Business Management and Computer Programming